MoEngage 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

MoEngage

4.3

(58)

Pricing

Pricing available upon request

About MoEngage

MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and hospitality, and OTT.

Marketers and product owners can use MoEngage to provide a personalized experience throughout the customer lifecycle: Onboarding, Engagement, Retention, and Reactivation (of abandoned users).

In a typical marketing organization, the martech stack consists of different tools for analytics, email marketing automation, mobile marketing automation, and website personalization. MoEngage brings all of these to one platform to make data-driven customer engagement easier than ever. It also ensures that your customers have a consistent experience across channels.

The analytics module gives you insights into Behavioral Trends, Conversion Funnels, and Retention Cohorts.

The engagement module provides capabilities such as a Unified Customer Profile, Segmentation, Multichannel Campaigns, User Journey Mapping, Personalized Product and Content Recommendations, and User Management.

MoEngage offers a seamless integration between analytic...

MoEngage Screenshots

MoEngage Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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MoEngage Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of MoEngage
Access Controls/Permissions
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
App Notifications
Authentication
Autoresponders
Behavior Tracking
Campaign Management
Campaign Segmentation
Campaign Tracking
Churn Management
Cohort Analysis
Communication Management
Contact Management
Content Creation
Contextual Targeting
Conversion Tracking
CRM
Customer Engagement
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Segmentation
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Drag & Drop
Dynamic Content
Email Marketing
Engagement Tracking
Event Triggered Actions
For Marketers
Funnel Analysis
Gamification
Geotargeting
In-App Events Tracking
KPI Monitoring
Marketing Automation
Messaging
Mobile Access
Mobile Alerts
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Notification Editor
Notification Scheduling
Performance Metrics
Personalization
Predictive Analytics
Process/Workflow Automation
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Revenue Tracking
Single Sign On
SMS Marketing
SMS Notifications
Social Media Integration
Subscriber Management
Surveys & Feedback
Template Management
Third-Party Integrations
Trend Analysis
Uninstall Tracking
Visual Analytics
Visual Workflow Management
Web Notifications
Website Visitor Tracking
Workflow Management

MoEngage Integrations

AppsFlyer

Tealium Customer Data Hub

Infobip

Segment

Amplitude

Talon.One

See all 9 integrations

MoEngage User Reviews

Overall Rating

4.3

Ratings Breakdown

34%

62%

Secondary Ratings

Ease of Use

4.3

Value for money

4.4

Customer support

4.6

Functionality

4.3

Anirban S.

Verified reviewer

Education Management

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed December 2023

Great platform for Integrated Marketing Communications management

While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

Cons:

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

Prashant S.

Verified reviewer

Internet

501-1000 employees

Used daily for less than 2 years

Reviewed January 2020

CRM 360 - One Platform Complete CRM Solution

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons:

Limited Templates. Static Content Elements (can't customize).

Reasons for choosing MoEngage

A complete solution in one package and cost effectiveness.

Deepa K.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed September 2022

MoEngage a platform for Customer engagement and retention

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

Cons:

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Amanda A.

Verified reviewer

Entertainment

51-200 employees

Used daily for less than 2 years

Review source

Reviewed June 2023

Best automation tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

Cons:

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Reasons for choosing MoEngage

Besides being a very complete tool, MoEngage has a great team behind it, which made me find the product trustworthy

Ahsan A.

Verified reviewer

Online Media

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed February 2020

Great product that has the best in class features and services

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons:

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Reasons for choosing MoEngage

The right mix of pricing, features, quality of customer support and service delivery is what sets MoEngage apart from others.

Reasons for switching to MoEngage

The previous vendor was not able to deliver on the features and functionality they had promised us to deliver.

Nitya K.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2022

Extraordinary Customer engagement platform acceptable CRM tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

Cons:

The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user.

Amey S.

Verified reviewer

Entertainment

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed November 2018

Business treat!

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons:

1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)

Aakash G.

Verified reviewer

Automotive

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed July 2022

Best Marketing automation software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Push Notifs delivery rate - Push notifs on xiaomi & chinese devices - Sherpa & Best time to send

Cons:

No such issues as of now, product has all the required features

SAURABH P.

Verified reviewer

E-Learning

51-200 employees

Used daily for less than 2 years

Reviewed November 2018

Best tool for Marketing Automation

The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Cons:

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Gaurav M.

Verified reviewer

Retail

51-200 employees

Used daily for less than 12 months

Reviewed December 2018

super powerful, super simple

Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically.

Cons:

None noticed yet. Tough to find a flaw so far.

Showing 1 - 10 of 58 Reviews

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