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BrightLocal vs Moz Local

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Updated January 6, 2026

BrightLocal vs Moz Local: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$39.00

per month

$16.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Activity Dashboard
5.0
Performance Metrics
4.82
SEO Management
4.80
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Dashboard
4.20
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Integrations
Meta for Business
Meta for Business
Google Analytics 360
Google Analytics 360
AgencyAnalytics
AgencyAnalytics
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Pros / Cons
  • For the most part, the platform is affordable, effective and the support is helpful.
  • The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started.
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  • The intuitive dashboard is really helpful that provides complete updates on listing on various social media apps and listings.
  • As a content writer, I tried several SEO tools like SEMrush to do keyword research for my website and for my clients. But I switched to Moz pro when I realized it offers many SEO features like site crawl, link building, and competitors’ analysis. And the good thing is, it offers technical SEO training for those with little understanding of technical SEO.
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Ease-of-Use
Highest performing feature
in the comparison
4.6/ 5
4.4/ 5
Value for Money
Highest performing feature
in the comparison
4.8/ 5
4.1/ 5
Customer Support
Highest performing feature
in the comparison
4.9/ 5
4.3/ 5
Functionality
Highest performing feature
in the comparison
4.7/ 5
4.3/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2025
N/A
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad