MailUp 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

MailUp

4.4

(94)

Pricing

Starting at €39.00 per month

About MailUp

MailUp is a complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS & Messaging Apps. MailUp is the easiest way to create and manage your campaigns across all communication channels in one single platform to personalize every message towards your customer.

MailUp Screenshots

MailUp Pricing and Plans

Starting price: €39.00 per month

Free Trial

Free Version

Starter

€39.00

per feature, per month

Plan includes:

1 Environment (List)
1 User Included
50 Email Templates
BEE Drag & Drop Editor
Etc
Inbox Previews on 3 Clients
Sending Speed From 2k Email/H
Unlimited Sendings
Unlimited Web Storage

Plus

€85.00

per feature, per month

Plan includes:

100 Email Templates
10 Environment (List)
Custom Domain
Full Whitelabeling
Inbox Previews on 76 Clients
Phone Support

Premium

€211.00

per feature, per month

Plan includes:

200 Email Templates
Priority Support

Enterprise

Pricing available upon request

Plan includes:

Completely Customizable Plan
Sending Speed up to 5m Email/H

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MailUp Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of MailUp
2-Way Messaging
Access Controls/Permissions
Activity Tracking
API
Archiving & Retention
Audience Targeting
Campaign Management
Campaign Segmentation
Click Tracking
Collaboration Tools
Contact Database
Coupons
CRM
Customizable Branding
Customizable Fields
Customizable Forms
Customization
Data Import/Export
Delivery Tracking
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Automation
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Geolocation
Group Messaging
Image Library
Landing Pages/Web Forms
Lead Engagement
Lead Segmentation
List Management
Location-Based Marketing
Mailer Templates
Mailing Services Integration
Marketing Automation
Mass Texting
Message Personalization
Mobile Access
Mobile Coupons
Mobile Optimization
Multi-Channel Communication
Multi-Channel Marketing
Performance Metrics
Personalization
Polls/Voting
Product Recommendations
Push Notifications
Queue Management
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Routing
Scheduled Messaging
Search/Filter
Shortcodes
Signature Management
SMS Marketing
SMS Messaging
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Text-to-Win
Unsubscribe Database
Whitelisting/Blacklisting

MailUp Integrations

PrestaShop

Operations Hub

Drupal

Adobe Commerce

Salesforce Sales Cloud

WooCommerce

See all 14 integrations

MailUp User Reviews

Overall Rating

4.4

Ratings Breakdown

56%

38%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.5

Functionality

4.5

Balayo S.

Verified reviewer

Computer Networking

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2024

GREAT TOOL FOR DIGITAL PRODUCT MARKETING

Overall its a great tool for email market, management and automation, though faster sending speeds and reduced pricing would greatly be of help.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. Allows creation of distribution lists and recipient groups. 2. Great responsiveness of premade templates to all email clients both web-based

Cons:

slow newletter sending speeds, which affects overall efficicacy with some big down-time. Pricing is relatively high as my personal opinion.

Simone R.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed September 2022

Email marketing for everybody

MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast. A better UI could improve the User Experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates.

Cons:

The above mentioned non tech approach can lead to a bit of a mess if not handled carefully. The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.

Reasons for choosing MailUp

The final client made the choice, made on the assumptions of having low costs and a translated user interface.

Reasons for switching to MailUp

Costs, and the opportunity to have a translated interface (by the time, Mailchimp had an english only version).

Joshua D.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed June 2022

It does its job but the user experience could definitely be improved

My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty. The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.

Cons:

The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant. Particularly boring is the inability to access from two devices at the same time without activating a paid package.

Reasons for choosing MailUp

I find myself currently using MailUp because some of my clients set it up years ago and prefer not to face the change to a more modern platform.

Verified

Reviewer

Luxury Goods & Jewelry

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed December 2022

Great product at a competitive price

The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service.

Cons:

The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery

Reasons for choosing MailUp

The competitive price

Guido N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed November 2020

What you need, with no frills

I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).

Cons:

The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).

Tomas S.

Verified reviewer

Hospitality

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed January 2022

They deleted all my contacts without warning

They deleted 130.000 contacts which I build over the last 5 years. Without a warning. A certain credit card payment failed, while it was due to their own system. They even admitted that. I never received a warning and 5 days after the failed payment they deleted my account. It has been a year now and I'm still so angry. Up to today this has costed me 50.000€. Not to speak about the huge amount of valuable contacts that I lost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

before I was very pleased with mailup. Quite easy to use and the price was correct.

Cons:

Their support and management. The way they treat customers when something gets wrong. Pay attention!

Verified

Reviewer

Publishing

Used daily for less than 12 months

Review source

Reviewed July 2018

I use MailUp weekly to build email campaigns

I like the quick and easy design and development of new email campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.

Cons:

The statistics and analytics dashboard could be improved. I find it hard to figure out my subscribers and unscubscribers each month. Their support is great, but looking for quick support through the help section is difficult. It's easy to search google for the answer.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed January 2019

Mailup: a decent service

Ratings Breakdown

Ease of use

Functionality

Pros:

The best thing about Mailup is the designer of emails. It is easy to use and very intuitive. It is also very good to create "user lists"

Cons:

Some "creative" functions may be outdated. It would be very good to incorporate animated icons, for example. What is also not very favorable is the price in relation to other products that offer the same service

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2018

Happy with MailUp