Pinpointe 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Pinpointe is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Pinpointe

4.7

(55)

Pricing

Starting at $99.00 per month

About Pinpointe

PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns.

PinPointe allows users to create email campaigns from a library of premade templates and automates email scheduling and trigger campaigns. The solution helps users to target audience segments by combining behavioral information, demographics and other custom fields. It also features real-time analytics, which allows users to track Twitter streams and inbound marketing results.

Additionally, PinPointe helps users to add buttons that allow audiences to follow, like and share email marketing campaign elements. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications. PinPointe can be accessed via desktops and multiple mobile devices and is ReturnPath certified.

Services are offered on a pay-as-you-go pricing model and on a monthly subscription basis. Support is offered via phone and email.

Pinpointe Screenshots

Pinpointe Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Small

$99.00

flat rate, per month

No plan information available

Medium

$294.00

flat rate, per month

No plan information available

Large

$1,235.00

flat rate, per month

No plan information available

Enterprise

$490.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Pinpointe Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Pinpointe
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Campaign Management
Campaign Planning
Campaign Segmentation
Click Tracking
Contact Database
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Optimization
Multi-Campaign
Personalization
Preview Functionality
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Scheduling
Segmentation
Social Media Integration
Subscription Management
Template Management
Third-Party Integrations
Visual Analytics
Web Forms
Workflow Management

Pinpointe Integrations

SugarCRM

LinkedIn for Business

Unbounce

Adobe Commerce

Salesforce Sales Cloud

Google Analytics 360

See all 13 integrations

Pinpointe User Reviews

Overall Rating

4.7

Ratings Breakdown

75%

24%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.4

Christopher B.

Verified reviewer

Used weekly for more than 2 years

Review source

Reviewed October 2017

Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing. - The UI is easy to use and the system has a very simple interface - Statistics reporting is thorough and provides a lot of information (they are adding more with each update) - Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed. - Deliverability has been better than other systems I've tested - Great range of tools for improving send results - split testing, inbox previewing, spam checker - Has an Enterprise option (at least one of my clients specifically requested this and uses it)

Cons:

The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though. Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.

Matt P.

Verified reviewer

Publishing

11-50 employees

Used daily for less than 12 months

Review source

Reviewed June 2021

Versatile and Comprehensive

Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign.

Cons:

So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations.

Reasons for switching to Pinpointe

the cost-benefit was amazing and we didn't lose any features.

andrew c.

Food & Beverages

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2017

limited ability to send targeted emails out based on purchasing history

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

Cons:

inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel

Verified

Reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed December 2020

Outstanding customer service and tech support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry. Multiple options are available for you to reach out to them, including site chat. I've never had to wait long to receive a thorough explanation, fix, and/or walk-through from the team regarding any issues I've bumped up against.

Cons:

I would like to be able to edit the HTML regardless of which editor I am using.

Reasons for switching to Pinpointe

Emma was lacking many of the features that we wanted to implement.

Emerson S.

Verified reviewer

Publishing

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2021

Solid email delivery for B2B market

I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

-- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world. -- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc. -- Easy search of databases. -- Easy downloading of databases. -- Easy handling of graphic elements. -- Good selection of adaptable templates. -- Quick to send 1,000+ emails.

Cons:

-- It could use an intermediate tier of pricing.

Reasons for choosing Pinpointe

It seemed better for business and I could adapt it to my own database better.

Reasons for switching to Pinpointe

Previous product wasn't as adaptable and far too pricey for larger delivery audience.

Michael M.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 12 months

Review source

Reviewed June 2022

Pinpointe was the Email Service Provider I was looking for

Just plain excellent.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use system Responsive and extremely helpful training and service. I couldn't ask for more. Has all the features I needed and then some I think the software has been developed as if I requested all it's features It's reporting system gives me the information I am looking for It gives me the ability to let my clients see all the statistics -- very, very helpful

Cons:

It wasn't totally set up to handle all my small accounts, but their team worked hard to give me the dashboard that I needed.

Reasons for choosing Pinpointe

It provided me all the tools I needed, including the dashboard.

Reasons for switching to Pinpointe

Vertical Response was not upgrading their system and was difficult to work with -- after 10 years!

Lisa F.

Verified reviewer

Media Production

Used weekly for less than 2 years

Review source

Reviewed February 2018

Pinpointe offers amazing tools that make it easy for me to send emails to my customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours. The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email. Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message. I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me. The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want.

John R.

Verified reviewer

Online Media

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Everything you need from an Email Service Provider plus great customer service

Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart.

Cons:

Their user interface is a bit dated, but I hear that may be changing soon!

Alex A.

Verified reviewer

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2017

Easy to use. Fantastic for tracking email campaigns!

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact. The ability to extract the metrics to an excel file is very helpful to upper management.

Cons:

Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset.

Mitchell W.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed May 2018

Nothing can touch Pinpointe

Went from sending out our newsletter once every 3 months, due to the complexity of iContact, to sending it every month.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing. And best in case support.

Cons:

They are updating features so fast that sometimes documentation falls behind. I'd like to see some effort put into creating a manual or series of video tutorials.

Showing 1 - 10 of 55 Reviews

See All Reviews