ActiveDEMAND 2026: Benefits, Features & Pricing

Wondering if ActiveDEMAND is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

ActiveDEMAND

4.2

(79)

Pricing

Starting at $15.00 per month

About ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses, corporates, digital agencies and marketing via email.

With ActiveDEMAND, users can create multiple accounts to manage each of their clients’ marketing campaigns and track their performance based on traffic data, prospect conversions and leads. The campaigns can be white-labeled so each agency’s brand remains visible communications with the clients. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with functionalities that allow users to customize auto-responders and follow-up emails.

ActiveDEMAND includes: Email marketing, Call Tracking, Funnel Builder, Dynamic Content, Workflow Automation, Web and Landing Page Builder, Client Dashboards, Agency CRM and more.

ActiveDEMAND Screenshots

ActiveDEMAND Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Basic

$15.00

usage based, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

ActiveDEMAND Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of ActiveDEMAND
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
API
Archiving & Retention
Attribution Modeling
Audience Targeting
Auto-Dialer
Behavior Tracking
Calendar Management
Call Disposition
Caller ID
Call List Management
Call Monitoring
Call Recording
Call Reporting
Call Routing
Call Tracking Metrics
Call Transcription
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Campaign Tracking
Chat/Messaging
Click Tracking
Compliance Management
Computer Telephony Integration
Consent Management
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customer Activity Tracking
Customer Database
Customer Engagement
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Connectors
Data Extraction
Data Import/Export
Data Source Connectors
Data Synchronization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Forecasting
Forms Management
Image Library
IVR
Keyword Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
List Management
Marketing Automation
Marketing Calendar
Marketing Reports
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multiple Data Sources
Multi-Touch Attribution
Multivariate Testing
Online Forms
Performance Metrics
Personalization
PIA/DPIA
Pipeline Management
Pipeline Reports
Predictive Analytics
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Sales Analytics
Sales Reports
Scheduled/Automated Reports
Search/Filter
Search Marketing
Secure Data Storage
Segmentation
Sensitive Data Identification
SMS Marketing
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Surveys & Feedback
Tagging
Tag Management
Target Account Identification
Template Management
Third-Party Integrations
Trend Analysis
Visitor Tracking
Visual Analytics
Voice Mail
Web Forms
Website Analytics
Website Visitor Tracking
Widgets
Workflow Management

ActiveDEMAND Integrations

Aline

Make

LeadsBridge

Stripe Billing

LeadBoxer

Breeze

See all 82 integrations

ActiveDEMAND User Reviews

Overall Rating

4.2

Ratings Breakdown

46%

38%

13%

Secondary Ratings

Ease of Use

3.7

Value for money

4.0

Customer support

4.4

Functionality

4.2

Ryan G.

Verified reviewer

Computer Software

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed October 2018

Customer for 3 years

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Active Demand is a great tool and can do a lot, probobly even more than I know.

Cons:

I find it hard to navigate the pages and set up the campaigns. When we had a full-time marketing person it made it eaier because they did it.

Vendor Response

Hi Ryan, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve - and that includes usability. May I recommend our personal trainer tool for your difficulty setting up campaigns? On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform. Thank you again for choosing ActiveDEMAND as your marketing automation software.

Replied October 2018

Kristina A.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2020

Great Price, Great Product, Lots of Features That Can Be Confusing to Setup

Overall I like that ActiveDemand allows me to get a pulse on website analytics, call tracking, and email marketing performance all in one place, and that I can manage all three from one place as well. This is a huge time savings working for an advertising agency with multiple clients. It makes reporting so much easier, especially since it integreates with many third party CRMs for full ROI tracking.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that ActiveDemand integrates Google Analytics, Call Tracking, and email marketing all into one platform so that I don't have to login to multiple different platforms to get a handle on how campaigns are performing. It also integreates with PipeDrive and other CRMs easily for full ROI tracking.

Cons:

ActiveDemand has all the features you could want from a marketing automation platform; however, I sometimes feel it's a "jack of all trades, master of none." The UI can be confusing because it does integrate so many different things, and I feel like I have to chat with support often to figure out what I need to do. Also, they push updates sometimes that change your previous settings and you won't know until it becomes an issue.

Vendor Response

Hi Kristina, Thanks for taking the time to leave us a review! We appreciate the positive comments and also your insights about where we need to improve. ActiveDEMAND is a very powerful system with a lot of features, and as such there is a bit of a learning curve. As you know, we take a full contact approach to helping our clients succeed with the platform. We are always looking for ways to improve so thank you again!

Replied August 2020

Jeff H.

Computer Software

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2018

Might be great software, but...

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Cons:

I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Vendor Response

Hi Jeff, Thank you for the honest feedback. One of the main reasons people choose ActiveDEMAND is our deep integration with CRMs. There is a lot of information that can pass between ActiveDEMAND and the CRM and back again, thus it does require planning to ensure the integration is meeting the business requirements. Turning everything on and pushing everything ActiveDEMAND has into the CRM is technically possible, but not recommended. Sales people need information, not data. Most people are not used to having the capability of driving so much information into the CRM (like we provide) ... someone thought it would be useful to get EVERYTHING into the CRM (like ice cream, a little is great, a lot must be AWESOME!) which caused your early issues. We do not charge for CRM integration services, our consultants are always available to review an integration. Please take advantage of our exceptional support staff, we are here to help. The ActiveDEMAND team.

