Dotdigital 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Dotdigital

4.3

(187)

Pricing

Starting at $150.00 per month

About Dotdigital

dotdigital Engagement Cloud is a cloud-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite.

This solution offers contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality.

dotdigital Engagement Cloud also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.

A key feature of dotdigital Engagement Cloud is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns.

With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.

Dotdigital Screenshots

Dotdigital Pricing and Plans

Starting price: $150.00 per month

Free Trial

Free Version

Basic

$150.00

per month

No plan information available

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Dotdigital Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Dotdigital
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Automated Scheduling
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Content Management
CRM
Customer Accounts
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Form Builder
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Live Chat
Marketing Automation
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Order Management
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Segmentation
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Template Management
Third-Party Integrations
Website Visitor Tracking

Dotdigital Integrations

BigCommerce

Zendesk Suite

Drupal

WordPress

Salesforce Sales Cloud

Meta for Business

See all 12 integrations

Dotdigital User Reviews

Overall Rating

4.3

Ratings Breakdown

50%

36%

11%

Secondary Ratings

Ease of Use

4.2

Value for money

4.1

Customer support

4.3

Functionality

4.2

Jonathan B.

Verified reviewer

Retail

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed January 2023

DotDigital is a great email marketing suite

I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user.

Cons:

Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.

Tim H.

Verified reviewer

Market Research

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2025

Much improved since we last used the software

Positive. Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys and data capture forms/competitions

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Built in builder is sophisticated. And being able to link database fields in the forms elements is great for database enrichment and collecting new data.

Cons:

Sometimes it is a bit frustrating having to go back and next so many times when testing, changing and setting up a send

Reasons for switching to Dotdigital

Functionality and the desire for more analysis and capture tools

Mark C.

Verified reviewer

Health, Wellness and Fitness

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed July 2019

My dotdigital Review

It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player.

Ratings Breakdown

Ease of use

Value for money

Previously 5

Customer support

Previously 4

Functionality

Pros:

- Ease of building emails - Ease of managing contacts

Cons:

- Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful

Katie S.

Verified reviewer

Performing Arts

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

Integration with ticketing software is useful, but overall could use some improvements

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the ability to make templates. I like how customizable the software is as well. I also like that Dot Digital integrates with our ticketing software; it makes communicating with our ticket buyers simpler.

Cons:

I don't like how difficult the photos section is to navigate within the email editor. It would be nice if you could search your photos in the sidebar instead of having to go to "manage." I also think the software could be more user-friendly. The ability to customize as much as you can is nice, but you have to be very comfortable with the software to get it to do what you want and some of our staff members have some difficulty with it. I also don't like when the system times out, but still allows you to make edits. I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress. I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails.

Reasons for switching to Dotdigital

We switched because Dot Digital integrates directly with our ticketing software, Spektrix.

Verified

Reviewer

Food & Beverages

201-500 employees

Used daily for less than 2 years

Review source

Reviewed September 2022

Excellent Software for Email Marketing

Overall experience was good. Best software for data testing and sending in email marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.

Cons:

I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.

Reasons for choosing Dotdigital

I found this more efficient, diligent and helpful over my previous software.

Reasons for switching to Dotdigital

I can't find the software more efficient over dot digital according to my work.

James B.

Verified reviewer

Printing

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed October 2021

Careful of the rolling 2yr contract

Not good. Found the software clunky and hard to use. GUI not the best.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo.

Cons:

The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it?

Reasons for choosing Dotdigital

Was sold by presentation and the sales pitch. Not so sold when i started using it. We quickly switched.

Reasons for switching to Dotdigital

Looking for something different with a better Magento 2 integration.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2024

My go to for all things email!

Fantastic, been my go to for email campaigns for year, only reservation is really the integrations setup that could be easier.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Campaigns management, easy to organize; their internal drag-and-drop systems is a game changer for quick emails, also the email tags management is brilliant

Cons:

Integrations could be easier, as they are not easy to setup without using their API, unlike other similar platforms

Tanveer F.

Verified reviewer

Education Management

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

Dotdigital Has Exceptional Email Marketing Features