Oracle Marketing 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Popular Comparisons
Pricing and Plans
Features
User Reviews

Overview

Oracle Marketing

4.1

(51)

Pricing

Starting at $2,000.00 per month

About Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view.

This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Wondering if Oracle Marketing is right for your organization?

Our Marketing Automation Software selection experts can help you in 15 minutes or less.

Oracle Marketing User Interface

Popular Oracle Marketing Alternatives

Main Product

Oracle Marketing

4.1

(51)

Ratings Breakdown

3.66Ease of use
3.26Value for money
3.93Customer support
4.10Functionality

Pricing

Starting at $2000.00 per month

Get Price

Alternative Product

Instagram

4.7

(5140)

Ratings Breakdown

4.69Ease of use
4.60Value for money
4.07Customer support
4.57Functionality

Pricing

Available upon request

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Alternative Product

Wix

4.4

(10587)

Ratings Breakdown

4.46Ease of use
4.31Value for money
4.22Customer support
4.26Functionality

Pricing

Starting at $17.00 per month

Get Price

Alternative Product

Google Ads

4.4

(1006)

Ratings Breakdown

4.05Ease of use
4.25Value for money
3.87Customer support
4.43Functionality

Pricing

Available upon request

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Alternative Product

Publer

4.8

(892)

Ratings Breakdown

4.79Ease of use
4.67Value for money
4.73Customer support
4.63Functionality

Pricing

Starting at $5.00 per month

Get Price

Alternative Product

Brevo

4.6

(3403)

Ratings Breakdown

4.57Ease of use
4.49Value for money
4.52Customer support
4.49Functionality

Pricing

Starting at $9.00 per month

Get Price

Oracle Marketing Pricing and Plans

Starting price: $2,000.00 per month

Free Trial

Free Version

Basic

$2,000.00

per feature, per month

No plan information available

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Oracle Marketing Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of Oracle Marketing
Campaign Management
Dynamic Content
Email Marketing
Lead Qualification
Marketing Automation
Marketing Calendar
Personalization
Website Visitor Tracking

Oracle Marketing User Reviews

Overall Rating

4.1

Ratings Breakdown

41%

16%

Secondary Ratings

Ease of Use

3.7

Value for money

3.3

Customer support

3.9

Functionality

4.1

Shriya C.

Verified reviewer

51-200 employees

Used monthly for less than 6 months

Review source

Reviewed February 2018

Great software for sales and marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution.Extensive integrations with 3rd party apps for data enrichment.

Cons:

Its just little expensive when compared to others in the market.

Verified

Reviewer

Computer Software

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed March 2018

Great for complex and unique campaigns and programs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages.

Cons:

The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches.

Verified

Reviewer

Computer Software

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed November 2022

Oracle marketing is solid new cloud

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Oracle is building a new, powerful cloud. I recommend it.

Cons:

The Ui could be simpler. The products could be more integrated.

Olivia T.

Verified reviewer

Computer Software

201-500 employees

Used daily for more than 2 years

Review source

Reviewed June 2017

Great marketing automation software once you figure out its quirks

Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons:

A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

John D.

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed November 2018

My Favorite Marketing Automation Platform

I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well.

Cons:

Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while.

Verified

Reviewer

Computer Software

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed August 2019

Expensive and Complex, if you're into that kinda thing

Very good. I like it because I'm very tecchy. Other might find it confusing and difficult to learn.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don't have to be mapped to lead fields.

Cons:

In regard to Eloqua... It's expensive and for anyone who isn't trained in it it's complex. Not super approachable. The email and landing page builders could use some major work.

valerian l.

Verified reviewer

Telecommunications

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed August 2021

Marketing process gets pleasant

Overall Oracle CX marketing is good software, that provides me many features. It helps me to create a complete view of my customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

what i like most is that Oracle CX Marketing helps me build strong relationships with customers. i can request a demo version before final purchase, that is great advantage in my mind.

Cons:

The software isn't easy for me to use. For the first time i need to train some time.

Verified

Reviewer

Computer Software

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed April 2018

Use it to create emails and to launch email drip campaigns

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I am very easily able to set up a canvas with html emails to create email drip campaigns to send out to prospects, clients, and partners alike. Also easy to create a short form for events. It does a good job of pushing reports to our emails whenever somebody fills out the form, so we have all the contact data on hand.

Cons:

With the html emails that are created using this software, the code itself is unnecessarily complex. The CSS is inline with the HTML and it would be more clear/easier to edit if there was a CSS style sheet instead.

David G.

Mechanical or Industrial Engineering

Used daily for more than 2 years

Review source

Reviewed September 2017

Best if used by HTML developers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Not great for casual users. UI is getting better but needs work. Data can be exported easily to xml or xcel formats. Lead scoring is ok but needs more intergration with CMS to be useful.

Cons:

UI, support ...top liners has old info. Program builder is difficult. It is not intergrated into Compendium very well. Eloqua was purchased by Oracle not all of integration works.

Verified

Reviewer

Retail

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed April 2019

Email Deployment

A/B testing of what emails are more likely to be opened based on audience customization and copy/subject header customization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to upload, schedule, and customize who emails are going out to. Ability to customize link tables to receive own personal reporting/track records of the emails.

Cons:

Some customizations are hard to make after something is automatically scheduled. Design creates a process of a little bit of extra work to add linking to emails.

Showing 1 - 10 of 51 Reviews

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