Funnelytics 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Funnelytics

4.4

(31)

Pricing

Starting at $200.00 per month

About Funnelytics

Say goodbye to complex charts and spreadsheets and start communicating your customer journey insights in a clear and concise way with Funnelytics. Our platform makes it easy to track and visualize your site's traffic flow and source, see how actions on your site lead to leads and purchases, and understand the impact of your online marketing on your CRM pipeline. Your whole business will love the ease and simplicity Funnelytics brings to customer journey analytics.

Funnelytics Screenshots

Funnelytics Pricing and Plans

Starting price: $200.00 per month

Free Trial

Free Version

Performance Lite

$200.00

per feature, per month

Plan includes:

One-code install
Automatically track pages and traffic sources
Cross-Domain Tracking
Unlimited seats
Easy to follow product tutorials
Funnel Template Library
Access the Performance Masterclass
Ticketed support

Performance Plus

$500.00

per feature, per month

Plan includes:

Measure impact of purchases, form submissions and calendar bookings
Track custom events
Segment and filter audiences
1-on-1 kick-off platform training session
GTM Container Library
Access Performance Optimization workshops
Premium support

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Funnelytics Features

Popular features found in Marketing Analytics
Ad hoc Reporting
Conversion Tracking
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Keyword Tracking
KPI Monitoring
Reporting & Statistics
ROI Tracking
Search/Filter
Website Analytics
More features of Funnelytics
Behavior Tracking
Campaign Analytics
Campaign Tracking
Customer Journey Mapping
Customer Segmentation
Drag & Drop
Engagement Tracking
Funnel Analysis
Goal Setting/Tracking
Multi-Channel Attribution
Multi-Channel Data Collection
Pageview Tracking
Performance Metrics
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Tagging
Third-Party Integrations
User Interaction Tracking
Visitor Tracking
Visual Analytics
Visualization
Web Traffic Reporting
Widgets

Funnelytics Integrations

Zapier

Funnelytics User Reviews

Overall Rating

4.4

Ratings Breakdown

55%

32%

13%

Secondary Ratings

Ease of Use

4.0

Value for money

3.7

Customer support

4.1

Functionality

4.3

Have you used Funnelytics and would like to share your experience with others?

Andrew M.

Verified reviewer

E-Learning

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed February 2021

Funnelytics: Everything You Need For Tracking Funnels

Pixels can be painful to work with, but if you really care about your funnel data, this is something you need. Top class software. They are always putting out new features. The [SENSITIVE CONTENT HIDDEN] really cares about this software and it's development.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall, it's easy to setup. Dealing with pixels is never fun, but Funnelytics has great onboarding and clear instructional videos. if you want to know where people are coming from and where they are dropping off in your funnel or landing page, this is awesome software that will give you all the actionable data you need. It makes it easy to map out a funnel (including email sequences and ads) in a visual way - which can be very helpful.

Cons:

It can be overwhelming. But the support is very helpful. It was not clear to me that different workspaces use different tracking code.

Reasons for switching to Funnelytics

More thorough than hotjar and mapping funnels is more visual.

Molly O.

Verified reviewer

Internet

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed March 2025

Intuitive, flexible, well-designed software

Overall, great intuitive software to see and analyze through our A/B testing process. Once we understood the setup it has a lot of flexibility to explore how users are flowing through the site.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Easy visualization of A/B testing results.

Cons:

There is a steep learning curve in setting it up.

Reasons for switching to Funnelytics

GA became difficult to impossible to implement in a way that was useful to us.

WENDY C.

Verified reviewer

E-Learning

2-10 employees

Used monthly for free trial

Review source

Reviewed January 2021

Easy Mapping for any Beginner!

Funnelytics have earned me some brownie points during my meetings . Rest assured, if I were to get promoted, I would truly invest on subscribing for the monthly service. There are nothing much to complain about as I will still loyally use Funnelytics to build funnels for my job. A jolly user I am ;)

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

As a digital marketing beginner , Funnelytics offers a simplistic funnel mapping tool. These are the cool features that I honestly appreciate for the Free Version. 1. Accessible menus The menu located at the side during the funnel building is easily accessible and distinctive enough to know each function. Navigation can be painlessly simple. 2. Several Free templates As I am using the Free version, templates offered as free do come in helpful as I was simply at glee to see they have a funnel for online course as that's what my company does! Navigation No worries if you are just a plain beginner because the template itself is easy to get you started. 3. Export as PNG File Although you might want to share your funnel with your colleague, on a free trial, you can only export your funnel as PNG File. I do not find that a problem as I am only mapping it out for myself as writing my ideas using pen and paper seem like a tedious job. Besides, the funnel that has been created looks sleek and professional making me aced my presentation during meeting! 4. Unlimited Mapping Canvases I think Funnelytics is being really generous in offering infinite number of maps you can probably create! I have created so many different funnels just because of this. For anyone who is always on the track of thinking new ideas and funnels can always try using the Free Version of this. Not too sound cheapskate, but this is the sweetest spot that they could offer you !

