lemlist vs Omnisend: Which is best for you?

It allows me to create highly personalized email templates and campaigns with many variables like images.

It’s difficult to manage contacts across different campaigns (eg automatically add contacts to another campaign if they do X in a different campaign).

The drag-and-drop editor makes designing emails a breeze, and the integration with various platforms like Shopify and WooCommerce is seamless.

Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup).