Emma by Marigold 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Emma by Marigold

4.2

(156)

Pricing

Starting at $99.00 per month

About Emma by Marigold

Emma by Marigold is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.

Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications.

Emma by Marigold Screenshots

Emma by Marigold Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Emma Lite

$99.00

per month

Plan includes:

Drag & Drop Email Editor
Dynamic Content
Email Scheduling
Email Template Gallery
Real-time Reporting
Deliverability Support
Segmentation
A/B Testing
Signup Forms
API Access

Emma Essentials

$159.00

per month

Plan includes:

Drag & Drop Email Editor
Code Your Own Emails
Dynamic Content
Email Scheduling
Landing Page Builder
Marketing Automation
Segmentation
SMS
Deliverability Support
A/B Testing

Emma for Teams

$249.00

per month

Plan includes:

Tiered Account Structure
Deliverability Support
Drag & Drop Email Editor
Code Your Own Emails
Dynamic Content
Marketing Automation
Landing Page Builder
A/B Testing
Segmentation
SMS

Emma Corporate

Pricing available upon request

No plan information available

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Emma by Marigold Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Emma by Marigold
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Archiving & Retention
Audience Targeting
Automated Responses
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Communication Management
Compliance Management
Consent Management
Contact Database
Content Management
Contextual Targeting
CRM
Customer Communication
Customer Database
Customer Data Management
Customer Engagement
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Profiles
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
GDPR Compliance
Generative AI
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
List Management
Mailing List Management
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
Messaging
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multiple User Accounts
Open Rate Tracking
Performance Metrics
Personalization
Preview Functionality
Process/Workflow Automation
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Scheduled Messaging
Scheduling
Segmentation
SMS Marketing
SMS Messaging
Spam Blocker
Subscription Management
Surveys & Feedback
Template Management
Third-Party Integrations
Unsubscribe Database
Visual Analytics
Web Forms
Workflow Management

Emma by Marigold Integrations

Raven Tools

ReviewTrackers

accesso ShoWare

Better

Zapier

Poptin

See all 54 integrations

Emma by Marigold User Reviews

Overall Rating

4.2

Ratings Breakdown

47%

35%

12%

Secondary Ratings

Ease of Use

4.2

Value for money

4.0

Customer support

4.2

Functionality

4.0

Joseph S.

Verified reviewer

Consumer Goods

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed April 2024

Easy to Use Email Marketing

Previously 4

Ratings Breakdown

Ease of use

Value for money

Previously 3

Customer support

Previously 5

Functionality

Previously 4

Pros:

Drag and Drop Editor is easy to use. DMARC setup is fairly simple. Easy setup

Cons:

More expensive than some competitors. HTML Editor is sort of glitchy

Trevor A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2023

Emma Gets It Done

If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way.

Cons:

We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma.

Reasons for switching to Emma by Marigold

We needed more from our ESP. Constant Contact just wasn't doing enough for us, and we found that Emma checked all of the boxes.

Anuoluwapo B.

Verified reviewer

Financial Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Emma by Marigold in Financial Services Campaigns

Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Lead nurturing for SaaS is what I like most about Emma by Marigold since via drip campaigns I am able to move our new customers through demo invite, feature highlights and onboarding.

Cons:

I use Emma by Marigold for our financial services campaigns on a daily basis and I find nothing to dislike.

Ben E.

Verified reviewer

Higher Education

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2020

Decent Platform, but Beware the Extra Fees

Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Cons:

There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money.

Reasons for choosing Emma by Marigold

At the time, I believe it was the confidence instilled by our day-to-day contact and the customer service experience. It provided the confidence that this was the right decision for the company.

Reasons for switching to Emma by Marigold

While I was not part of the initial decision-making to switch, I believe it was made in the name of accruing a platform in which an API could be built out so that the email management platform would speak to our personnel database, making information management easier.

Evangeline W.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2025

Email Marketing for my Small Fitness Company at Par with Emma by Marigold

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines. Creating and sending personalized marketing emails requires zero manual effort with Emma by Marigold.

Cons:

The prebuilt templates for creating campaigns in Emma by Marigold are outdated but it offers premium at additional cost.

Felicia S.

Verified reviewer

Telecommunications

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed August 2025

I give Emma by Marigold a 10/10 Overall Rating

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Traditional marketing strategies are tedious and costly. With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically.

Cons:

I have been using Emma by Marigold for a while now and I seldom experience bugs nor daunting features to customize.

Rachel N.

Verified reviewer

Luxury Goods & Jewelry

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

My Review of Emma by Marigold

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.

Cons:

Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features.

Ngozi A.

Verified reviewer

Arts and Crafts

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed October 2024

N.Akande Emma by Marigold Filled Survey

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time.

Cons:

I do not face issues on Emma by Marigold but the vendor should encompass capabilities for global enterprises.

Nkechi E.

Verified reviewer

Hospitality

201-500 employees

Used daily for more than 2 years

Review source

Reviewed October 2024

Emma by Marigold in Hotel & Hospitality Industry

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Emma by Marigold streamlines marketing strategies by replacing traditional marketing with digital campaigns such as email marketing.

Cons:

I slightly dislike that Emma by Marigold lack website builder capabilities unlike some alternatives such as CC.

Nsogbu W.

Verified reviewer

Farming

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2024

All-in-One Marketing Platform: Emma by Marigold

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever.

Cons:

I do not experience any hectic issue apart from lack of website builder tools which I eventually acquire via third party software integration.

Showing 1 - 10 of 156 Reviews

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Emma by Marigold 2026: Benefits, Features & Pricing

Overview

About Emma by Marigold

Emma by Marigold Screenshots

Emma by Marigold Pricing and Plans

Emma by Marigold Features

Emma by Marigold Integrations

Emma by Marigold User Reviews

Emma by Marigold Popular Comparisons

Other Top Recommended Email Marketing Software

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