iContact 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
About iContact
iContact is a Web-based email solution that helps small and mid-sized businesses engage with their customers and grow their bottom line.
With solutions from email design, list management, campaign management, landing pages, segmentation, and automation, businesses can develop and manage campaigns all from within a single solution.
Additional features such as customizable email templates, schedule message delivery, split A/B testing, and SpamCheck allow businesses to control the development and delivery of email campaigns.
This complete solution is wrapped in a customer friendly dashboard that enables you to monitor all your campaigns.
iContact Screenshots

iContact Pricing and Plans
Basic
$14.00
No plan information available

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iContact Features
- Popular features found in Email MarketingA/B TestingAutorespondersCampaign AnalyticsCampaign SchedulingCAN-SPAM ComplianceContact ManagementCustomer SegmentationEmail TrackingEvent Triggered ActionsSubscriber ManagementWYSIWYG Editor
- More features of iContactAccess Controls/PermissionsActivity DashboardActivity TrackingAPIAutomated PublishingAutomated SchedulingCampaign ManagementCampaign PlanningCampaign SegmentationChannel ManagementClick TrackingContent LibraryContent ManagementCustomizable BrandingCustomizable CTAsCustomizable FieldsCustomizable FormsCustomizable TemplatesData Import/ExportData VisualizationDrag & DropDrip CampaignsEmail Campaign ManagementEmail DistributionEmail ManagementEmail MarketingEmail MonitoringEmail TemplatesEngagement TrackingImage LibraryLanding Pages/Web FormsLead CaptureLead GenerationLead ManagementLead QualificationList ManagementMailing List ManagementMarketing AutomationMobile OptimizationMulti-Account ManagementMulti-CampaignMultivariate TestingPerformance MetricsPost SchedulingReal-Time AnalyticsReal-Time DataReal-Time NotificationsReporting/AnalyticsReporting & StatisticsResponse ManagementROI TrackingSegmentationSocial Media IntegrationSpam BlockerSubscription ManagementTemplate ManagementThird-Party IntegrationsVisual AnalyticsWeb FormsWorkflow Management
iContact Integrations
See all 51 integrations
iContact User Reviews
Overall Rating
4.5
Ratings Breakdown
5
60%
4
31%
3
8%
2
1%
1
0%
Secondary Ratings
Ease of Use
4.4
Value for money
4.4
Customer support
4.6
Functionality
4.2

Ilysse R.
Verified reviewer
Computer Networking
11-50 employees
Used monthly for more than 2 years
Review sourceReviewed January 2025
Strong platform for email marketing
5
iContact is overall a very strong marketing platform for those looking to stay in contact with their customers.
Ratings Breakdown
Reasons for switching to iContact
We need a platform that was less expensive
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Nicholas L.
Verified reviewer
Consumer Goods
2-10 employees
Used weekly for more than 2 years
Review sourceReviewed October 2024
A User-Friendly Service with All the Features We Need
5
Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need.
Ratings Breakdown
Reasons for choosing iContact
iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam."
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Construction
11-50 employees
Used other for less than 6 months
Review sourceReviewed October 2019
Intuitive and Easy to Use Program
4
We can quickly and efficiently launch email campaigns with the software.
Ratings Breakdown
Read More
Serene M.
Verified reviewer
Retail
11-50 employees
Used daily for more than 2 years
Review sourceReviewed September 2024
My Great Adventure with iContact
5
Ratings Breakdown
Read More
George G.
Verified reviewer
Hospital & Health Care
51-200 employees
Used daily for more than 2 years
Review sourceReviewed September 2024
iContact is easy and reliable
5
I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price.
Ratings Breakdown
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Peter C.
Verified reviewer
Photography
2-10 employees
Used daily for more than 2 years
Review sourceReviewed September 2024
Email Marketing Automation GURU
4
Ratings Breakdown
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John M.
Verified reviewer
Automotive
201-500 employees
Used daily for more than 2 years
Review sourceReviewed August 2024
J.Mwangi iContact Filled Insight
4
Ratings Breakdown
Read More
Leticia S.
Verified reviewer
Retail
501-1000 employees
Used daily for more than 2 years
Review sourceReviewed August 2024
My Encounter with iContact
5
Ratings Breakdown
Read More
Wilcox A.
Verified reviewer
Legal Services
51-200 employees
Used weekly for less than 2 years
Review sourceReviewed September 2024
iContact does it well
4
icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority.
Ratings Breakdown
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Apparel & Fashion
51-200 employees
Used weekly for less than 6 months
Review sourceReviewed September 2024
Ease of use and you can save money
4
It has evolved into a great program on par with competitors in all my functions.
Ratings Breakdown
Read More
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