AppFollow 2026: Benefits, Features & Pricing

Name: AppFollow
Rating: 4.6 (13 reviews)

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

AppFollow

4.6

(13)

Pricing

Starting at $29.00 per month

About AppFollow

AppFollow is a cloud-based App Store Optimization (ASO) solution that helps businesses in the gaming, telecommunications, eCommerce, transport, financial services, and healthcare industries. The platform provides tools for workflow automation, review management, performance monitoring, competitor analysis and more.

Businesses can utilize the platform to track customer sentiments, analyze trends, organize customer insights, translate keywords, and categorize reviews using tags through a single dashboard. AppFollow enables users to build custom integrations, track app revenue, gain insight into competitor strategies, analyze ratings, reviews or visibility dynamics, and receive reports as well as notifications via email or Slack. Additionally, it provides an AI-enabled review management module that helps administrators process reviews and customize replies facilitating customer satisfaction.

AppFollow offers an application programming interface (API) and integrates with several third-party platforms including Zendesk, Slack, Zapier, Trello, WebHook, Freshdesk, Salesforce, Tableau, Discord, Helpshift, and more. Pricing is based on monthly and annual subscriptions and support is ext...

AppFollow Screenshots

AppFollow Pricing and Plans

Starting price: $29.00 per month

Free Trial

Free Version

Basic

$29.00

per user, per month

No plan information available

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AppFollow Features

Popular features found in Customer Success
Customer Engagement
Onboarding
Reporting/Analytics
Usage Tracking/Analytics
More features of AppFollow
Alerts/Escalation
API
ASO Reporting
Benchmarking
Channel Management
Communication Management
Competitor Monitoring
Complaint Monitoring
Conversion Tracking
Customizable Reports
Dashboard
Data Import/Export
Engagement Tracking
Feedback Management
Keyword Rank Tracking
Keyword Research Tools
Monitoring
Multi-Channel Attribution
Negative Feedback Management
Ratings/Reviews
Real-Time Data
Revenue Tracking
Review Monitoring
Review Notification
Reviews Management
Search/Filter
Sentiment Analysis
Single Sign On
SMS Messaging
Social Sharing
Survey/Poll Management
Third-Party Integrations

AppFollow Integrations

Front

Kayako

Salesforce Sales Cloud

Workplace from Meta

Help Scout

Intercom

See all 17 integrations

AppFollow User Reviews

Overall Rating

4.6

Ratings Breakdown

69%

23%

Secondary Ratings

Ease of Use

4.6

Value for money

4.4

Customer support

5.0

Functionality

4.3

Ali Y.

Verified reviewer

Education Management

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed September 2021

One of the friends of the mobile growth teams

We communicate with users faster with the appfollow reviews feature. We create ready-made messages and send them instantly. We develop features using their insights. Appfollow reviews feature is really cool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mobile growth teams know they need to use multiple app intelligence tools. Best tool to use for appfollow review management. It still has areas to improve on for core ASO features. I would like to see it with a more user friendly design.

Cons:

The UI is really tricky. Connecting your app from google play for analytics is not easy.

Reasons for choosing AppFollow

Review management was a priority for us. Makes this the best Appfollow.

Charlie P.

Verified reviewer

Financial Services

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed November 2024

Good App Store tool

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Really great way to track our App Store listing progress, reply to user reviews and track the performance of keywords and user searches.

Cons:

It was difficult to connect our Android app, and some of the filtering mechanisms aren't obvious how to use.

Sam L.

Verified reviewer

Leisure, Travel & Tourism

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed May 2019

Awesome free tool... Wouldn't pay for it though

AppFollow is used by our mobile app company evaluating our app store metadata and keyword positions in both the Android and iOS app stores. We also have AppFollow integrated with Slack therefore we are able to get real-time app reviews on our product. Currently, only our marketing department uses AppFollow ASO research and tests. AppFollow for us addresses our all our app store needs from benchmarking against competitors to viewing our rankings in international markets, and integrating with other business apps and sending email detailed reports.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds. Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack. One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.

Cons:

I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build. Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.

