Kartra 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Kartra is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Kartra

4.5

(167)

Pricing

Starting at $119.00 per month

About Kartra

Are you an experienced creator, coach, or expert looking to grow your business online? Kartra is the solution for you! This all-in-one business platform was specifically created to help you monetize your knowledge and services.

With Kartra, you can create stunning sales funnels within minutes. That's because your account will include over 90 industry-specific Done-For-You campaigns that are already designed, written, and connected. All you need to do is replace Kartra's content with your own!

Kartra provides all of the tools you need to easily create online courses, digital downloads, or sell your services. It also allows you to customize your checkout process with options like upsells, downsells, subscriptions, and cart abandonment sequences.

If you grow our business with phone calls or meetings, Kartra offers a convenient booking calendar feature. Prospects can complete a pre-meeting form, allowing you to collect important information beforehand. Kartra will even create and send meeting links to your prospects and customers on autopilot!

On top of automating your entire business, Kartra’s marketing engine can fuel your sales to the next level. You can manage your entire emai...

Kartra Screenshots

Kartra Pricing and Plans

Starting price: $119.00 per month

Free Trial

Free Version

Starter

$119.00

flat rate, per month

Plan includes:

Calendars
Checkout Forms
Dashboard
Drag-and-Drop Page Builder
Email Marketing
Helpdesk Portal
Lead Campaigns
Lead Capture Forms
Lead Funnels
List Management

Growth

$229.00

flat rate, per month

Plan includes:

Affiliate Management
Calendars
Checkout Forms
Dashboard
Drag-and-Drop Page Builder
Email Marketing
Helpdesk Portal
Lead Campaigns
Lead Capture Forms
Lead Funnels

Professional

$549.00

flat rate, per month

Plan includes:

Affiliate Management
Calendars
Checkout Forms
Dashboard
Drag-and-Drop Page Builder
Email Marketing
Helpdesk Portal
Lead Campaigns
Lead Capture Forms
Lead Funnels

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Kartra Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Kartra
Abandoned Cart Saver
Activity Tracking
Affiliate Management
Alerts/Notifications
API
Automated Scheduling
Calendar Management
Campaign Management
Campaign Segmentation
Catalog Management
Commission Management
Contact Database
Credit Card Processing
CRM
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Security
Discount Management
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Electronic Payments
Email Campaign Management
Email Distribution
Email Marketing
Email Sequences
Email Templates
Form Builder
Forms Management
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
List Management
Live Chat
Marketing Automation
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Marketing
Multi-Currency
Multivariate Testing
Order Management
Payment Options
Performance Metrics
Personalization
Predictive Analytics
Promotions Management
Prospecting Tools
Real Time Editing
Refund Management
Reporting/Analytics
Responsive Web Design
ROI Tracking
Sales Analytics
Sales Reports
Sales Trend Analysis
Segmentation
SEO Management
Shopping Cart
SMS Marketing
Social Marketing
Source Tracking
Spam Blocker
Tagging
Tax Management
Template Management
Templates
Third-Party Integrations
Visual Analytics
Web Forms
Website Analytics
Website Management
Website Publishing Options
Website Visitor Tracking

Kartra Integrations

Zapier

OptimizePress

Kajabi

SendGrid

Stripe

Twilio

See all 12 integrations

Kartra User Reviews

Overall Rating

4.5

Ratings Breakdown

66%

24%

Secondary Ratings

Ease of Use

4.0

Value for money

4.3

Customer support

4.1

Functionality

4.4

Benedict L.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2023

All-in-One Marketing Solution and more

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As I am running boutique consultancy, we are a very lean team. Having Kartra allows us solve areas like Landing pages, Creating lead magnets and freebies to capture new leads, nurture our database regularly, filter according to engagement and interest in our leads, allowing us to run very targeted campaigns to drive conversions. We have also used Kartra to build a new product, through acychronous elearning via membership sites. We also built an employee wellness solution just using Kartra's existing features. We are very happy users of Kartra and advocates of it. The templates and constant improvement to the software inspires confidence that it is not a "dead" product. So well done to the team

Cons:

The pricing is not the cheapest. When you want to move to Kartra, you will ideally want to eliminate existing subscriptions to solutions such as website builders, email automation, form capture, membership sites, etc etc. All works well, except Calendar feature. I am still subscribed to Calendly because it is stable and works very well for us. We wish the calendar feature in kartra can be reliable and stable, without missed appointments. Having said that, considering all the other software solutions that I can drop because of Kartra, I have gotten my value from it.

