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Funnelytics vs Google Analytics 360

Updated February 4, 2026

Funnelytics vs Google Analytics 360: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$200.00

per month

Pricing available upon request

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Performance Metrics
4.27
Reporting & Statistics
4.18
Data Visualization
4.09
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Data Aggregation
4.75
Website Analytics
4.72
Reporting/Analytics
4.69
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Integrations
Zapier
Zapier
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WordPress
WordPress
Google Search Console
Google Search Console
Google Ads
Google Ads
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Pros / Cons
  • Its simplicity and ability to clearly and concisely visualize the customer journey and with just drag and drop, I can easily create a funnel map showing how visitors get to my website
  • The interface is intuitive and makes it quick and easy to drag and drop elements to visually create your customer journey flow.
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  • Powerful data analysis capabilities, customizable dashboards, and strong integration with other Google products make it easy to analyze large datasets and uncover insights.
  • I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.
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Ease-of-Use
4/ 5
Highest performing feature
in the comparison
4.2/ 5
Value for Money
3.7/ 5
Highest performing feature
in the comparison
4.7/ 5
Customer Support
4.1/ 5
Highest performing feature
in the comparison
4.2/ 5
Functionality
4.3/ 5
Highest performing feature
in the comparison
4.6/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2023
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad