MailUp 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

MailUp

4.4

(94)

Pricing

Starting at €39.00 per month

About MailUp

MailUp is a complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS & Messaging Apps. MailUp is the easiest way to create and manage your campaigns across all communication channels in one single platform to personalize every message towards your customer.

MailUp Screenshots

MailUp Pricing and Plans

Starting price: €39.00 per month

Free Trial

Free Version

Starter

€39.00

per feature, per month

Plan includes:

1 Environment (List)
1 User Included
50 Email Templates
BEE Drag & Drop Editor
Etc
Inbox Previews on 3 Clients
Sending Speed From 2k Email/H
Unlimited Sendings
Unlimited Web Storage

Plus

€85.00

per feature, per month

Plan includes:

100 Email Templates
10 Environment (List)
Custom Domain
Full Whitelabeling
Inbox Previews on 76 Clients
Phone Support

Premium

€211.00

per feature, per month

Plan includes:

200 Email Templates
Priority Support

Enterprise

Pricing available upon request

Plan includes:

Completely Customizable Plan
Sending Speed up to 5m Email/H

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MailUp Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of MailUp
2-Way Messaging
Access Controls/Permissions
Activity Tracking
API
Archiving & Retention
Audience Targeting
Campaign Management
Campaign Segmentation
Click Tracking
Collaboration Tools
Contact Database
Coupons
CRM
Customizable Branding
Customizable Fields
Customizable Forms
Customization
Data Import/Export
Delivery Tracking
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Automation
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Geolocation
Group Messaging
Image Library
Landing Pages/Web Forms
Lead Engagement
Lead Segmentation
List Management
Location-Based Marketing
Mailer Templates
Mailing Services Integration
Marketing Automation
Mass Texting
Message Personalization
Mobile Access
Mobile Coupons
Mobile Optimization
Multi-Channel Communication
Multi-Channel Marketing
Performance Metrics
Personalization
Polls/Voting
Product Recommendations
Push Notifications
Queue Management
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Routing
Scheduled Messaging
Search/Filter
Shortcodes
Signature Management
SMS Marketing
SMS Messaging
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Text-to-Win
Unsubscribe Database
Whitelisting/Blacklisting

MailUp Integrations

PrestaShop

Operations Hub

Drupal

Adobe Commerce

Salesforce Sales Cloud

WooCommerce

See all 14 integrations

MailUp User Reviews

Overall Rating

4.4

Ratings Breakdown

56%

38%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.5

Functionality

4.5

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used other for free trial

Review source

Reviewed December 2019

Automate your marketing campaigns

Easy to use and helps you cuts your time to manually design your email content.

Ratings Breakdown

Ease of use

Functionality

Pros:

Not only it provides you with an easy tool to design, send, and automate your marketing campaign via email, it also helps you by using SMS and Messaging Apps!

Cons:

If you hesitate with their tool compare to other content marketing tool, you can try the starter pricing plan first for the beginning.

Elisa Q.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed March 2024

Mail Up: Email Marketing al top ma non solo

Utilizzato principalmente per email marketing, di un azienda con cui collaboro, e la loro comunicazione interna. Ho apprezzato tanto la completezza delle loro analisi, puoi vedere chi non ha aperto l'email o non l'ha ricevuto, ma anche chi ha cliccato e cosa...Ma la parte Report è molto più vasta e completa. Ottima esperienza, sicuramente adatto ha chi ha un budget da investire e diversi contatti.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Semplice da usare, analisi complete, grafici, possibilità di vedere chi clicca e cosa, disiscritti e via così. Si possono esportare. Inoltre Testing A/B, possibilità di creare gruppi e mettere in blacklist. Utilizzo: mail marketing e communicazioni aziendali.

Cons:

Non ho avuto problemi con MailUp, il costo è di circa 43€ al mese, ci sono diversi piani ma non gratuito. Possibilità di "personalizzazione" insieme al commerciale di MailUp.

Reasons for choosing MailUp

più completo con i report. Gestione contatti migliori.

Reasons for switching to MailUp

l'Azienda aveva molti contatti, rispetto ai competitor alla fine risultava più funzionale per le loro esigenze ma anche leggermente conveniente di prezzo.

James S.

