MailOptin 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if MailOptin is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

MailOptin

4.4

(20)

Pricing

Starting at $69.00 per year

About MailOptin

MailOptin is an email automation platform designed to help businesses and WordPress users manage subscribers and send marketing newsletters or follow-up emails to prospects. Professionals can use the WordPress Customizer tool to create lead generation forms by adding headlines, descriptions, custom fields, notes and additional effects.

Bloggers can use MailOptin to automatically notify subscribers about new content, manage targeted email campaigns and sort email lists based on categories, tags or custom taxonomies. Organizations can engage website visitors with popup/floating notifications and provide them with targeted opt-in forms using exit intent technology. Other features include A/B testing, built-in database, device targeting, scroll triggers, reporting, AdBlock detection, referral identification and more.

MailOptin facilitates integration with various third-party applications such as MailChimp, Campaign Monitor, Drip, ConvertKit, HubSpot, Mailster, Ontraport and more. Pricing is based on monthly subscriptions and support is extended via documentation, email and an inquiry form.

MailOptin Screenshots

MailOptin Pricing and Plans

Starting price: $69.00 per year

Free Trial

Free Version

Basic

$69.00

per year

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

MailOptin Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of MailOptin
Dashboard
Drip Campaigns
Dynamic Content
Email Marketing
Lead Capture
Lead Generation
List Management
Template Management

MailOptin User Reviews

Overall Rating

4.4

Ratings Breakdown

65%

25%

Secondary Ratings

Ease of Use

4.5

Value for money

4.2

Customer support

4.7

Functionality

4.4

Thiago Q.

Verified reviewer

Entertainment

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

Great Plugin for Wordpress

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's the best plugin for optin in Wordpress!

Cons:

I think the paid plans are too expensive.

Randi Z.

Verified reviewer

Marketing and Advertising

Self-Employed

Used other for more than 2 years

Review source

Reviewed June 2019

Great marketing tool

I haven’t had any hiccups so it’s been nice and easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As an online marketer and web developer, I am constant trying to find the right tool to increase email subscriptions. It’s wordpress plugin is multi faceted with many options such as which email program I can connect it to and how I want it to look. Free version can suffice for many clients and I like there is a paid version for when I need more options such as design style.

Cons:

No cons I haven’t had any hiccups so thanks for that

Eric M.

Verified reviewer

Design

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2019

Not as feature rich as first thought, best if used with outside email apps

I purchased a full license of mailoptin thinking it would replace the need automate email campaigns from outside sources. While it's true you can do so to some extent, the campaigns are limited to posts that you created or if you want to send out a newsletter. If you want to truly automate or segment your emails then you will need to do so elsewhere.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to store names and emails and export them for later use without leaving WordPress

Cons:

Relies on third-party mail systems too much. If you could truly capture and automate, why would there be a need to take your campaign external? Also, there are not enough customizations and there is a very limited amount of templates. A custom option or builder would be ideal.

Paul J.

Verified reviewer

Publishing

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2019

Awesome plugin

I needed to contact support only once and [SENSITIVE CONTENT HIDDEN] was awesome. The problem was with my Sendinblue API which has 2 versions and only one of them works! Overall I would recommend this without hesitation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I searched for a long time before finding this plugin and am so pleased I found it. It was simple to set up and integrates with my existing site and Mailing Software (SendinBlue) brilliantly. I use the plugin to send a weekly roundup of my blog posts. The drag and drop editor is so simple to set so a campaign can be done really quickly.

Cons:

Maybe a little more just some more Templates rather than the standard Lucid template (this is only a very minor point.

Magnus O.

Verified reviewer

Publishing

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed June 2019

Best used in Blogposts

Ratings Breakdown

Ease of use

Functionality

Pros:

MailOptin is one of the best and simplest lead generation tools I have used. It works like charm

Cons:

After embedding it within posts, I could no longer edit the forms. It's frustrating but I hope their team will fix it.

Brandi E.

Verified reviewer

Writing and Editing

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2019

Best Optin Software Value Out There

Mail Optin helps us get subscribers to our blog. We have seen an uncrease in the number of subscribers since we started using Mail Optin.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love Mail Optin. It offers many of the same features of other leading optin software programs for a fraction of the price. We use the notification bar and exit intent optins and have seen a dramatic increase in subscribers. We use Constant Contact and setting up the integration was simple. The forms work seamlessly with them.

Cons:

Really no cons of any consequence. I would like to be able to customize the forms just a little more than we can, but it is really no issue.

ben c.

Mental Health Care

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed February 2019

I couldn;t get MailOptin to work. You may do better

The whole experience has been unbelievably demoralising. I thought Mail Optin would be the simplest, cheapest, no frills way of getting people to sign up for my newsletter and getting their email address. Not so. Because (unfortunately) I've paid for this plug in, I will continue to play with it, try and get it to work and liaise with Tech support. I'm not a tech-head, but I'm not stupid, and I do use programs. In my view there's something badly wrong with this one, and the tech support people don;t seem to "get" what I'm experiencing or where my blocks are.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The features are good, easy to set the opt in box to appear on any page, or any blog entry. Only I could not get that absolutely basic function to work on my bog-standart, Wordpress blog, even with several communications from the Tech Support guy. see below.

Cons:

Even giving the tech support guy my log-in so he could see and adjust the settings, after months (coming back to by blog'd admin at different times) I still have not been able to make the opt-in box appear as I want. There's confusion about what I can see when I set the system to Test Mode, and what I can't. Should I be able to access my blog onn my own computer just as a client/visitor would, and see what they see?

Stephen P.

Verified reviewer

International Affairs

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2019

Exactly What You Need

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fairly simple set up, great customer support and a product that does exactly what it should; capture leads.

Cons:

Takes a little while to really understand how to use it to the best advantage.

Kerri M.

Verified reviewer

Consumer Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed July 2019

Versatile, Easy to Use, Great Va

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MailOptin is a great product. It is easy to use and work with, very versatile and exceptional value. There are lots of templates and options to customize your marketing campaigns. The customer support is fast and effective in answering all my questions and responding to requests.

Cons:

Honestly, nothing. I think it’s a great product and I look forward to continuing to use it. I hope you continue to come up with new and innovative ideas to add to the options available.

Verified

Reviewer

Entertainment

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed June 2019

Straight forward popup plugin for Wordpress

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My team was looking for a popup plugin to use for our email campaigns. We ultimately decided on MailOptin for its ease of use and simplicity. It also integrates with many of the popular email services available.

Cons:

It doesn't have all the features or some more complex plugins. Also sometimes the preview doesn't always display when trying to compose the popup, requiring a refresh of the entire page.

Showing 1 - 10 of 20 Reviews

See All Reviews