Pendo 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Pendo

4.5

(238)

Pricing

Pricing available upon request

About Pendo

Pendo is a product management solution that helps businesses in educational technology, healthcare and financial services streamline operations related to customer retention, user onboarding, product planning and more. It enables data analysts to track specific features and overall product usage across web and mobile applications.

Pendo allows team members to create and distribute surveys and polls to generate quantitative as well as qualitative insights into customer sentiments. The product roadmap module enables staff members to visualize product strategy and create plans based on multiple criteria, including features, timeline and segment. Additionally, it lets employees capture, prioritize and manage customer feature requests, facilitating product optimization and revenue generation processes.

Pendo offers integration with several third-party solutions, such as Algolia, Figma, HubSpot, Jira, Microsoft Teams, Slack, Salesforce and Tableau. Pricing is available on request and support is extended via live chat, documentation, FAQs phone and email.

Pendo Screenshots

Pendo Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Free

$0.00

flat rate, per year

Plan includes:

Product Analytics
In App Guides
Roadmaps
Net Promoter Score (NPS)
Retroactive data analytics
Behavioral analytics
Web & mobile guides
Guide scheduling & ordering

Base

Pricing available upon request

Plan includes:

Customer Support
Product Engagement Score
Customizable reports
Custom monthly users
Cross-app journey reports
Cross-app executive dashboards
Resource center
API access

Core

Pricing available upon request

Plan includes:

Guide Experiments
Session replay
Session playback
Frustration indicators
Unlimited session capture

Pulse

Pricing available upon request

Plan includes:

Feedback insights & summaries
Automated feedback triaging
Idea validation with end users
Idea prioritization
Customer portal
Email subscription
NPS triage

Ultimate

Pricing available upon request

Plan includes:

Data sync
In-app guides (Pro Edition)

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Pendo Features

Popular features found in Customer Engagement
Communication Management
Customer History
Feedback Management
Live Chat
Multi-Channel Communication
Reporting/Analytics
More features of Pendo
A/B Testing
Access Controls/Permissions
Action Management
Activity Dashboard
Activity Tracking
Agile Methodologies
Alerts/Notifications
API
Asynchronous Learning
Audience Targeting
Behavioral Analytics
Behavior Tracking
Blended Learning
Campaign Analytics
Campaign Management
Charting
Chat/Messaging
Churn Management
Cohort Analysis
Collaboration Tools
Compliance Management
Content Creation
Content Library
Content Management
Contextual Guidance
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Experience Management
Customer Journey Mapping
Customer Portal
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Collection
Data Import/Export
Data Linking
Data Modeling
Data Quality Control
Data Security
Data Storage Management
Data Visualization
Deadline Management
Drag & Drop
Electronic Forms
Employee Management
Employee Onboarding
Employee Portal
Employee Profiles
Employee Recognition
Engagement Tracking
Event Triggered Actions
For Mobile
For Sales Teams/Organizations
For Websites
Funnel Analysis
Gamification
Gantt/Timeline View
Goal Setting/Tracking
Guest Access
Heatmaps
HR Management
Idea Management
In-App Events Tracking
In-App Training
Interactive Content
Interactive Reports
Issue Management
Issue Tracking
Knowledge Base Management
Knowledge Management
Launch Management
Learning Management
Machine Learning
Milestone Tracking
Monitoring
Multi-Channel Data Collection
Multi-Channel Marketing
Multi-Language
Multiple Data Sources
Multiple Site Management
Negative Feedback Management
NPS of Customers
NPS Survey Structure
Offboarding
Orientation Workflow Management
Pageview Tracking
Performance Metrics
Personalization
Planning Tools
Predictive Analytics
Prioritization
Product Data Management
Product Lifecycle Management
Product Roadmapping
Progress Tracking
Project Management
Project Planning
Project Templates
Prospecting Tools
Pulse Surveys
Quantitative Analysis
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Release Planning
Reminders
Reporting & Statistics
Requirements Management
Resource Management
Retention Tracking
Revenue Tracking
ROI Tracking
Role-Based Permissions
Screen Activity Recording
Search/Filter
Self-paced Learning
Self Service Portal
Self Service Tools
Sentiment Analysis
Session Recording
Single Sign On
Site Search Tracking
Software Testing Management
Status Tracking
Survey/Poll Management
Surveys & Feedback
Tagging
Task Management
Template Management
Text Analysis
Third-Party Integrations
Timeline Management
Time on Site Tracking
Training Management
Trend Analysis
Usage Tracking/Analytics
User Interaction Tracking
User Journeys
User Management
User Onboarding
User Research Analysis
Visitor Tracking
Visual Analytics
Visualization
Website Analytics
Web Traffic Reporting
Widgets
Workflow Management

Pendo Integrations

Igloo

Salesforce Sales Cloud

Gainsight CS

Zapier

Segment

Zendesk Suite

See all 30 integrations

Pendo User Reviews

Overall Rating

4.5

Ratings Breakdown

60%

36%

Secondary Ratings

Ease of Use

4.1

Value for money

4.3

Customer support

4.5

Functionality

4.4

Arthur L.