Verified reviewer

Telecommunications

501-1000 employees

Used weekly for free trial

Review source

Reviewed December 2019

Good Email marketing tool for SME`S

Quickly setup(same day) helpful salesperson and good support via FAQs

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mail Up provides some powerful features in a very user friendly UI, in particular the journey builder is really easy to use especially for less technically minded people

Cons:

Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified

Riccardo B.

Verified reviewer

Mechanical or Industrial Engineering

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed April 2024

Great tool for email marketing

Ratings Breakdown

Ease of use

Functionality

Pros:

AI is now integrated and works smoothly, great result

Cons:

Plans are expensive but they include everything you need

Verified

Reviewer

Computer Software

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed March 2017

Serious and good messaging platform

They have a challenging pricing model, difficult to understand and to compare with others, but apart from that, the service is great with plenty of functionalities and a fantastic deliverability, both for marketing and transactional emails. They also offer to text, but not tried/needed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Email editor and deliverability at the top Good Email previews and checks (with Email On Acid I guess) Good set of APIs and data sync services Enterprise level user/lists management

Cons:

The workflow builder is too simple. Statistic reports are old-styled.

Barbara M.

Verified reviewer

Professional Training & Coaching

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed March 2025

Pessima esperienza

Sono un'imprenditrice nel settore della formazione da più di 23 anni e negli ultimi 12 sono stata cliente Mail up. A inizio dicembre 2024 (pochi giorni prima della scadenza del contratto in essere) ho deciso di disdirlo (per mancato utilizzo) direttamente attraverso la piattaforma (il processo è stato semplice con pochi click e con un pop up di conferma finale) e sembrava andato tutto a buon fine... Ricevendo la fattura digitale relativa al rinnovo del contratto, ho tentato di contattarli telefonicamente e dopo diversi tentativi, a gennaio sono riuscita a parlare con i loro uffici spiegando l'accaduto: mi hanno risposto di inviare semplicemente una pec per segnalare l'anomalia e risolvere la questione. Non ho mai ricevuto risposta alla pec, quindi ho inviato delle email per sollecitare il riscontro, e dopo un lasso inaccettabile di tempo (più di due mesi) mi hanno risposto (via email) che la disdetta a loro non risultava comunicata in tempi utili (scrivono che la disdetta di dicembre attraverso la piattaforma non risulta pervenuta). Risultato: mi hanno definitivamente persa come azienda cliente; sto sconsigliando vivamente ad ogni occasione i loro servizi ad amici imprenditori (la mia azienda fa parte di un grande gruppo in franchising e dell'Associazione Confindustria) raccontando la mia pessima esperienza; hanno una gestione della comunicazione con il cliente inefficace e non professionale. Dopo 12 anni da cliente, mi sarei aspettata ben altro. Barbara Midali

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Facile da utilizzare, la mia azienda è stata cliente mail Up per 12 anni.

Cons:

Mancanza totale di professionalità nella gestione dei contratti. Mancanza di comunicazione nei confronti del cliente.

Reasons for choosing MailUp

referenza di altri utenti che lo utilizzavano in modo professionale

Reasons for switching to MailUp

me lo hanno consigliato dei tecnici di mkt

Rafael L.

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2016

Big and profesional campaings

We work with Mailup more than 3 years, very easy to work in his website. The tools to create your newsletter is easy and profesional.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy and very professional service.

Cons:

The price for user

Sergio D.

Verified reviewer

Information Technology and Services

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed June 2023

Rich DEM platform, alternative to MailChimp

I've been using MailUp for a while to manage my campaigns (I am a solopreneur), in order to nurture my contacts and leads: I was able to easily send and track my DEM

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to use, powerful, good segment management

Cons:

Price is quite high for basic needs, though the platform is powerful.

Daniele S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed May 2022

One of my first email marketing software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- very easy to implement - I use it for a newsletter blog, a good choise - used by many big brands - historical software

Cons:

- a little bit expensive in the higher tier - no other cons

Verified

Reviewer

Biotechnology

10000+ employees

Used other for free trial

Review source

Reviewed August 2019

Easily start a conversation

Ratings Breakdown

Ease of use

Functionality

Pros:

I felt like it was very easy to automate emails and text messages for marketing purposes. You can also integrate it with other social media platforms.

Cons:

Didn't use it enough to be able to list out any cons!

Showing 1 - 10 of 94 Reviews

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