ActiveDEMAND 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

ActiveDEMAND

4.2

(79)

Pricing

Starting at $15.00 per month

About ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses, corporates, digital agencies and marketing via email.

With ActiveDEMAND, users can create multiple accounts to manage each of their clients’ marketing campaigns and track their performance based on traffic data, prospect conversions and leads. The campaigns can be white-labeled so each agency’s brand remains visible communications with the clients. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with functionalities that allow users to customize auto-responders and follow-up emails.

ActiveDEMAND includes: Email marketing, Call Tracking, Funnel Builder, Dynamic Content, Workflow Automation, Web and Landing Page Builder, Client Dashboards, Agency CRM and more.

ActiveDEMAND Screenshots

ActiveDEMAND Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Basic

$15.00

usage based, per month

No plan information available

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ActiveDEMAND Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of ActiveDEMAND
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
API
Archiving & Retention
Attribution Modeling
Audience Targeting
Auto-Dialer
Behavior Tracking
Calendar Management
Call Disposition
Caller ID
Call List Management
Call Monitoring
Call Recording
Call Reporting
Call Routing
Call Tracking Metrics
Call Transcription
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Campaign Tracking
Chat/Messaging
Click Tracking
Compliance Management
Computer Telephony Integration
Consent Management
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customer Activity Tracking
Customer Database
Customer Engagement
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Connectors
Data Extraction
Data Import/Export
Data Source Connectors
Data Synchronization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Forecasting
Forms Management
Image Library
IVR
Keyword Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
List Management
Marketing Automation
Marketing Calendar
Marketing Reports
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multiple Data Sources
Multi-Touch Attribution
Multivariate Testing
Online Forms
Performance Metrics
Personalization
PIA/DPIA
Pipeline Management
Pipeline Reports
Predictive Analytics
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Sales Analytics
Sales Reports
Scheduled/Automated Reports
Search/Filter
Search Marketing
Secure Data Storage
Segmentation
Sensitive Data Identification
SMS Marketing
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Surveys & Feedback
Tagging
Tag Management
Target Account Identification
Template Management
Third-Party Integrations
Trend Analysis
Visitor Tracking
Visual Analytics
Voice Mail
Web Forms
Website Analytics
Website Visitor Tracking
Widgets
Workflow Management

ActiveDEMAND Integrations

Aline

Make

LeadsBridge

Stripe Billing

LeadBoxer

Breeze

See all 82 integrations

ActiveDEMAND User Reviews

Overall Rating

4.2

Ratings Breakdown

46%

38%

13%

Secondary Ratings

Ease of Use

3.7

Value for money

4.0

Customer support

4.4

Functionality

4.2

Jon O.

Verified reviewer

Human Resources

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed October 2019

Powerful functionality, once you get around the user experience

We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

Cons:

The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

Reasons for choosing ActiveDEMAND

The functionality offered was just as good, if not better, and the price point was lower.

Vendor Response

Hi Jon, Thanks for your feedback on the ActiveDEMAND software. You have provided some very positive comments and also some items that we can improve upon so thank you for that. We continue to work on the software to make the user experience better and provide stellar support as we continue to update and grow. Thanks again for the comments!

Replied October 2019

Christina S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed August 2020

Active Demand from an Agency Perspective

Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches.

Cons:

My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.

Reasons for choosing ActiveDEMAND

The price was lower and the Salesforce integration seemed adequate.

Reasons for switching to ActiveDEMAND

SharpSprink was a piece of junk. Pretty face, but totally useless software. Nothing but bugs.

Vendor Response

Hi Christina, Thank you for taking a moment to give us a review. We appreciate all feedback as it helps us improve our software. We are sorry to hear you are having some issues - specifically with real-time reporting. We do have real-time dashboard widgets for email campaigns and we encourage chatting with our support team to answer questions about how to set it up - they are super friendly and helpful. Thank you again for your comments!

Replied August 2020

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2023

Too many issues to bother with

Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can't say there is anything I would recommend about it.

Cons:

- extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (!?!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour....