Reasons for choosing Kartra

creators of Click funnels seem to not have any product innovations, and seem to be markerters instead of engineers. The features in Kartra are much more reliable and stable compared to Clickfunnels.

Reasons for switching to Kartra

Kartra offers what Instapage does and much much more, like email automations, membership sites, just to name a few

Vendor Response

Thank you for sharing your experience with Kartra! We appreciate your positive feedback on its versatility and impact on your boutique consultancy. We understand your concern about pricing and the Calendar feature, and we'll continue working to enhance and improve our offerings. We're thrilled to have you as a happy user and advocate.

Replied January 2024

Lisa G.

Verified reviewer

E-Learning

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

Great for medium to large businesses!

Katra is a great alternative to Kajabi with all of the same bells and whistles but after gaining more email opt ins gets more expensive. At the time I was a customer, the payments for a small solo business like mine began to grow and I looked for a more stand alone platform that cost less. It's great if you want to have a business that produces at leas $500,000 or more but if you have a smaller company or one man show, find something else.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Out of all of my previous CRMs Kartra had an ease of workflow that made the most sense to me. It's drag and drop features and connections between sales landing pages, success pages and integration with emails was exactly what an online business needs.

Cons:

The templates were all very masculine and geared toward computers and tech. As a female coach and consultant in the entertainment world, I would either have to pay for outside templates that fit my business or spend extensive time updating them to fit the brand of my company.

Reasons for switching to Kartra

Because at the time it was Infusionsoft, who I was with from the start and then it became Confusionsoft and it was way too complicated for me to keep up with.

Tony M.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed November 2024

Expensive. Really bad support and buggy software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If it worked as advertised, it would probably be ok.

Cons:

If Kartra weren’t so buggy and their support weren’t so slow and unhelpful, it could potentially be a good product. However, their primary focus seems to be taking your money for a product that doesn’t work as advertised. (Avoid paying for an annual subscription!) I encountered issues with their order pages not processing correctly on a book funnel over a year ago. Despite my repeated requests, they couldn’t fix the problem and kept instructing me to clear my cache as a solution. After spending six months building the funnel and membership site, all my hard work was wasted, as I couldn’t run ads to start my business. Fast forward a year, and I tried to get the funnel working again. Unfortunately, I encountered the same issues when testing the pages. This time, Kartra admitted there was a technical fault and assured me they’d fix it—but nothing happened. In fact, the issue worsened, with the two-step order form no longer working on top of the original problem. Despite two weeks of back-and-forth, they offered no real assistance in troubleshooting the issue. When I expressed my frustration and asked for help, their response was to tell me, once again, to clear my cache, which did nothing. THEN, SHOCKINGLY, THEY DELETED ALL OF MY SUPPORT TICKETS IN THE SUPPORT PORTAL, ERASING ANY EVIDENCE OF MY COMPLAINTS AND THEIR RESPONSES. THIS IS HOW KARTRA “SUPPORTS” ITS USERS: THEY CHARGE A COSTLY ANNUAL SUBSCRIPTION FOR FAULTY SOFTWARE, FAIL TO RESOLVE TECHNICAL ISSUES, AND THEN ERASE EVIDENCE OF THEIR LACK OF SUPPORT. I would strongly recommend considering other software that works as advertised and has a support team that actually assists users. Otherwise, you’re risking your time, money, and business.

Reasons for switching to Kartra

More features of an all-in-one software...

Vendor Response

Thank you for sharing your experience, and we’re truly sorry for the frustrations you've encountered. Your feedback is invaluable as it helps us continually improve. Ensuring a smooth, reliable experience is our priority. To clarify, we haven’t erased any support tickets. We recently upgraded to a new support system to enhance service quality, and all past tickets should still be accessible. Please reach out directly, and we’ll gladly help locate any previous tickets to ensure continuity and address any outstanding issues. We genuinely want to make things right and appreciate the chance to assist further.

Replied November 2024

Patricia A.

Verified reviewer

E-Learning

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

All in one

I started without knowing anything and confused with so many offers on the market, because you can have an app to automate, another for crm, another to store your videos, another for web pages, here you have it all and without knowing anything, it is very intuitive and the tutorials get you out of problems or doubts. I liked it a lot especially not having to open several apps and do everything from here, and the price seems very fair. I started paying the basic membership and now I have a higher one because I have had results. Translated with www.DeepL.com/Translator (free version)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As the advertisement says, Kartra is a platform that has everything you need, landig page, sales letter templates, blog, webinar, etc. You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is concentrated there.

Cons:

The email marketing has areas of opportunity, it is efficient but the data import sometimes takes more time than you would like, the configuration screen is not so practical, although after a while you get used to it and it works very well.

Reasons for choosing Kartra

I did the free period with a campaign and it went very well, I saw that it was functional, that you could effectively do everything on that platform and although there were some things that I thought could be improved, I was able to eliminate my vimeo subscription, mailchimp, calendly and leadpages.

Reasons for switching to Kartra

The price was somewhat similar and kartra offered more features, it turned out to be a very good decision.

Vendor Response

Thank you for sharing your experience with Kartra! It's great to hear that you find our all-in-one platform intuitive and effective for managing your business needs. We appreciate your feedback. We truly listen to every customer as we continually make improvements. Your satisfaction is our top priority! Thank you for being a loyal customer.

Replied March 2024

Andrés J G.

Verified reviewer

E-Learning

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2021

OK software, awful support and you're locked in for life!

I was an early user of Kartra and had great expectations. They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with them. They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. Software is OK, but has several design flaws, most which have not been fixed. I love when companies where I am a client win and make profit, as this makes sure they will grow and become better. This is not the case for Kartra, and I'm so deep in now, that looking for another provider is almost impossible. I really miss the Kartra from their first year or so!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The idea behind Kartra is amazing: a one stop for all your marketing and lead generation needs. In this sense, it has many features, so you won't need to be paying many providers, just one, for most of your needs.

Cons:

Support is just awful! As an early user, I used to love their support, as I'm a proactive user with a tech background, and they were quite open to new ideas and had a very "let's see what's the issue". However, about 2 years ago, this changed. Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side". They never take responsibility, and they always win. for example, in the basic plan at $100, they offer 50 GB of "bandwidth" each month. However, every new cycle your bandwidth starts automatically starts at whatever hard drive space you're using. For example, if you have 30 GB of files, at the beginning of the month, the bandwidth meter doesn't reset to 0 GB, but to 30 GB. This makes no sense, and in fact, this is not "bandwidth". I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give condescending responses.

Reasons for choosing Kartra

It looked like a better solution, with more characteristics and better support.

Vendor Response

Thank you for sharing your experience with Kartra. We apologize for any frustrations you encountered with our support and service in the past. Since your review, we've made significant improvements, including implementing world-class 24/7 support to assist our customers every step of the way. Additionally, we've addressed issues such as limits, ensuring all users have unlimited bandwidth now. We value your feedback and would love the opportunity to show you the improvements we've made. Please feel free to reach out to our team at any time. We're confident that you'll be delighted with the improvements!

Replied March 2024

Dana R.

Verified reviewer

Online Media

2-10 employees

Used other for less than 12 months

Review source

Reviewed November 2019

So, So Good But Lacks In The User-Friendly Department

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons:

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Reasons for choosing Kartra

Kartra had more of what I was looking for at the time and what they do, they do exceptionally well.

Vendor Response

Thank you for sharing your detailed experience with Kartra. We're glad to hear that you found its all-in-one functionality beneficial and that our support group on Facebook provided value. We appreciate your feedback on the learning curve and are continuously working to improve user-friendliness and now have more comprehensive training resources. We've made significant strides in enhancing our platform since your time with us, including giving all users unlimited bandwidth. If you ever reconsider using Kartra, we'd love to welcome you back and showcase our ongoing improvements.

Replied March 2024

André V.

Verified reviewer

E-Learning

2-10 employees

Used daily for less than 2 years

Review source

Reviewed May 2019

Automations, Great Templates and Features

Kartra is in the game for professionals. Is robust, with massive pro features and constant contact with users developimg new features as we need it and go forward.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extremely easy to setup your entirely business and starting list and nurture your leads. Great graphics and video trainnings. Support always responsive. The email sequence builder is a plus

Cons:

The integration in between Kartra and Webinarjam is a crap, this is the only bad point and strange as these two groups are brothers.

Reasons for choosing Kartra

Better price and agregated of professional features.

Vendor Response

Thank you for your feedback! We're excited to share that since your review, we've integrated WebinarJam directly into Kartra, making it a seamless core feature. Now, there's no need to add on a separate webinar feature. We hope you enjoy this enhanced experience and continue to find value in Kartra's offerings.

Replied March 2024

Yassine A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed June 2021

The perfect tool to launch an MVP in few hours

I use kartra to quickly launch an MVP for a business idea or a landing page to collect leads, the premade templates make the website creation super easy and fast without compromising the end result. I also use the kartra API to integrate the websites I have hosted on kartra with other services like google sheet and slack.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Kartra has a lot of great premade templates that can be edited by simply dragging and dropping elements to come up with the desired design that I have in mind, it can be used to create funnels also multi-page websites. Kartra integrates with a variety of payment gateways which is a must for eCommerce businesses like mine.

Cons:

There’s a bit of a learning curve at the beginning but thankfully I was able to find a lot of video tutorials about it online and I quickly got used to it.

Reasons for switching to Kartra

kartra fits my needs and it’s way cheaper than clickfunnels.

Vendor Response

Thank you for sharing your experience! We're thrilled to hear that Kartra has been instrumental in quickly launching your MVP and streamlining your website creation process. It's great to know that our premade templates and integrations have been beneficial for your eCommerce business. We appreciate your feedback and are here to support you every step of the way!

Replied March 2024

Danielle M.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed July 2019

Kartra is fast becoming BETTER than all the other all in one's

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Literally has everything in one system. Overall fairly easy to use, no weird rules to remember like other systems. Things JUST WORK! I know several small business owners who work solo using it and managing it without having to hire a big team.

Cons:

I feel that the reports could be a little better. I also dislike having to add the Facebook pixel to every single landing page I create.

Reasons for switching to Kartra

Needed something less expensive, less clunky.

Vendor Response

Thank you for your review! We've made significant improvements since your last review, including the introduction of our new Real-Time Funnel Analytics feature. We'd love for you to come back and give Kartra another try. We're confident you'll be impressed with the enhancements we've made!

Replied March 2024

Laura D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed April 2025

Up Your Sales Funnel Game with Kartra

Overall, I think Kartra is a viable tool for sales funnels and for businesses and organizations who want to offer multiple products and services to potential customers on the spot.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Kartra is the perfect tool to set up multiple-step offers when people click on initial ads and offers. Users will navigate through each page with a new offer as a way to try and "upsell" them on additional products and services.

Cons:

Kartra can be a bit intimidating for form set up and navigation features to try and find information needed for reporting and analytics, especially if you are initially unfamiliar with the platform.

Showing 1 - 10 of 167 Reviews

See All Reviews