Oracle Marketing 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Oracle Marketing

4.1

(51)

Pricing

Starting at $2,000.00 per month

About Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view.

This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Oracle Marketing Screenshots

Oracle Marketing Pricing and Plans

Starting price: $2,000.00 per month

Free Trial

Free Version

Basic

$2,000.00

per feature, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Oracle Marketing Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of Oracle Marketing
Campaign Management
Dynamic Content
Email Marketing
Lead Qualification
Marketing Automation
Marketing Calendar
Personalization
Website Visitor Tracking

Oracle Marketing User Reviews

Overall Rating

4.1

Ratings Breakdown

41%

16%

Secondary Ratings

Ease of Use

3.7

Value for money

3.3

Customer support

3.9

Functionality

4.1

Mark S.

Verified reviewer

Textiles

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed December 2018

Oracle Marketing Cloud

Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc..

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.

Cons:

The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me.

Kathy H.

Verified reviewer

Veterinary

10000+ employees

Used daily for less than 12 months

Review source

Reviewed February 2025

Robust bill pay program

Used daily for bill pay/expense report tracking

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of submitting expense reports for multiple users, robust reporting for bills paid

Cons:

Nothing once robust training was rolled out, can be a complicated program with many different functions

Reasons for switching to Oracle Marketing

NVA corporate made the switch, not sure of the reasoning behind it

Verified

Reviewer

Computer Software

10000+ employees

Used daily for free trial

Review source

Reviewed May 2022

Advanced but hard to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Oracle's CX suite is extremely flexible (not to mention powerful) in its capabilities and suite of tools to allow any enterprise client to execute advanced campaigns. -The interface got a lot better and easier to use - once set up, creating email campaigns is pretty easy - advanced reporting

Cons:

Oracle's CX suit is extremely robust but very complex, hard to integrate and very expensive to maintain. it will take the average team at least 3-4 months just to get the basics, so getting things up and running and doing advanced marketing campaigns in it is nothing short of a marathon (with high costs involved) however, as the backend is still old in some of the tools it's still a bit clunky even with it's relatively new interface

Verified

Reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2018

A robust marketing automation tool for streamlining digital marketing and contact management

Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system.

Cons:

The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software?

Raghu N.

Verified reviewer

Mechanical or Industrial Engineering

10000+ employees

Used daily for less than 2 years

Review source

Reviewed March 2019

Oracle Marketing Cloud: A Full fledge marketing automation solution

We use it for our marketing automation needs, mainly lead scoring and email marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Seamless integration with third party tools like Dynamics, sales force. Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot. Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content.

Cons:

Reporting feature can be improvised. Customer support can be improved.

Alister R.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed February 2018

full features marketing automation

Full of features needs more new age team to rejig the product to beat the competition. A good option for enterprises planning to use market automation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Campaign manager is great. it allows for custom workflows. Allows us to manage campaigns across multiple channels within the single system supports close to 7 channels Extensive integrations with 3rd party apps for data enrichment. Used data.com for contact syndication and maroon.ai for predictive applications layer.

Cons:

Expensive in comparison with the competition Lots of features but the support is bad and also the layout and UI looks dated. Needs an upgrade. Makes the product look unnecessarily complicated.

panashe b.

Verified reviewer

Human Resources

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2023

Review

8/10

Ratings Breakdown

Ease of use

Functionality

Pros:

web activities and budgeting and cost management are very useful and helped us make an accurate marketing budget for our department

Cons:

some features didn't work well because of our region

Chee L.

Verified reviewer

Higher Education

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed April 2019

Workhorse, but not UI friendly.

Running big and multi-step email campaigns with over 10000 contacts is what I have been using Eloqua for.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Setting up email campaigns and landing pages are quick and easy. The A/B testing on email campaigns is a nice feature and that you can set a time range and once that's up, the winning email will be sent to the rest of your contacts.

Cons:

There's a lot that Eloqua can do, but not many resources you can find to really put Eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard. The text editor provided is atrocious to use - its very glitchy. So if you're familiar with better text editors like Atom, Sublime Text or Dreamweaver - you don't get any options, nothing populates when writing tags etc.

Vivek S.

Verified reviewer

Food & Beverages

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed April 2019

Oracle Marketing Cloud Review

I use it for email marketing & SMS pushes. Overall my job gets satisfactorily done using this software. The customer service are very helpful in case i face any problem using the software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use it for email marketing, so i find it easy to make newsletter. I get the option of directly pasting my HTML code and the template is ready. If someone is not a coder then he/she has the option of making the template by drag & drop options.

Cons:

I personally find the software little complicated. There are lots of steps to be taken to get a thing done which i think is unnecessary. Also the user-interface is old.

Orangel C.

Verified reviewer

Consumer Services

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed April 2019

Automate marketing content

We have used it to plan large-scale projects that require the dissemination of information in all possible communication channels, that optimizes the use of the platform and the effective work of our team. Discipline, organization, order and a great impact on our customers is what we have achieved with the use of this great platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a support tool to automate the marketing of your company by email, works from the point of view of the seller and to meet the needs of the buyer. It integrates perfectly with social networks known to all, this will allow your management to go a little further. It is the ideal platform to carry marketing campaigns

Cons:

It is a complete tool, it has details like any platform but nothing that has not been solved with time and updates of it

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