Dotdigital 2026: Benefits, Features & Pricing

Wondering if Dotdigital is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Screenshots
Pricing and Plans
Features
User Reviews
Popular Comparisons

Overview

Dotdigital

4.3

(187)

Pricing

Starting at $150.00 per month

About Dotdigital

dotdigital Engagement Cloud is a cloud-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite.

This solution offers contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality.

dotdigital Engagement Cloud also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.

A key feature of dotdigital Engagement Cloud is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns.

With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.

Dotdigital Screenshots

Dotdigital Pricing and Plans

Starting price: $150.00 per month

Free Trial

Free Version

Basic

$150.00

per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Dotdigital Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Dotdigital
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Automated Scheduling
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Content Management
CRM
Customer Accounts
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Form Builder
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Live Chat
Marketing Automation
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Order Management
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Segmentation
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Template Management
Third-Party Integrations
Website Visitor Tracking

Dotdigital User Reviews

Overall Rating

4.3

Ratings Breakdown

50%

36%

11%

Secondary Ratings

Ease of Use

4.2

Value for money

4.1

Customer support

4.3

Functionality

4.2

Mark C.

Verified reviewer

Health, Wellness and Fitness

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed July 2019

My dotdigital Review

It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player.

Ratings Breakdown

Ease of use

Value for money

Previously 5

Customer support

Previously 4

Functionality

Pros:

- Ease of building emails - Ease of managing contacts

Cons:

- Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful

Naomi T.

Verified reviewer

Banking

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed May 2018

Brilliant mailing platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do. It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Cons:

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Verified

Reviewer

Paper & Forest Products

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2018

Good email marketing platform for a reasonable price

Previously 5

Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Previously 5

Functionality

Pros:

Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

Cons:

Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

Imran H.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed March 2023

Streamlining Marketing Automation with Dotdigital

Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing.

Cons:

One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface.

Sean D.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed February 2019

Works great for my marketing team!

This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

Cons:

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

Yusra K.

Verified reviewer

Accounting

Used weekly for more than 2 years

Review source

Reviewed February 2018

A MUST BUY SOFTWARE!

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Cons:

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

Francois Pascal N.

Verified reviewer

Internet

2-10 employees

Used daily for less than 12 months

Review source

Reviewed June 2023

Dotdigital is the best value email marketing software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method.

Cons:

I haven't encountered any major problems with this tool so far.

Mackenzie G.

Verified reviewer

Insurance

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed November 2018

Have not used to the full extent, but full of capabilities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

Cons:

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

Murray C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed November 2018

Good software spoilt by arrogant company attitude

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support

Cons:

Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages

Simon S.

Verified reviewer

Printing

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2018

Email Marketing Managed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

Cons:

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

Showing 1 - 10 of 187 Reviews

See All Reviews