Verified reviewer

Consumer Goods

10000+ employees

Used daily for more than 2 years

Review source

Reviewed August 2023

Powerful, highly customizable and easy-to-use software.

It enables us to understand which features are functioning and which are not, allowing us to focus product and engineering time implementation more efficiently in order to solve the issues that are most important to our consumers. It is a fantastic aid to compare our users' behavior with all guides, pages, and feature metrics at the same time; it helps us to build a report that might lead us to a conclusion that leaves users extremely clean.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

NPS overviews and item analytics on a SaaS stage make it an awfully capable stage, which can progress our client appropriation, whereas too directing item groups to superior get it and track client behavior. The Pendo group has been incredible from begin to wrap up, valuable experiences into how our clients utilize our stage, and the comes about have as of now affected our item cycles going forward.

Cons:

Some of the concerns noted are more on the application side, such as supplying better IDs and URLs instead of Pendo. Some of the guide options were not obvious in terms of where to locate them or how they effect the guide screen; however, Pendo has since updated their features to clarify/define the impact, or where they are now makes sense to me.

Emilee C.

Verified reviewer

Biotechnology

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Superior Quality Product Usage Analytics with Superior Customer Service

Pendo provides everything product teams need to not only set up and configure usage analytics but also to level up product management skillsets with their high quality, often free, courses. We have learned so much about our users and have improved our in-app experience with targeted guides and a resource center all without dev resources.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I absolutely love that it enables not just the product team but the whole business to truly understand usage of our product at a detailed level. It quantifies adoption in a way that removes all recency bias. The analytics interface is simple and powerful. The in-app guides are incredibly valuable for warnings, tool tips, onboarding walk-throughs all without wasting engineering resources to build. Customer Support and the Accounts teams are wonderful humans and provide a valuable experience even when things go wrong.

Cons:

The only draw back is that feature and page tagging can be tedious and take awhile. But I do like that I control what is tagged or not tagged and tracked. Most things do not require any code updates on my end, but some do which can be annoying for my specific industry who upgrade slowly. Lastly, the subscription cost is quite high, but the value is there. It just takes some work to prove it to leadership when the cost seems overwhelming.

Reasons for choosing Pendo

Pendo was much more "put together" and a complete product with all the security and quality requirements we needed for our highly regulated industry. We also needed to be able to manage the installation completely by the product team with minimal engineering support.

Verified

Reviewer

Internet

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed July 2019

Pendo Analytics in Marketing

Ratings Breakdown

Ease of use

Functionality

Pros:

Our Client Success team has been using Pendo daily for a few years now, but recently we have used it for client marketing purposes, as well as gaining some insights into how to market to prospects.

Cons:

There is nothing I do not like about this software.

Tara K.

Verified reviewer

Education Management

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed December 2025

Powerful Product Insights with Easy-to-Use In-App Guidance

Overall, my experience with Pendo has been very positive. From onboarding through daily use, the platform has been reliable, easy to work with, and impactful. It consistently helps our team better understand user behavior and improve the product experience, and support has been strong whenever we’ve needed it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pendo has been incredibly valuable for product analytics and informing product decisions. I especially appreciate how easy it is to create and deploy in-app guides. The guide builder is intuitive and allows us to quickly support users at the right moment without requiring engineering support, which has been a huge win for adoption and engagement.

Cons:

One limitation is within polls and surveys, specifically the lack of certain question types. For example, multi-select response options aren’t currently supported, which can make collecting more nuanced feedback challenging.

Reasons for choosing Pendo

We chose Pendo over alternatives like ChurnZero because of its strong combination of product analytics and in-app guidance. Pendo allows us to deeply understand user behavior while also acting on those insights immediately through guides and walkthroughs. The ease of implementation, intuitive UI, and ability to empower product teams to make data-informed decisions without heavy engineering support ultimately made Pendo the better fit for our needs.

Robert R.

Verified reviewer

Human Resources

201-500 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Best all in one product experience platform

Extremely positive. We have utilized a Technical Account Manager which has transformed our relationship with Pendo and considerably improved the value we get from the platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Proactive and helpful customer support, provides a central place to understand and communicate with users. Provides value to the whole organization not just Product. Pendo continue to innovate and bring out improvements across their product suite regularly.

