Benchmark Email 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Benchmark Email

4.3

(195)

Pricing

Starting at $37.00 per month

About Benchmark Email

Benchmark Email is an email marketing platform that helps busy marketers design, send, and track professional email campaigns with ease. It’s built for marketing generalists at small to mid-sized businesses who need dependable tools that fit into their daily workflow — not software that slows them down.

With Benchmark Email, users can quickly create polished, engaging campaigns, manage growing contact lists, and see performance results in real time — all from one simple, intuitive dashboard.

Key features include:
• Drag-and-Drop Email Builder: Design professional, mobile-responsive emails without coding or design experience. Choose from a curated library of templates and customize every detail using flexible content blocks.
• Assistive AI Tools: Generate on-brand subject lines, body copy, and even image suggestions to speed up campaign creation and keep content fresh.
• Contact Management: Use tags and segmentation tools to organize subscribers by interests, engagement, or behavior — making targeted campaigns easy to set up and manage.
• Multi-User Access: Add teammates to your account and assign roles to keep campaigns organized while maintaining account-level control.
• Em...

Benchmark Email Screenshots

Benchmark Email Pricing and Plans

Starting price: $37.00 per month

Free Trial

Free Version

Free

$0.00

Plan includes:

Email Marketing
Reporting
Contact Management
Segmentation
Tagging
Assistive AI
Drag-and-Drop Builder

Pro

$37.00

per month

Plan includes:

Email Marketing
Reporting
Multi-User
Contact Management
Tagging
Segmentation
Assistive AI
Drag-and-Drop Builder

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Benchmark Email Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Benchmark Email
Activity Dashboard
Activity Tracking
Audience Targeting
Campaign Segmentation
Click Tracking
Contact Database
Content Library
Customizable Branding
Customizable Fields
Customizable Templates
Data Import/Export
Drag & Drop
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Engagement Tracking
Image Library
Inbox Management
Lead Management
List Management
Live Chat
Mobile Optimization
Monitoring
Multiple User Accounts
Personalization
Publish Scheduling
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Search/Filter
Segmentation
Spam Blocker
Tagging
Template Management

Benchmark Email User Reviews

Overall Rating

4.3

Ratings Breakdown

54%

33%

Secondary Ratings

Ease of Use

4.4

Value for money

4.2

Customer support

4.3

Functionality

4.1

Elle D.

Verified reviewer

Design

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed March 2024

A strong contender for the existing market leaders

Ratings Breakdown

Ease of use

Functionality

Pros:

I came across Benchmark when a client decided to use them. I found it very easy to use and to set up for them.

Cons:

I haven't found any cons thus far. Everything seems to be fairly simple to do.

Vendor Response

Elle, thanks for taking time to leave your feedback! We're glad you've found Benchmark Email easy to use. We have an agency program that you may find relevant for any other clients you bring on: https://www.benchmarkemail.com/partners/agencies/ . Cheers!

Replied March 2024

Frank C.

Verified reviewer

Religious Institutions

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2023

Benchmark Email Is The Benchmark of Email Marketing

We have used BE since 2016 and only have one other similar service in case we need a backup, but have not needed it. Benchmark Email service is a sure thing we have come to depend on because 90% of our subscribers communicate with us by email rather than social media.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Benchmark Email has an archive page of past email campaigns sent. This also has very good SEO! It also has a community area that works like a blog, but needs some attention to the design and updating the social share buttons. So when we send out an email we also link to either of the above for subscribers to keep track if they missed an email or want to share it. We don't need to depend on a blog or website, though we have that too.

Cons:

With regards to the archive page the emails send often post out or order, so I have to go in there from time to time an put them in order. There are other glitches like this but not often, that don't really affect the emails being sent, however support has always been accommodating either with a fix or a solution.

Reasons for choosing Benchmark Email

Sender is more affordable but does not have an archive page, Buttondown does have an archive page but at the time the UI was not as friendly. Buttondown is also run by one person, and we found (the people at) Benchmark Email to be more responsive, friendly, and treat us like family. You want an email marketing service to get your emails to the inbox, and thus you have to have a good relationship with the people behind it all to make that happen .. it's all about teamwork. The support at BE is extremely accommodating in comparison, especially when asking simple questions at first to learn your way around the product.

