MoEngage 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

MoEngage

4.3

(58)

Pricing

Pricing available upon request

About MoEngage

MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and hospitality, and OTT.

Marketers and product owners can use MoEngage to provide a personalized experience throughout the customer lifecycle: Onboarding, Engagement, Retention, and Reactivation (of abandoned users).

In a typical marketing organization, the martech stack consists of different tools for analytics, email marketing automation, mobile marketing automation, and website personalization. MoEngage brings all of these to one platform to make data-driven customer engagement easier than ever. It also ensures that your customers have a consistent experience across channels.

The analytics module gives you insights into Behavioral Trends, Conversion Funnels, and Retention Cohorts.

The engagement module provides capabilities such as a Unified Customer Profile, Segmentation, Multichannel Campaigns, User Journey Mapping, Personalized Product and Content Recommendations, and User Management.

MoEngage offers a seamless integration between analytic...

MoEngage Screenshots

MoEngage Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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MoEngage Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of MoEngage
Access Controls/Permissions
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
App Notifications
Authentication
Autoresponders
Behavior Tracking
Campaign Management
Campaign Segmentation
Campaign Tracking
Churn Management
Cohort Analysis
Communication Management
Contact Management
Content Creation
Contextual Targeting
Conversion Tracking
CRM
Customer Engagement
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Segmentation
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Drag & Drop
Dynamic Content
Email Marketing
Engagement Tracking
Event Triggered Actions
For Marketers
Funnel Analysis
Gamification
Geotargeting
In-App Events Tracking
KPI Monitoring
Marketing Automation
Messaging
Mobile Access
Mobile Alerts
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Notification Editor
Notification Scheduling
Performance Metrics
Personalization
Predictive Analytics
Process/Workflow Automation
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Revenue Tracking
Single Sign On
SMS Marketing
SMS Notifications
Social Media Integration
Subscriber Management
Surveys & Feedback
Template Management
Third-Party Integrations
Trend Analysis
Uninstall Tracking
Visual Analytics
Visual Workflow Management
Web Notifications
Website Visitor Tracking
Workflow Management

MoEngage Integrations

AppsFlyer

Tealium Customer Data Hub

Infobip

Segment

Amplitude

Talon.One

See all 9 integrations

MoEngage User Reviews

Overall Rating

4.3

Ratings Breakdown

34%

62%

Secondary Ratings

Ease of Use

4.3

Value for money

4.4

Customer support

4.6

Functionality

4.3

Akhil K.

Verified reviewer

Retail

5001-10000 employees

Used daily for less than 12 months

Reviewed February 2020

MoEngage for Marketing communication

Very Happy with the tool and service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels

Cons:

We felt MoEngage is priced little high compared to others in the market

Reasons for switching to MoEngage

Bad service and difficulty in using the tool

Verified

Reviewer

E-Learning

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed September 2023

One of the best Marketing Automation Tool

Overall, my experience has been better with MoEngage when compared to other tools. The UX was one of the best. So, if you have the budget for it - go ahead with it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options.

Cons:

The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

Reasons for choosing MoEngage

Reviews were better for MoEngage

Akash D.

Verified reviewer

Internet

501-1000 employees

Used weekly for less than 12 months

Reviewed January 2020

My thoughts on MoEngage

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customizations available in all channels.

Cons:

1. High campaign setup time 2. Testing does not work as intended 3. Flows setup

Reasons for switching to MoEngage

Higher cost for similar features.

Verified

Reviewer

Financial Services

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed September 2022

Mediocre tool. Good for basic marketing automation funcations, but still lacks advanced features

The experience is good for basic level marketing automation and day to day user engagement communications, but disappointing when you want to run advance level campaigns like product recommendations, hyper personalization based on past user activities, etc. and more creative layouts for communications.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required.

Cons:

The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth.

Reasons for choosing MoEngage

Pricing and quick support from the team.

Verified

Reviewer

Education Management

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

App Marketing Friendly Marketing Automation Tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use.

Cons:

At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.

Stuart D.

Verified reviewer

Hospitality

10000+ employees

Used daily for less than 12 months

Reviewed November 2018

Thought leaders for cross-channel engagement

We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons:

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

shravani k.

Verified reviewer

Logistics and Supply Chain

1001-5000 employees

Used daily for less than 2 years

Reviewed February 2020

Feature rich

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

Cons:

I think the reporting is something they have to improve

Sourabh K.

Verified reviewer

Internet

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed December 2019

Good tool to enagage users

Its been good experience using moengage, especially with the journey's which improved engagement significantly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Like the ease of access , customization,journeys.

Cons:

APIs could have been bit more diverse and self explanatory

Himanshu G.

Verified reviewer

Logistics and Supply Chain

1001-5000 employees

Used daily for less than 12 months

Reviewed February 2020

Useful but could be better

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Push notifications and analytics is good

Cons:

Delivery rate is low. Issues not fixed fast enough

Prashant M.

Verified reviewer

Internet

1001-5000 employees

Used weekly for less than 2 years

Reviewed November 2018

Great User Engagement Platform

Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost. Few minor bugs and issues happen, but team acknowledge it and try to fix it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the simplicity and people at Moengage, who do extra effort to help their customer to run a good campaign.

Cons:

There are few features missing which are needed like web engagement, analytics and optimisation, which though we have been promised to be shipped soon.

Showing 1 - 10 of 58 Reviews

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