Cons:

If only I am a heavy user of this software and my job requires me to think out funnels on a daily basis, I would totally buy this software. As I could not really think of anything not to love about this ! Nonetheless, one minor thing that I would point out for Funnelytics to acknowledge. The zooming feature. It is a bit of a let down to see that you can't use your mouse scroll wheel to zoom in or out of the map. Wouldn't be using a scroll bar for zooming is a little old school ? And the cursor and line can be a bit out of control as I might want to delete instead of extending it or connecting it to another icon.

Cristina S.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed December 2024

Il miglior tool per costruire funnel

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

La semplicità dello strumento. Riesci a costruire facilmente un funnel e anche a inserirlo in presentazioni.

Cons:

Il costo. Prima era uno strumento gratuito, dopo è diventato a pagamento.

Reasons for choosing Funnelytics

Funnelytics ha una interfaccia migliore e anche molte più funzionalità

Héctor A.

Verified reviewer

Computer Hardware

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed April 2023

Descubriendo el potencial de mi embudo de ventas con Funnelytics

Como usuario habitual de Funnelytics, puedo decir que ha sido una experiencia muy positiva. La plataforma me ha ayudado a comprender mejor el comportamiento de mis clientes y a optimizar mi embudo de ventas de manera efectiva. Con Funnelytics, puedo rastrear y analizar cada etapa del proceso de compra, identificando rápidamente cualquier área de mejora en mi estrategia de marketing. Me encanta la interfaz fácil de usar y la amplia gama de herramientas de análisis que ofrece Funnelytics. También aprecio el hecho de que la plataforma está en constante evolución y mejora, con actualizaciones regulares y nuevas funciones que se agregan con frecuencia.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Su capacidad para visualizar de manera clara y sencilla todo el proceso de mi embudo de ventas. La plataforma me permite crear mapas de embudo personalizados que me muestran cómo interactúan mis clientes con mi sitio web y cómo se mueven a través del proceso de compra. También me gusta que puedo rastrear y analizar el rendimiento de cada etapa del embudo y, así, identificar cualquier punto débil en mi estrategia de marketing. En resumen, Funnelytics me ayuda a comprender mejor el comportamiento de mis clientes y a mejorar mi rendimiento de ventas en general.

Cons:

En general, estoy bastante satisfecho con Funnelytics, pero si tuviera que mencionar algo que no me gusta tanto, sería que la plataforma puede ser un poco complicada de aprender al principio. Aunque hay tutoriales y recursos en línea disponibles, todavía lleva algo de tiempo familiarizarse con todas las funciones y características que ofrece. También, me gustaría que Funnelytics integrara más opciones de personalización de los informes y mapas de embudo, ya que me gusta adaptarlos a las necesidades específicas de mi negocio.

Vendor Response

Thank you for your feedback!

Replied April 2023

Jose C.

Verified reviewer

Internet

Self-Employed

Used daily for free trial

Review source

Reviewed July 2023

The platform that has changed my business life

I was pleasantly surprised by the visualization and simplification capabilities of the platform. I was able to clearly see how visitors were coming to my site, which traffic sources were most effective, and how they were converting into qualified leads and sales.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I have loved the most about this platform is its incredible ability to simplify and visualize the customer journey in a powerful way. It's like having a treasure map for my online business! The way I can see how visitors come to my website and convert into leads and purchases is just amazing.

Cons:

While this is an incredibly powerful platform, I have to admit that it also has some limitations that have frustrated me at times. One of my least favorite things is its lack of integrations with some of the tools I use in my business. I would love to be able to import data directly from my CRM or email marketing platform, but unfortunately it's not possible at the moment.

RICK N.

Verified reviewer

Online Media

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2021

Funnelytics Helps Me To Make Informed Decisions

I have seen where my traffic is coming from, which sources and pages usually convert the best, and this has improved our marketing focus.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The user interface is great, but the actual functionality is even more impressive!

Cons:

Initially, like any software, there is a learning curve. Once learnt, you don't need to do it again.

Fred V.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed February 2021

Nothing Else Like It On The Market

I first signed up for Funnelytics when it was still in beta before they added all the bells and whistles. Now that the platform has matured there is nothing else on the market that comes close.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy it is to to map out a full funnel in less than 10 minutes.

Cons:

I would like to see more icons available to choose from even though they have the basics.

Liliana a.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for free trial

Review source

Reviewed June 2023

The perfect tool to optimize sales funnels

The interface is intuitive and makes it quick and easy to drag and drop elements to visually create your customer journey flow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its simplicity and ability to clearly and concisely visualize the customer journey and with just drag and drop, I can easily create a funnel map showing how visitors get to my website

Cons:

I'd like them to focus primarily on customer journey analytics, so if you're looking for a comprehensive solution that also includes other metrics like conversion analytics or ad campaign performance, you may need to combine with other analytics tools.

Guilherme C.

Verified reviewer

Real Estate

Self-Employed

Used weekly for free trial

Review source

Reviewed September 2022

Digital Businesses must have tool

Ratings Breakdown

Ease of use

Functionality

Pros:

Keeping track of your digital marketing structure is easier when using Funnelytics, being able to visualize this structure and the integration with live data sources are definetly the most amazing features I've find so far.

Cons:

It takes some time to learn how to properly use it, as any other software.

Showing 1 - 10 of 31 Reviews

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