AdScale 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

AdScale

4.5

(40)

Pricing

Starting at $149.00 per month

About AdScale

AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram, and YouTube. It utilizes proven mathematical and statistical models combined with an intuitive user interface to help advertising agencies, private advertisers, and in-house marketing teams boost the organization's advertising performance by reducing time-consuming and repetitive tasks. AdScale can also be used by store owners who would like to advertise on different e-commerce platforms.

AdScale features a detailed activity dashboard that provides insight into ad performance by visualizing key performance indicators (KPIs) and analysis of individual accounts. It allows users to automate budget management and allocation across campaigns and generates insightful recommendations on various aspects like landing page performance, ad optimization, keyword optimization, and more. Other features include click-fraud protection, customizable reports, and continuous account structure optimization.

AdScale Screenshots

AdScale Pricing and Plans

Starting price: $149.00 per month

Free Trial

Free Version

Data Cloud (BI)

$149.00

flat rate, per month

Plan includes:

Business Analytics
Customer Segment Analysis
Customers Segment Creation
Key Performance Indicators
Product Segment Creation and Product Segment Analysis
Trend Analysis

Advertising Cloud (BI+Ads)

$199.00

usage based, per month

Plan includes:

Business Analytics
Cross-Channel Ads Creation
Cross-Channel Budget Optimization and Product Segment Analysis
Customer Segment Analysis
Customers Segment Creation
Key Performance Indicators
On-Going Store-to-Ads Sync
Product Segment Creation
Trend Analysis

Messaging Cloud (BI+SMS)

$199.00

usage based, per month

Plan includes:

Business Analytics
Customer Segment Analysis
Customers Segment Creation
Key Performance Indicators
Personalized Messages and Embedded Customer Segmentation
Product Segment Analysis
Product Segment Creation
Ready-to-Use SMS Campaigns
Trend Analysis
Trigger/Event-Based Campaigns

Marketing Cloud (BI+Ads+SMS)

$299.00

usage based, per month

Plan includes:

Business Analytics
Cross-Channel Ads Creation
Cross-Channel Budget Optimization
Customer Segment Analysis
Customers Segment Creation
Key Performance Indicators
On-Going Store-to-Ads Sync
Personalized Messages and Embedded Customer Segmentation
Product Segment Analysis
Product Segment Creation

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AdScale Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of AdScale
Account Alerts
Activity Dashboard
Ad Optimization
AI/Machine Learning
Audience Targeting
Bid Management
Budget Management
Campaign Management
Client Management
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Cross Channel Attribution
Customizable Branding
Customizable Reports
Dashboard
Data Visualization
Display Ad Management
Email Marketing
For Marketing and Advertising
For PPC Campaigns
Fraud Detection
Geotargeting
Goal Setting/Tracking
Keyword Research Tools
Keyword Tracking
Marketing Automation
Marketing Management
Monitoring
Projections
Project Management
Real-Time Data
Real-Time Updates
Reporting & Statistics
Scheduled/Automated Reports
Search Marketing
SMS Marketing
Trend Analysis

AdScale Integrations

Google Analytics 360

Google Ads

AdScale User Reviews

Overall Rating

4.5

Ratings Breakdown

75%

13%

Secondary Ratings

Ease of Use

4.3

Value for money

4.4

Customer support

4.3

Functionality

4.3

Ayush S.

Verified reviewer

Graphic Design

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2022

Best Marketing Cloud Management tool

Overall, I am very much satisfied with AdScale. It's just the best in the market right now.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue.

Cons:

It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down.

Verified

Reviewer

Retail

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2019

More transparent than competitors, requires less Admin legwork

- Drive higher traffic from target PPC ads - Management system that is far better than Google Ads

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a budget and do automated competitive bidding - Recommendations are manageable

Cons:

- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in touch with customer service with slow response times - Isn't super inexpensive, but less expensive than more of their competitors

Reasons for choosing AdScale

Customer service was less than polite at Wordstream and it was very, very expensive.

Reasons for switching to AdScale

Google Ads has a terrifying platform that can become unwieldy over the years, especially if you "inherit" it from elsewhere.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed June 2019

Decent bid & budget management software

I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was better than had I not used Adscale.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or group budgets and KPIs & Adscale would do most of the heavy lifting while providing quality suggestions that could help my account performance.

Cons:

At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine provided good suggestions, I think it could have done a whole lot better.

Phil B.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2019

Powerful PPC Platform Geared For Growth

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Cons:

There can be temporary moments when the website crashes. I would also love a smartphone app.

Jovan M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed March 2019

One of the best bidding management utilization tools

AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.

Cons:

UI sections in the system interface can be improved.

Guy Y.

Verified reviewer

Financial Services

201-500 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

Extremely professional, quick & feels like I found real partners

Scaling up marketing voice in a cost-effective way

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tailor-made features, amazing reporting&alerting system, smart bidding, long-term approach to data, multi-conversion abilities, availability time is 100%.

Cons:

Ads optimization, but in development. Lack of integration with second tier channels like Twitter and Yahoo.

Brodie R.

Verified reviewer

Textiles

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2021

Where many have tried and fallen short AdScale has excelled

You've been listening to my verbal rants at other platforms obviously! *Turns off Mics on Google Home devices* :|

Ratings Breakdown

Ease of use

Functionality

Pros:

Clear focus on UX that neither dumbs down your experience nor overwhelms for those who may be new to the PPC platform experience. It was the most seamless integration of my adsense, FB pixel, product catalogue, audiences and any other integration I could ask for. No code snipets placed in headers no back and forth between help docs and implementation. Literally from start to launch was under 10 mins if that.

Cons:

I'll let you know when I find some (only been using for 24-48 hours)

VISHWAVIJAY R.

Verified reviewer

Broadcast Media

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2019

The Ad Expert

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have been using AdScale since 4months now and my company has seen an exponential increase in 360-degree growth. Decreased cost per conversion has lead to an increased ROI of more than 80%. Automated Budget management, better report analytics, and powerful dashboard are few of the general features. Time Saved! Effort Saved! Money almost getting doubled! Few of the best options available in the market.

Cons:

Cross-account budget optimization feature could have been better. Bidding should have even more accuracy.