1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Brand Management Software

/

Smartling

Smartling 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Smartling is right for your organization?

Our Brand Management Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Smartling
Smartling
3.5
(17)

Pricing

Pricing available upon request

About Smartling

Smartling is a cloud-based translation management solution that helps businesses translate digital content into multiple languages using the artificial intelligence (AI) technology.

The centralized dashboard enables managers to gain insights into page views, translated languages, specific URL usage and more. Smartling allows organizations to interact with international audiences in multiple languages, configure workflows and generate custom reports via a unified platform.

Smartling facilitates integration with various third-party platforms such as HubSpot, Marketo, Jira, Github, Salesforce and more. Pricing is available on request and support is extended via phone, email and other online measures.

Smartling Screenshots

0
0
1
2

Smartling Pricing and Plans

Free Trial
Free Version

Enterprise

Pricing available upon request

No plan information available

    Advisor Get Price CTA Image

    Confused about pricing? We've got you covered.

    Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

    Smartling Features

    • Popular features found in Brand Management
      Approval Process Control
      Artwork Management
      Brand Tracking
      Campaign Management
      Change Management
      Collaboration Tools
      Content Management
      Customizable Branding
      Customizable Templates
      Project Management
      Workflow Management
    • More features of Smartling
      Access Controls/Permissions
      Activity Dashboard
      AI/Machine Learning
      Alerts/Notifications
      Annotations
      API
      Assignment Management
      Billing & Invoicing
      Brand Guidelines
      Commenting/Notes
      Content Delivery
      Customizable User Interface
      Customization
      Data Import/Export
      Data Security
      Document Management
      Drag & Drop
      Feedback Management
      File Management
      For No-Code Development
      For Software
      For Websites
      Historical Reporting
      Language Detection
      Localization Automation
      Machine Translation
      Memory Management
      Multi-Language
      Order Management
      Price and Cost Calculations
      Progress Tracking
      Projections
      Project Tracking
      Project Workflow
      Quality Assurance
      Quality Control
      Quotes/Estimates
      Real-Time Analytics
      Real-Time Reporting
      Reporting/Analytics
      Reporting & Statistics
      Resource Management
      Revision History
      Search/Filter
      Single Sign On
      Spell Check
      Status Tracking
      String Translation Management
      Style Check
      Tagging
      Task Management
      Terminology Management
      Text Review
      Third-Party Integrations
      Translation Analytics
      Translation Management
      Translation Memory
      Translator Database
      User Management
      Version Control
      Visual Analytics
      Website Integration

    Smartling Integrations

    Adobe Experience Manager
    Adobe Experience Manager
    Drupal
    Drupal
    HubSpot Marketing Hub
    HubSpot Marketing Hub
    Adobe Commerce
    Adobe Commerce
    GitHub
    GitHub
    Content Hub
    Content Hub

    See all 9 integrations

    Smartling User Reviews

    Overall Rating

    3.5

    Ratings Breakdown

    5

    24%

    4

    29%

    3

    29%

    2

    12%

    1

    6%

    Secondary Ratings

    Ease of Use

    3.9

    Value for money

    3.0

    Customer support

    3.6

    Functionality

    3.7

    ayse's profile

    ayse a.

    Verified reviewer

    Translation and Localization

    Self-Employed

    Used other for more than 2 years

    Review source

    Reviewed October 2020

    super

    5

    Ratings Breakdown

    5
    Ease of use
    5
    Functionality
    icon
    Pros:
    I was able to translate thanks to this software, or rather to work with a company on the other side of the world, with their instructions. It was fun. Interactive. Smooth to use.
    Cons:
    nothing to say, it was great experience of work

    Read More

    VL

    Vivien L.

    Verified reviewer

    Translation and Localization

    Self-Employed

    Used weekly for less than 2 years

    Review source

    Reviewed October 2025

    Love the ease of use

    5

    I use it a couple of times a week when working for one of my favorite translation agencies and I always get my work done super fast

    Ratings Breakdown

    5
    Ease of use
    3
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    My favorite part is the use of use is especially when it comes to inserting suggested translation, and the user in a face
    Cons:
    What I don’t like about smartling is when you scroll it’s super annoying because it is not in real time.

    Reasons for switching to Smartling

    Company decision so it was not my choice

    Read More

    RR

    Rares R.

    Verified reviewer

    Hospitality

    51-200 employees

    Used weekly for more than 2 years

    Review source

    Reviewed March 2023

    Decent but might not be what you're looking for

    3

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    2
    Customer support
    3
    Functionality
    icon
    Pros:
    The platform is easy to navigate and has a user-friendly interface. We were able to upload our content and manage translations without any issues. Smartling offers a variety of translation services, and the ones we used were machine translation and human translation. This allowed us to choose the option that best suited our needs and budget. I liked some of the features like smart match or the glossary which enabled us to have a brand identity that helped in adjusting the translated content to fit our own narrative.
    Cons:
    The machine translation offered by Smartling was not always accurate and required a lot of manual editing. This increased the time and effort required to complete the project. The pricing structure of translation services was not always transparent, and we ended up paying a very expensive bill, especially with the GDN function for our website.

    Read More

    VR

    Verified
    Reviewer

    Translation and Localization

    11-50 employees

    Used daily for more than 2 years

    Review source

    Reviewed July 2019

    A great tool for website localization (if implemented properly)

    4

    The platform has streamlined an otherwise tedious process to manage. Marketing and localization projects can be tough to keep track of without a tool like this to track all the small moving parts. Seeing the translation in layout for a website is extremely powerful.

    Ratings Breakdown

    4
    Ease of use
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Smartling makes it very easy for companies to translate their website and manage multilingual updates to their content. It requires very little maintenance after setup for the client, and is simple and straightforward on the translator's side as well.
    Cons:
    Smartling doesn't require the use of some of the features that make it so powerful, such as visual context. For one of our clients, we are translating their website, and despite our best efforts, they will not share the visual context with us. Apart from the live updates, this is one of the most powerful features of the platform, and allows the translators to provide the best possible translation. Context matters, but is sadly not required.

    Read More

    VR

    Verified
    Reviewer

    1001-5000 employees

    Used daily for more than 2 years

    Review source

    Reviewed June 2018

    I've had a great experience with Smartling and their customer service.

    4

    Ratings Breakdown

    4
    Ease of use
    3
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    I like that we're able to upload all of our content with ease and pull the strings we need to authorize for translation. Overall ease of use.
    Cons:
    We wish it was less expensive. The price is pretty hefty and I know we'd prefer if it wasn't so high.

    Read More

    VR

    Verified
    Reviewer

    Translation and Localization

    2-10 employees

    Used other for less than 6 months

    Review source

    Reviewed July 2021

    "Enterprise" sales staff

    2

    We were asked by a client to use Smartling for translations. We had heard great things (great marketing!) about Smartling from Smartling but never from any actual translators. Ultimately, Smartling is a large company with a sales staff as large as their engineering staff and they are really good at selling. But the translation software is really hard to use and many of our translators refused to use it after just 2 projects. That says a lot! We were able to convince our client to ditch Smartling and we've never agreed to use it again for any client.

    Ratings Breakdown

    1
    Ease of use
    1
    Value for money
    4
    Customer support
    3
    Functionality
    icon
    Pros:
    Smartling has some great integration features for mobile app developers for very large organizations, but its cost-prohibitive and definitely not a "value".
    Cons:
    The translation editor is worst-in-class. Literally every other translation editor I have used (and I have used a lot of them) works more quickly, more efficiently, and with a simpler user interface than Smartling's. It requires sales/customer service people just to set up and the limitations show that they don't really care about the translation part. They only care about integrating with the apps and selling monthly software contracts.

    Reasons for choosing Smartling

    We didn't choose it, or customer did, and regretted it.

    Read More

    Frantisek's profile

    Frantisek V.

    Verified reviewer

    Translation and Localization

    Self-Employed

    Used weekly for more than 2 years

    Review source

    Reviewed December 2018

    Average CAT tool with many issues

    3

    Smartling is an average CAT tool. It does what it needs to do, but it does not have enough advanced features. You (as a translator) are not in control of the files nor TMs, but that is OK. My biggest concern is that it is very slow in comparison to other (mainly non-cloud) tools. I know that this is the price you pay for being always online, but we don’t want/need to be always online. My internet connection is good and still it lags sometimes. Working with TM is also not very user friendly, searching in TM is slow and search algorithm is not perfect. This CAT tool has a potential, but it needs to employ more features, allow the users to work offline, and give them better control of the files and TMs (not only to admins - who are often clients). If you are looking for something easy, you might give it a try.

    Ratings Breakdown

    3
    Ease of use
    4
    Value for money
    3
    Functionality
    icon
    Pros:
    Smartling is quite easy to use, not very difficult to master.
    Cons:
    Very few advanced features, too slow to my liking...

    Read More

    VR

    Verified
    Reviewer

    Computer Software

    501-1000 employees

    Used daily for more than 2 years

    Review source

    Reviewed May 2021

    Poor translation quality

    1

    Ratings Breakdown

    4
    Ease of use
    1
    Value for money
    1
    Customer support
    3
    Functionality
    icon
    Pros:
    This software is relatively easy to use and don't require much training to get used to it.
    Cons:
    Their translation quality is actually really poor. Companies often make a mistake by thinking this is a localization tool but that's not the case. This tool is purely meant to translate your content and sometimes it's a purely literal translation from word a-to-z.

    Read More

    MV

    Marieken V.

    Verified reviewer

    Translation and Localization

    Self-Employed

    Used daily for more than 2 years

    Review source

    Reviewed July 2022

    My favourite translation platform

    5

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    It's easy to use, it offers room for contact and questions, has a great AI and good quality translation matches
    Cons:
    I like every feature of this platform that I use daily

    Read More

    Alice's profile

    Alice Z.

    Verified reviewer

    Writing and Editing

    Self-Employed

    Used monthly for less than 12 months

    Review source

    Reviewed August 2022

    Good product but too much complicated to use

    3

    I had some problems using the software and it took a long time to learn all the basics I needed to carry out my job. I'd prefere it to be more intuitive.

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The product compares to other CAT-tools and offers the possibility to see original language and goal language one next to the other. Keyborad shortcuts available
    Cons:
    Too many features and less intuitive than other products.

    Reasons for switching to Smartling

    Different company

    Read More

    Showing 1 - 10 of 17 Reviews

    Other Top Recommended Brand Management Software

    monday.com
    monday.com

    4.6 (5691)

    Recently recommended 9 times

    Wrike
    Wrike

    4.4 (2872)

    Recently recommended 9 times

    IMPGO
    IMPGO

    4.2 (5)

    Recently recommended 3 times

    Zoho Social
    Zoho Social

    4.7 (3382)

    Recently recommended 0 times

    Advisor Get Price CTA Image

    Stuck Between Options?

    Our experts can help you compare Smartling with other top options, so you can find the best fit for your needs.

    See what companies are saying about Software Advice