Apollo.io 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Apollo.io

4.5

(384)

Pricing

Starting at $49.00 per month

About Apollo.io

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Apollo.io Screenshots

Apollo.io Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Free

$0.00

per user, per month

No plan information available

Basic

$49.00

per user, per month

No plan information available

Professional

$99.00

per user, per month

No plan information available

Custom

$5,000.00

per user, per year

No plan information available

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Apollo.io Features

Popular features found in Sales Engagement Platform
Business Process Automation
Calendar Management
Campaign Management
Communication Management
For Sales Teams/Organizations
Performance Management
Sales Pipeline Management
More features of Apollo.io
A/B Testing
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Audience Targeting
Auto-Dialer
Automatic Call Distribution
Automatic Transcription
Autoresponders
B2B Lead Generation
Behavioral Analytics
Business Process Control
Call List Management
Call Monitoring
Call Recording
Campaign Analytics
Campaign Personalization
Campaign Segmentation
Collaboration Tools
Competitive Analysis
Contact Database
Contact Management
Content Delivery
Content Management
Conversation Intelligence
Conversion Tracking
Correlation Analysis
CRM
Customer Database
Customer History
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Enrichment
Data Extraction
Data Import/Export
Data Integration
Data Management
Data Synchronization
Data Visualization
Deal Management
Demographic/Firmographic Data
Dynamic Modeling
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
GDPR Compliance
Goal Management
Graphical Data Presentation
Intent Data
Interaction Tracking
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
Meeting Management
Modeling & Simulation
Multi-Campaign
Multiple Data Sources
On-Demand Recording
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Predictive Analytics
Prioritization
Process/Workflow Automation
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Recommendations
Reminders
Reporting/Analytics
Reporting & Statistics
Sales Onboarding & Training
Sales Reports
Sales Trend Analysis
Search/Filter
Segmentation
Sentiment Analysis
Social Media Integration
Statistical Analysis
Target Account Identification
Task Management
Third-Party Integrations
Workflow Management

Apollo.io Integrations

HubSpot CRM

Integration rated 4.5 from 37 reviews

Gmail

Integration rated 4.9 from 25 reviews

LinkedIn for Business

Integration rated 4.8 from 25 reviews

Salesforce Sales Cloud

Integration rated 4.2 from 14 reviews

Marketo Engage

SendGrid

See all 17 integrations

Apollo.io User Reviews

Overall Rating

4.5

Ratings Breakdown

68%

23%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.2

Functionality

4.5

Peter W.

Verified reviewer

Human Resources

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2025

Good prospecting tool, all-in-one solution but lacklustre EMEA contact data

Overall, I had some success with it, but I needed better phone data.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy of use, all-in-one solution for sales prospecting.

Cons:

Contact quality data, especially mobile numbers for EMEA.

Benjamin J.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

Super easy to use data enrichment tool

Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin.

Cons:

My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM.

Reasons for switching to Apollo.io

Ease of use and better data that the competition

Verified

Reviewer

Outsourcing/ Offshoring

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2022

Great tool!

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Functionality

Pros:

I like how it gives us a lot of information we need for our contacts. Easy to use and deploy.

Cons:

Sometimes the accuracy of the information was an issue.

Lindsey S.

Verified reviewer

Insurance

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed November 2025

Solid for startups

We've used Apollo on and off for the last several years as a startup and we think it works well for what we've needed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives.

Cons:

The data isn't what it could be in terms of accuracy and reliability. It's always an issue with these platforms.

Maddy O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed November 2024

Apollo.io — the all-in-one sales tool I wish I had at Groupon and get a lot of value from now as the [sensitive content hidden] of The Blogsmith

I'm the decision maker for investing in this tool but not the main user. I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it. Together with my team, we continuously explore Apollo features and applications that make sense for our developing sales approach.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the best all-in-one sales intelligence and productivity tool I've used in over a decade executing sales functions. Apollo has an extremely straightforward user interface. The naming mechanisms for various features intuitively make sense for sales professionals, even those new to the role, which helps immensely with adoption. We periodically ask their customer support if they have resources or recommendations for metric benchmarks, approaches to personalization, and other best practices. They are always quick to share something useful. I find them to go above and beyond with value in both their product and customer experience.

