iContact 2026: Benefits, Features & Pricing

Wondering if iContact is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Screenshots
Pricing and Plans
Features
User Reviews
Popular Comparisons

Overview

iContact

4.5

(603)

FrontRunner 2026

Pricing

Starting at $14.00 per month

About iContact

iContact is a Web-based email solution that helps small and mid-sized businesses engage with their customers and grow their bottom line.

With solutions from email design, list management, campaign management, landing pages, segmentation, and automation, businesses can develop and manage campaigns all from within a single solution.

Additional features such as customizable email templates, schedule message delivery, split A/B testing, and SpamCheck allow businesses to control the development and delivery of email campaigns.

This complete solution is wrapped in a customer friendly dashboard that enables you to monitor all your campaigns.

iContact Screenshots

iContact Pricing and Plans

Starting price: $14.00 per month

Free Trial

Free Version

Basic

$14.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

iContact Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of iContact
Access Controls/Permissions
Activity Dashboard
Activity Tracking
API
Automated Publishing
Automated Scheduling
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Content Library
Content Management
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Optimization
Multi-Account Management
Multi-Campaign
Multivariate Testing
Performance Metrics
Post Scheduling
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Reporting/Analytics
Reporting & Statistics
Response Management
ROI Tracking
Segmentation
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Third-Party Integrations
Visual Analytics
Web Forms
Workflow Management

iContact User Reviews

Overall Rating

4.5

Ratings Breakdown

60%

31%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.6

Functionality

4.2

Abraham B.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed April 2024

It is very easy to use and has amazing drop and drag features

Very easy to use and they have AMAZING design templates. It is a very good application and I have recommended it to my brother in law. They let you have an option to send it out to 500 people for free. Then they charge you. Plus, they have A+ costumer service!!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the drop and drag features where you can create an amazing design to send out. They have very good templates and it is very easy to use. Plus, they have very good costumer service. They are very helpful. It is similar to constant contact.

Cons:

The fact that the drag and drop was not perfect. You cannot place an image wherever you want. You need to follow their templates and I find that it is very rigid.

Var S.

Verified reviewer

Management Consulting

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2024

icontact rev

It is a good product, easy to use, user friendly and allows us flexibility to do most things,

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease in using the product - launching, etc., maybe we hasve been tamed to use this product and have gotten used to it; maybe there are other better products on the market, but the fear, cost, time of leaving icontact to explore another one, shudders me.

Cons:

Customer contact support, working remotely, not that very interested in helping.

Reasons for choosing iContact

constant contact never responded to our request. We felt we were too small for them.

Reasons for switching to iContact

We were the first customer to sign up with icontact. We did not use other products; the one we tried to invent did not work ~

Verified

Reviewer

Construction

11-50 employees

Used other for less than 6 months

Review source

Reviewed October 2019

Intuitive and Easy to Use Program

Previously 5

We can quickly and efficiently launch email campaigns with the software.

Ratings Breakdown

Ease of use

Previously 4

Functionality

Previously 4

Pros:

The software is so easy to use with little to no training. The features and functions are logically placed on the dashboard and each screen walks you through the next step so you can have your email campaign up and running in no time.

Cons:

There are really no analytics available to gain more insight into campaign performance and audience engagement.

James P.

Verified reviewer

Non-Profit Organization Management

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed October 2023

Good solid Email Marketing Product

We had great support from our account managers (3 of them over almost 15 years) and it met our email marketing needs very well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations. We could manage all those accounts from a central office and deploy centrally designed email templates to all our offices. We could easily segment data to target email marketing.

Cons:

The most challenging situation we encountered was we had to split our 200+ accounts into two separate enterprise level accounts, making us have to login to each one separately to locate and update certain things from our central office. I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two. It just made management of the whole account structure more challenging.

Reasons for switching to iContact

NetSuite was not delivering our emails well and tracking was not easy. Also our offices needed more direct control of the emails they sent out and this was not easy to do in NetSuite.

Vendor Response

Thank you very much for the great review. We appreciate your works and having you as a customer!

Replied October 2023

Meghann K.

Verified reviewer

Legal Services

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed July 2022

For Small Businesses ONLY

Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.

Cons:

I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.

Reasons for choosing iContact

Ultimately the price point is what led our small business to choose iContact

Vendor Response

Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help.

Replied July 2022

Bradley B.

Verified reviewer

Food & Beverages

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed November 2023

A more frugal and efficient option than other competitive offerings.

Good (cheaper) alternative option for email campaigns over competitors.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease-of-use, template design (copy/paste) was simple and straightforward, email/lead file management was easy, and good customer support.

Cons:

Ability to change/edit existing templates required extra support.

Reasons for switching to iContact

Cost of product and support offered. Better all-round.

Vendor Response

Thank you for the great review. Glad you were able to get the support you needed. I can provide the product team with feedback if you can provide more detail around your experience.

Replied November 2023

Karen C.

Verified reviewer

Information Technology and Services

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed February 2020

Works great for us

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

Cons:

The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Reasons for switching to iContact

We kept losing data with ClickDimensions, it wasn't stable for the 3+ years we used it. We tried to help them fix their software but spent more time resolving issues than using the product. Their support was terrible. It does no good to have all this functionality and not be able to reliably use it.

Vendor Response

Hello Karen, Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager

Replied November 2020

Adegboyega A.

Verified reviewer

Leisure, Travel & Tourism

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2024

iContact: Robust and Iconic Email Marketing Automation Tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads.

Cons:

I slightly dislike that iContact lack website builder tools.

Lauren B.

Verified reviewer

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2017

iContact helps me be successful at my job

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons:

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

Vendor Response

Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

Replied March 2018

Trevor K.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed December 2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons:

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Vendor Response

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Replied March 2018

Showing 1 - 10 of 603 Reviews

See All Reviews