Replied February 2019

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed October 2019

Good software for small businesses

It's been a good experience for smaller businesses. It's given us more data regarding prospects. I would call it a starter point for anyone interested in marketing automation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The visitor tracking is robust and provides much more data than similar tools. You can get the full visitor history for every organization who visits the site.

Cons:

The software is cumbersome and slow. It often takes several minutes to run a report. Compared to similar software, the automations are overly complex and not as feature-rich.

Reasons for choosing ActiveDEMAND

It was cheaper at the time.

Vendor Response

Hi, Thanks for your feedback. We appreciate your comments and use them to improve the user experience with ActiveDEMAND.

Replied October 2019

Verified

Reviewer

Internet

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed October 2018

Good product but lacking good UX

Active Demand provides great value to our clients, however the interface is not intuitive and hard to use and set up.

Ratings Breakdown

Ease of use

Functionality

Pros:

The reports that you are able to generate to automatically send

Cons:

The interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything

Vendor Response

Hello, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform. Thanks again for choosing ActiveDEMAND as your marketing automation platform.

Replied November 2018

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2018

Overpriced, Bare Bones Lead Automation Tool

We stopped using ActiveDEMAND after a year of frustration and futility. They are good people with an inferior product that lacks a strong customer experience for both the reseller and end user.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The potential is high for ActiveDemand. It presents itself as a total marketing solution. It offers phone tracking, automated email services, and white label customer interfaces.

Cons:

The platform isn't customer friendly. The GUI is very clumsy and not intuitive. There aren't enough templates to really jumpstart a robust campaign. Customer support is slow to respond and lacks online support documentation to help. The cost is comparable to competing platforms that offer better interfaces, stronger customer support, and more templates.

Vendor Response

Thank you for giving your honest feedback. As it has been a while since you were an ActiveDEMAND client, you may be interested to know that we now have a full marketing stack. From appointment scheduling, drip campaigns, dynamic website content, popups and so much more. As well we now have a fully integrated in app personal trainer and support in several languages. You may want to consider re-introducing yourself to the platform

Replied November 2018

Verified

Reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed November 2018

Powerful prospecting solution

We evaluated this against Hubspot, Salesforce Pardot and Autocampaign. The combination of ActiveDEMAND and Pipedrive was the only solution that gave us a reasonable entry point that allows our relatively small organisation grow into a solution, as opposed to blowing the entire marketing budget on a framework. Technically, it looks to be on-par with Salesforce, although somewhat limited compared to HubSpot. The support is great, although a small challenge is that they are based in Canada and we in Europe. So there is no overlap in the working hours. They seem flexible enough for early-morning calls. Overall, ActiveDEMAND was the product that allowed us to choose Pipedrive CRM over Salesforce and HubSpot.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tight integration with Pipedrive Good configuratior for email-journeys. Very reasonable entry-point to start with marketing automation and prospect tracking.

Cons:

Comprehensive, to the extent that it can be somewhat difficult to navigate. But I have not used the SW enough yet to make this

Vendor Response

Hi! Thanks for taking a moment to review the ActiveDEMAND platform. We appreciate all feedback to help us to continue to improve the software and our users' experience with it. Thanks again! The Crew at ActiveDEMAND

Replied November 2018

Alex W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed March 2020

Inexpensive call tracking platform

I use this for multiple clients to get inexpensive trackable phone numbers and it does the job

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I chose activedemand because it was the least expensive phone call tracking tool that worked with Google analytics.

Cons:

The interface for reviewing the calls could be a little more user friendly, and I wish it integrated better with my digital marketing platform, agency analytics.

Vendor Response

Hi Alex, Thanks for taking a moment to review ActiveDEMAND's call tracking tool. We are happy you are finding value and we appreciate your feedback about the interface. We are constantly working to improve ActiveDEMAND and will continue to work to make our UI user friendly. Thanks again for the comments!

Replied March 2020

Danielle C.

Verified reviewer

Higher Education

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2018

Love ActiveDemand for our medium sized business

I love it! We changed email providers but came back because it is the best

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's so easy to use and allows me to plan campaigns efficiently

Cons:

I wish there was more drag and drop options and video compatibility

Vendor Response

Hi Danielle, Thank you for the positive comments and taking the time to send them! We are thrilled to have you back with ActiveDEMAND. And we take your suggestions to heart as we continuously improve our software. Thanks again! The ActiveDEMAND team

Replied November 2018

Verified

Reviewer

Legal Services

11-50 employees

Used other for less than 2 years

Review source

Reviewed November 2018

Value for money

Great support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good for an agency or a marketing consultancy - easy to delegate access etc.

Cons:

Really not much I can say here apart from the fact when I started, they were new to the space and some of the features available now were not available in the past

Vendor Response

Thank you for reviewing ActiveDEMAND. We appreciate all feedback to help us improve. And we also use that feedback to add most requested features. Thanks again! The ActiveDEMAND team.

Replied November 2018

Showing 1 - 10 of 79 Reviews

See All Reviews