Emarsys 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Emarsys

4.3

(12)

Pricing

Pricing available upon request

About Emarsys

Emarsys is a marketing automation solution that helps businesses streamline campaign management, multi-channel marketing, data collection and customer engagement activities. It enables professionals to store customer data in a centralized repository, conduct A/B tests and organize surveys.

The application allows administrators to map customer journeys, generate custom reports, monitor customer behavior and handle loyalty programs. Emarsys offers a host of features such as predictive analytics, customer segmentation, behavioral analytics, mobile access, an activity dashboard, and more.

Pricing is available on request and support is extended via phone, email and other online measures.

Emarsys Screenshots

Emarsys Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Emarsys Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Emarsys
Activity Dashboard
Activity Tracking
API
Audience Targeting
Behavioral Analytics
Behavior Tracking
Campaign Management
Campaign Segmentation
Click Tracking
Contact Database
CRM
Customer Database
Customer Profiles
Customer Surveys
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Integration
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Engagement Tracking
Gamification
GDPR Compliance
Gift Card Management
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Management
List Management
Loyalty Cards
Loyalty Program
Marketing Automation
Membership Management
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Marketing
Multiple Data Sources
Multivariate Testing
Personalization
Predictive Analytics
Predictive Modeling
Promotions Management
Real-Time Analytics
Real-Time Data
Reporting/Analytics
Reporting & Statistics
Rewards Management
ROI Tracking
Segmentation
Social Marketing
Social Media Integration
Template Management
Third-Party Integrations
Website Visitor Tracking

Emarsys Integrations

Adobe Commerce

Shopify Plus

SAP Commerce Cloud

Emarsys User Reviews

Overall Rating

4.3

Ratings Breakdown

50%

33%

Secondary Ratings

Ease of Use

4.0

Value for money

3.8

Customer support

4.5

Functionality

4.2

Have you used Emarsys and would like to share your experience with others?

Sebastian R.

Verified reviewer

Media Production

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2019

An outstanding E-marketing Tool

We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node programming), powerful marketing automation can be created.

Cons:

Sometimes the WebDokumentation is a bit tricky:-)

Verified

Reviewer

Marketing and Advertising

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed March 2020

A solid eCommerce ESP

Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.

Cons:

The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.

Reasons for choosing Emarsys

The other products did not demonstrate well enough that it was worth the switch. We had invested time and staff to the implementation from Mailchimp. We weren't just about to jump to another solution the following year without taking the effort into serious consideration. The sales processes we went through during the evaluation period were frustrating with each of the vendors we spoke with. They failed to let us experience the use of their product. They wanted us to buy sight unseen, with little due diligence. Ultimately, there is nothing wrong with Emarsys for our purpose, so no real reason to switch.

Reasons for switching to Emarsys

We had run into limitations with Mailchimp, especially with integration with Magento. We needed another solution that could handle our capacity, give us more visibility into our data, and have better integration with our eCommerce platform.

Rachel B.

Verified reviewer

Market Research

201-500 employees

Used other for free trial

Review source

Reviewed February 2019

Did not come through on what was promised

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Cons:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

Verified

Reviewer

Translation and Localization

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

Emarsys is great, if you know how to use it. It has a lot of strengths... but

Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.

Cons:

The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.

Reasons for choosing Emarsys

We chose Emarsys over the others due to the fact that we were able to drill deep into our database and segment, and pin-point people based on specific information or their behaviour on our website.

Mohammad B.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 12 months

Review source

Reviewed June 2022

One of the best omni-channel platform for businessess

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities.

Cons:

Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate.

Verified

Reviewer

Apparel & Fashion

51-200 employees

Used daily for less than 12 months

Review source

Reviewed May 2019

Very Robust CRM and ESP

We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!

Cons:

Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!

Christian E.

Verified reviewer

Wholesale

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2018

Great and easy to use tool - not only Newsletters anymore

Great tool, easy to use and I like that they are always bringing new features and channels.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- easy to oboard new users (good interface) - powerful automation center, easy to set up trigger campaigns - they are adding new channels (onsite, browser push, direct mailings) - responsive customer service team

Cons:

- feature requests take a long time to be implemented - extra costs for some minor tasks (like changes to the template or data exports)

Francois Pascal N.

Verified reviewer

Internet

2-10 employees

Used daily for less than 6 months

Review source

Reviewed July 2023

Emarsys is the most complete, intuitive and efficient SaaS software I've ever used.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is highly effective for setting up an optimized conversion system via: visitor tracking, analytics, social media marketing, campaign management, A/B testing, e-mail advertising, and lead management.

Cons:

Like all other SAAS, it offers a time-limited evaluation version with limited functionality.

Ade A.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed February 2022

It is the Best Omnichannel I've ever Used

Revenue has increased greatly since we opted for Emarsys. This increase was not as a result of doing extra work but less work due to the time saving features of the platform. Asides revenue, we could easily measure performance of campaigns through the KPIs

Ratings Breakdown

Ease of use

Functionality

Pros:

Before we discovered this time-saving tool, we have tried a couple of platforms but Emarsys was the game changer. The platform is very easy to set up; We completed the onboarding process swiftly and instantly fell in love with it. Everything about Emarsys saves you headaches: the UX, the ease of use, the integrations, and the blueprints for various automations.

Cons:

There was a time it used to load slowly but we've not had that experience again in a very long time

Verified

Reviewer

Renewables & Environment

11-50 employees

Used other for less than 2 years

Review source

Reviewed February 2019

email marketing expert

I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy. Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.

Cons:

Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited

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