Cons:

There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels. Additionally, there are certain situations when I'm trying to complete a specific action and get confused by the user interface — but it's not my overall experience.

Reasons for choosing Apollo.io

I've purchased several AppSumo lifetime deals for lead generation databases and none come anywhere close to the usefulness or accuracy/completeness I get out of our monthly subscription to Apollo.io. Hunter is another great tool from the lead generation perspective but it doesn't have enough connected features for me to consider paying for it over the one-stop shop that is Apollo.io for my sales operation. We also have played around with Clearbit from the website visitor tracking perspective. Unfortunately, and although I really love their product, there's no relevant plan for just this feature for my size of business. Apollo.io offers this functionality within our ideal plan tier — problem solved!

Alex M.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed March 2025

Apollo is good for enrichment but lacks maturity for sales engagement

We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various different options it provides eg. Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to manage.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has a strong database of Companies and Contacts to enrich your CRM.

Cons:

It's not intuitive and is hard for early users to navigate. It's also trying to be a CRM and a Sales Engagement tool. It is hard to know what to do when starting up.

Reasons for switching to Apollo.io

Zoominfo had a high cost and we were not getting value from it.

Shawn S.

Verified reviewer

Construction

201-500 employees

Used daily for less than 6 months

Review source

Reviewed October 2024

An effective and affordable platform rich in offerings for both solo and team sales alike!

I find it better than Zoominfo, I like it much better because there is a single user experience and an affordable pathway to upgrading. The bells and whistles on Apollo seem to have more integrity than Zoominfo. Zoominfo is living mostly off the legacy of being the only game in town when that is a thing of the past now with tools like Apollo.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without spending thousands. The limitations that are there are clearly and rightly so created to make you upgrade.

Cons:

That gap of what you get as a basic user and where that ends leaves a inconclusiveness to your work and outreach. I also find that the data seems around 65% accurate. They require certain connections in trade for the basic user offerings. Cleary those connections only enhance their data pool.

Reasons for switching to Apollo.io

Zoominfo lives off legacy of previous product, way too expensive, and the data is about 60% accurate. The tools are fluffed with claims but nothing to truly back with results.

Alessandro M.

Verified reviewer

Information Technology and Services

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed September 2025

The software is great, worthy signing up for the webinars!

So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. I am very impressed by the quality of the webinars and the training videos, Apollo is worth signing up just for them!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It's a CRM that enriches your searches with actual data and allows you to manage and schedule campaigns. The user interface is simple and intuitive, however the Apollo team organises regular free webinars to assist with onboarding. Setting up the client on your machine is quick and painless. I don't have a paid version, so I cannot discuss value for money, but even the free version with its (few) limitations is extremely useful.

Cons:

Nothing specific. Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition.

Verified

Reviewer

Events Services

2-10 employees

Used daily for less than 6 months

Review source

Reviewed August 2025

POOR AFTER SALES SERVICE

after sales serives is extremely poor. agents are just passing the query over to another agent over and oaver

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

good program bad backend service as they can not fix a problem. the technicaicans have no idea on how to fix a DKIM record that is faulty from their end

Cons:

agents can not fix a technical problem. we have been passed from agent to agent and they are requesting the same thing over and over from our end after wehave fixed out records

ryan p.

Verified reviewer

Design

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed October 2025

Powerful and timely data

I’m happy with it overall, I’ve been using it for a couple months now and rarely get bounced emails , so the data you scrape is pretty verifiable and legitimate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s very robust in terms of the different ways to search for people and or companies. It saves time by allowing you to add people to custom lists to export in a format you want such as CSV file.

Cons:

The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list. Be careful of that FYI.

Showing 1 - 10 of 384 Reviews

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