Reasons for choosing AppFollow

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

Vendor Response

Hi Sam, thanks for your feedback, happy to be helpful to your marketing team. 1. We do have alerts when your (or any) app is featured in the App Store. It is sent to your Slack or email one day before it happens. 2. All the plans are customisable, so you can request any number of keywords you'd like to track. If you could drop a message to our support team, they would be happy to show you options. Regards, Olga

Replied May 2019

Anastasia D.

Verified reviewer

Public Relations and Communications

51-200 employees

Used daily for free trial

Review source

Reviewed September 2023

AppFollow best service to work with ASO

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hey there, as a mobile app developer, it's super important to stay connected with your users to keep your app growing and improving. That's where AppFollow comes in - it's been a total game-changer for me when it comes to keeping an eye on and responding to app reviews.AppFollow comes with cool ASO (App Store Optimization) tools, which help me work with keywords and check out what my competitors are up to. These tools have seriously boosted my apps' performance and made them stand out in the crowded app world.AppFollow makes it really easy to keep track of what people are saying about your app. The app's interface is super user-friendly, and it's made checking out customer feedback a breeze. It's like getting a sneak peek into what users really think about my apps.All in all, AppFollow has become my go-to tool for managing reviews and fine-tuning my apps to make them even better. If you're a fellow app developer, I totally recommend giving it a shot - it's been a game-changer for me!

Cons:

A little demo version, but otherwise stable work

Verified

Reviewer

Outsourcing/ Offshoring

11-50 employees

Used weekly for less than 2 years

Reviewed June 2021

Highly recommend to track all your apps in one place

Overall this is really helpful for my business and nothing to regret about this purchase monthly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy you can find all the information in this platform. Its good for beginners as also for experts.

Cons:

Its expensive and not all the developers can afford to pay it monthly

Jason A.

Verified reviewer

Telecommunications

5001-10000 employees

Used daily for less than 2 years

Reviewed June 2021

We boosted reply rate from 60% to 90% and saved many hours of work per month with auto-tags in App

AppFollow is an excellent tool that can be used to complement your existing CX or NPS program. For teams who are operating in an Agile way, AppFollow allows us to deliver feedback to the squads, developers, and product designers who need it the most and can act upon the feedback

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Consolidated view of reviews across all stores Ability to reply to reviews in real time Ability to create custom auto tags to track trends and issues in real-time Easy and attractive dashboards and reporting

Cons:

Integrating to the app stores can be a slight pain, but probably this is to be expected and app follow makes it as easy as possible and provide good support.

Catherine N.

Verified reviewer

Music

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2019

Saves my time and nerves

I use AppFollow everyday, as well as my team. Both tech and support teams are satisfied, and it's quite easy to share apps' data between them to see the whole picture. I look forward to seeing what new features they will add.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a product manager, I strive to increase my apps' visibility across app stores. AppFollow gives me all apps' data and reports right on my email, and that's is such a time saver, when you have 4 apps. Last year we got to use Zendesk Reply to Reviews app for our support team, so that we can cover more user feedback from the stores. And I can see how our apps' rating grows.

Cons:

I wish there would be more features for Zendesk app. They've recently added auto-tags, so I really hope we will now cover even more user reviews.

Vendor Response

Thank you, Catherine, for your review!

Replied May 2019

Verified

Reviewer

Consumer Electronics

51-200 employees

Used weekly for free trial

Review source

Reviewed April 2019

Perfect integration for Customer Support Team

We are tracking downloads and reviews of our app, by platform, which is a bonus, because the initial goal was just to be able to respond to customer reviews through FreshDesk, our customer support software.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Very easy to integrate. The only affordable app that works with FreshDesk to track and allow us to respond to customer reviews, which we were previously doing through other logins and did not have side-by-side metrics for the iOS and Andriod users. This is great to compare the two platforms and keep everything in one place.

Cons:

No dislikes so far. I'm very happy with the interface, simplicity, and detail of the information.

Vendor Response

Thank you for the review! Let us know if you need any help with Freshdesk integration. Regards, Olga

Replied May 2019

Evan L.

Verified reviewer

Marketing and Advertising

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed August 2019

Good Service For Convenience But Not Necessary

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It's got a great UI/UX that's very easy to use. On top of that, it makes it convenient to see all your data in one place in easy reports.

Cons:

Its service is something your app should already be doing by itself with more robust software such as Appsee, Mixpanel, Appsflyer, or Branch and all the ASO work can be done by yourself with a little bit of knowledge.