Julius 2026: Benefits, Features & Pricing

The customer service, discovery function and brand search tool are the most beneficial for our team.

It would be great if Julius provided monitoring without the need for authentication.

At Julius, the application is easy to use, and furthermore, the numerous data collected are easy to analyze.

The least liked aspect of Julius is the limited number of influencers in Switzerland, even though the platform promptly adds requested influencers. During global searches, influencer results could still be further optimized.

The information about social media reach is very helpful when determining if an influencer is right for your project.

I have found that there are many discrepancies with the contact information. I often have to go check IMBDPro which always has the correct contacts for Agents/Managers.

Julius is very user friendly and easy to understand and use. I use Julius on a daily basis. If I come across an influencer who looks like they have potential, it only takes me 2 minutes to find them on Julius, and quickly check whether they and their audience align to our organisation. When I am properly prospecting for a campaign, the search functionality on Julius is extremely easy to use, and I am able to create lists of 50 influencers in half a day. When doing out due dilignece on them, the audience insights and content library sections with keyword searching are extremely useful and speed up the due diligence process, and help us to ensure we have not missed something. The campaign tracking feature is extremeley useful and has automated the tracking process for me. I like that even if I forget to set a campaign up before content goes live, I can always plug it in later to get accurate results.The list functionality is also used on a daily basis, as I use it to keep track of all the influencers working with our organisation across 50+ countries to ensure there are no duplications. I also use the lists for prospecting which is extremely helpful.

Julius is designed for English-speaking markets, and has a great selection of influencers in USA, UK, Australia etc. It is much harder to find a wide variety of influencers in other markets, and this could be improved. However this is not unique to Julius and it is the same across most digital influencer platforms (Western-focused). Sometimes there are issues with campaign tracking data, however the team is always swift to help fill in any data gaps and fix any issues.

The team at Julius is responsive and incredible. The tool itself hits all the points - search, tracking, ability to add additional influencers to the platform, cross-sharing with agency logins, client-facing list links. It has been a great program for our team and has helped with building efficiency across the board.

Our biggest issues are with the platforms themselves and some of the access the give third-party systems like Julius, which can make some things more difficult (example: having influencers fill out an approval to grab their IG Story analytics).

It's super user friendly and I find that pretty much anyone can use it without training.

I wish it was better at recommending talent that I need for a specific concern or campaign. Also, I wish it was more accurate about talent ethnicity.

Its user friendly and with a very clear userface

The PDF one can download do not include important elements, such as country splits, brand interests etc. it would be nice to extent the option to personalize what to have in the PDF option

I like that I can search for influencers, see their audience and channels, and find contact details.

I have found that their metrics and rate suggestions they offer are pretty inaccurate and inconsistent at times.

This software has a great support team and easy interface. Always helpful to find on social networks the best influencer option for you and your business.

This software it’s looking for trending topic or brands in social networks, so if you look for specific topic or field, maybe Julius isn’t for you.

It gave me amazingly detailed information and easy to read and understand which influencer to use

I think there werent any cons about the software, it gave me everything I needed