Simplified vs Snapchat for Business: Which is best for you?

On the bright side, their support team is excellent—real people, not bots, respond quickly to queries. If they could improve the user experience and make it more intuitive, I’d happily give them a 5-star rating.

Major Criticisms: Confusing credit-based pricing, very poor customer support, and

I especially like the temporary messages and stories that disappear after 24 hours, and the filters and special effects add fun and interaction to conversations.

The platform's ephemeral nature and unique user behavior make it challenging to track conversions and attribute sales. Plus, the audience skews younger, so it's not ideal for every brand or target market.