Reasons for switching to Benchmark Email

We used BE as a back up to TinyLetter, when [sensitive content hidden] of BE was more active. It was a family vibe we found from them, and still to this day. When TL no longer supported their product, and there were more and more glitches with designing mails, and then TL content filters went strong, our mails were either bouncing or not being delivered. This is when we moved to BenchmarkEmail and have been with them since 2016. We have used others over the years to have as a back up, but Benchmark Email is the Benchmark of email marketing as far a we are concerned.

Ranjan G.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Reviewed June 2019

Using Benchmark for last 8-9 years

Excellent - till a year back Poor - since the last few months (just unacceptable) Unless there is restoration of Benchmark used to be, we will stop using the platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use ... pro-active helpdesk This has been reason that we have been using the platform for so many years

Cons:

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark. All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Vendor Response

Hi Ranjan, We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability. While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help. - Benchmark Team

Replied July 2019

Andrew D.

Verified reviewer

Market Research

2-10 employees

Used other for less than 2 years

Reviewed May 2019

Easy to use platform

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons:

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Reasons for choosing Benchmark Email

I also use type form, but I don't use it for email. I have considered Mailchimp because it seems to be widely used (I see its logo often on emails/newsletters). I chose Benchmark because I like the look & feel of the website and some of the design elements.

Vendor Response

Hello Andrew, Thank you for the review and high rating. Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability. - Benchmark Team

Replied May 2019

Noel W.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed February 2022

Easy to use email marketing software

Excellent customer service right from the get go

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that Benchmark is clean looking and easy to navigate. You can create an email in no time. I like the email templates.

Cons:

I don't like that I have to create a segment to email a few people in my list. Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.

Reasons for choosing Benchmark Email

No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep

Reasons for switching to Benchmark Email

MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialist

Craig V.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2021

An Antiquated Platform With Horrible Customer Service

Benchmark simply didn't meet our needs. Switching to Mailchimp was simple and one of the best decisions we could have made at the time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive

Cons:

Bounce rates would change drastically for no apparent reason. Customer support was of no assistance at the time and was located offshore, so they were hard to reach during our normal business hours. We rarely dealt with the same rep, which was time consuming as we had to explain our situation on multiple occasions.

Reasons for switching to Benchmark Email

Benchmark could not explain why our bounce rates were erratic and could therefore not offer any solutions.

Verified

Reviewer

Fund-Raising

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed November 2022

Great customer service!

I'm impressed with how professional they are, as well as how accessible. It's not hard to reach someone when something goes wrong (which is usually due to my inexperience with their interface).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Benchmark is head and shoulders above our experiences with other firms. While the interface is not quite as intuitive as I would like, it is easy enough to master, and there is ample customer service to help along the way. I cannot say enough good things about the people I've dealt with there so far.

Cons:

I did have a problem with importing a graphic, even though it was in a format normally accepted (jpeg). Haven't found the time to resolve this, but that's on me, not them.

Reasons for switching to Benchmark Email

Mailchimp literally became unusable. Could only get error messages and I only thank heavens I had the presence of mind to grab our address list before it shut us down completely. No response from the company on any platform or means of communicating.

Chrisarn M.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

Benchmark Email Offers Excellent Marketing Services

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the efficiency of Benchmark Email. Benchmark Email offers accurate and dependable marketing services.

Cons:

Benchmark Email has been so efficient. I like Benchmark Email's accuracy and flawlessness.

Abhilash S.

Verified reviewer

Textiles

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

I Love the Powerful Features of Benchmark Email

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Benchmark Email, we are able to make email marketing smooth. It is a powerful tool with great capabilities.

Cons:

Benchmark Email is amazing. I haven't seen any dislikes.

Andrei B.

Verified reviewer

Accounting

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2024

Benchmark Email

Is a great app, everything works great and support is helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Setting up the account is easy, it has an intuitive user interface and starting the first campaign was very easy. The builder is optimized very good for mobile device as almost all users use the phone the most. Support is super and fast, they do a great job.

Cons:

Beside the price I can't say there are any cons.

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