Vendor Response

Hello, Thank you for your feedback. It is unfortunate you did not find value in our system. We appreciate your insights and will continue to work to improve ActiveDEMAND. The Team at ActiveDEMAND

Replied November 2023

Victor M.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2020

Everything I need to run the company and more

I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented.

Cons:

Workflow designer can be a slow on on very large workflows.

Reasons for choosing ActiveDEMAND

A complete integrated suite, great buying experience, lower cost, large library of OOTB integrations, confidence it can scale with our needs.

Reasons for switching to ActiveDEMAND

Cost and speed of deploying new campaigns. I needed dedicated Pardot expertise.

Vendor Response

Hi Victor. Thank you for your positive comments. We are very happy to hear that ActiveDEMAND is meeting your needs and expectations. And we are making improvements all the time - the speed of the platform being a particular focus - and we have recently improved the speed of our workflows. We hope you notice the change. Thanks again!

Replied August 2020

Verified

Reviewer

Food & Beverages

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed August 2020

My Experience with Active Demand

Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added.

Cons:

I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages.

Reasons for choosing ActiveDEMAND

I like that ActiveDemand is locally based/operated. Important when needing support.

Antonio S.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 6 months

Reviewed March 2021

Testing AD

a nightmare. Trying to set up some functions to discover that to change the logic (wrongly designed) you need to dismantle everything. Not flexible, not intuitive. some features are totally nonsense and some do not work either, like the Dynamic Content, great idea, but tested several time it seem not reliable. When I asked why they told us: " Oh, well you have set one parameter but the system also checks other parameters so it is possible that the viewer is already known by the system..." I really couldn't believe in such explanation. Then you pay for something but there are several things that are not told, you are requested to pay other fees that nobody told at the beginning. My feeling is I waste lot of time, effort and money. ah, and in the Europe timezone you can't expect to have customer care in the morning, I can't imagine in asia.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked the idea of the Dynamic Content. That would be a killer application.

Cons:

its overall poor execution and mainly its logic.

Reasons for choosing ActiveDEMAND

Because the Dynamic Content feature.

Reasons for switching to ActiveDEMAND

Because Active Demand doesn't seem reliable as provider.

Tim H.

Verified reviewer

Food & Beverages

2-10 employees

Used daily for less than 12 months

Review source

Reviewed November 2018

ActiveDEMAND - A hidden gem

We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons:

The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Vendor Response

Hi Tim, Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it. Thanks again! The ActiveDEMAND Crew

Replied November 2018

Kevin W.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed September 2016

Incredible Value

I was looking for something different, a competitive advantage for my agency. We are trying to be leading edge and I find Active Demand provides that to us. The features that Active Demand have has grown exponentially and their support is second to none. They really value their clients and work 24 hours to make sure they're happy. I highly recommend trying out the software and seeing how it can help grow your agency. Kevin

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Chris H.

Verified reviewer

Environmental Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed October 2018

Very well thought out

Overall it was a good experience and i've made several referrals. Its well thought out and they do a good job of staying in touch to make sure you are getting the most out of the product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

IT seems that you have an option for any possible feature you can think of.

Cons:

At the time I was using the product I wish I had access to expert help to fully utilize every feathure effectively.

Vendor Response

Hi Chris, Thank you for taking a moment to review ActiveDEMAND. Your feedback is very helpful for us to continue to improve the platform and our users' experience. Thank you again for choosing ActiveDEMAND as your marketing automation software.

Replied October 2018

Brittany W.

Verified reviewer

Plastics

11-50 employees

Used daily for less than 6 months

Review source

Reviewed July 2018

Highly integrated software for pipe drive CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What's great about this software is that it's linked directly to my current CRM system. It tracks emails and drip campaigns, it will track calls with a click the call feature and transcribe the conversation for documentation process. It identifies who is being prospected online as well as identifying prospects on the webpage how long and what pages of interest. This is a great sales tool for any organization looking to see what activity is really working for your company.

Cons:

It's a lil tricky if your not technologically savvy and can be a bit pricy for a smaller organization.

Vendor Response

Thanks for the feedback Brittany! We are constantly improving the user experience of our software and your feedback is extremely helpful in that endeavor. Thanks again for taking the time to leave a review!

Replied October 2018

Showing 1 - 10 of 79 Reviews

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