Cons:

The UI can be complex for casual and non-technical users. CSMs often struggle to get to grips with Segments and Reports. New features often come at an increased cost.

Reasons for choosing Pendo

Ease of use and speed to insight were the main reasons.

Robert S.

Verified reviewer

Financial Services

10000+ employees

Used daily for more than 2 years

Review source

Reviewed December 2025

A 360 product suite that has use cases beyond belief

Incredible. I have learned so much from the Pendo product and team. They will go to the ends of the earth and back again, authentically, to help you succeed. The platform keeps you at the frontier and leads the world of product by example.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pendo is outstanding technology, extremely intuitive and very, very powerful. The best part of the technology is its full suite, 360 functionality for analytics, user guidance, and feedback. It has a wide range of applications not only in product, but also in customer success, training, and business ops.

Cons:

Pendo is expensive with a capital E. This is probably the one major thing. And this is a filler sentence to meet Capterra's 100 character limit for this question.

Reasons for choosing Pendo

Functionality and 360 capabilities are unmatched. Great user interface and support.

Dave K.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed December 2025

Excellent product that provides lots of useful data

Overall, I would happily recommend Pendo, it's a product person's product, and lots of time and effort have been put into making it useful to Product Managers. There is a wealth of collectable data, which at times makes it hard to decipher unless you have very clear tests you want to perform. The templates are great and make life a lot easier, especially for those just starting to use them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- The onboarding sessions were very helpful - Lots of data can be obtained - Reporting is very detailed - Simple to set up guides with pre-configured templates is really helpful - New features and experiments improve the experience regularly

Cons:

- Setting up specific features to monitor can be complicated and requires experimentation if you have no standard coding - Customisation of reporting columns can be restrictive - The sheer amount of data can be overwhelming -

Reasons for switching to Pendo

Heap did not provide a user-friendly experience

Jeff S.

Verified reviewer

E-Learning

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Pendo for Product analytics and user engagement

Solid from the start. They go out of their way to be supportive, and its been a great partnership all the way through

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pendo provides me with the information I need to better understand the behaviors of our extremely diverse user base. Its essential to my job.

Cons:

Can't think of any big cons -- like any software there's a learning curve but that said its easy to get value from Pendo starting on Day One of your implementation.

Reasons for switching to Pendo

Ease of use with respect to creating tags with the visual tagging tool.

Dhavalkumar K.

Verified reviewer

Computer Software

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Principal User Interface Engineer

I use Pendo since 2018. Overall, Pendo has helped us move from opinion-driven discussions to data-driven decisions about UX decisions. We use it to validate whether new features are actually being adopted, identify friction points, and trigger in-app messages or surveys at the right moments in a user’s journey. The combination of behavioral analytics, NPS/feedback collection, and in-app guidance in one place makes it easier for product, UX, and customer success to stay aligned. There are definitely areas where the UI and reporting could be more intuitive, but once the core setup is in place, Pendo becomes a reliable part of our product decision-making process.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pendo gives us a clear, consolidated view of how customers actually use our product—what they click, where they drop off, and which features drive the most value. The path, funnel, and cohort reports make it easy to answer questions that used to require custom analytics work. I like that non-technical teammates can create in-app guides, tooltips, and surveys without engineering support, which speeds up experimentation. The segmentation options are strong, so we can target messages by account tier, behavior, or region instead of blasting everyone. And the last one THE DARK THEMING, allowing teams to support any theme personalization without needing of code change. Overall, it feels like good value for money because it replaces several separate tools (analytics, surveys, and basic onboarding) with a single standalone platform.

Cons:

The biggest drawback is the learning curve! there are a lot of options, and it takes time to understand which reports and filters to use for different questions. Implementation and tagging can also be a bit technical, so you still need initial engineering support to get clean data. Some of the more advanced dashboards and exports feel a little rigid, and customizing reports beyond the built-in templates can be tedious. Thanks to Pendo MCP where my team would leverage the pendo metrics through any LLM's.

Drake B.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Pendo is vital to any Product role, whether entry- or executive-level

I'm a huge proponent of Pendo - we've had access to it for 8+ years and it keeps getting better and better. It has become a central tool for me as a product manager, and it is first on my list of "tools to get" when talking to other people in similar roles.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their product analytics are wonderful for identifying opportunities and discovering potential within our own product. Their platform is intuitive and is easy to naviget to find value. Their customer service is second-to-none.

Cons:

Once you understand the surface-level and initial insights, getting deeper seems to require quite a bit of effort and time. Their is SO MUCH in there that sometimes it can feel a little overwhelming (but that's also a "time" issue on our side)

Showing 1 - 10 of 238 Reviews

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