Apollo.io 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Apollo.io

4.5

(383)

Pricing

Starting at $49.00 per month

About Apollo.io

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Apollo.io Screenshots

Apollo.io Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Free

$0.00

per user, per month

No plan information available

Basic

$49.00

per user, per month

No plan information available

Professional

$99.00

per user, per month

No plan information available

Custom

$5,000.00

per user, per year

No plan information available

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Apollo.io Features

Popular features found in Sales Engagement Platform
Business Process Automation
Calendar Management
Campaign Management
Communication Management
For Sales Teams/Organizations
Performance Management
Sales Pipeline Management
More features of Apollo.io
A/B Testing
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Audience Targeting
Auto-Dialer
Automatic Call Distribution
Automatic Transcription
Autoresponders
B2B Lead Generation
Behavioral Analytics
Business Process Control
Call List Management
Call Monitoring
Call Recording
Campaign Analytics
Campaign Personalization
Campaign Segmentation
Collaboration Tools
Competitive Analysis
Contact Database
Contact Management
Content Delivery
Content Management
Conversation Intelligence
Conversion Tracking
Correlation Analysis
CRM
Customer Database
Customer History
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Enrichment
Data Extraction
Data Import/Export
Data Integration
Data Management
Data Synchronization
Data Visualization
Deal Management
Demographic/Firmographic Data
Dynamic Modeling
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
GDPR Compliance
Goal Management
Graphical Data Presentation
Intent Data
Interaction Tracking
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
Meeting Management
Modeling & Simulation
Multi-Campaign
Multiple Data Sources
On-Demand Recording
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Predictive Analytics
Prioritization
Process/Workflow Automation
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Recommendations
Reminders
Reporting/Analytics
Reporting & Statistics
Sales Onboarding & Training
Sales Reports
Sales Trend Analysis
Search/Filter
Segmentation
Sentiment Analysis
Social Media Integration
Statistical Analysis
Target Account Identification
Task Management
Third-Party Integrations
Workflow Management

Apollo.io Integrations

HubSpot CRM

Integration rated 4.5 from 37 reviews

Gmail

Integration rated 4.9 from 25 reviews

LinkedIn for Business

Integration rated 4.8 from 25 reviews

Salesforce Sales Cloud

Integration rated 4.2 from 14 reviews

Marketo Engage

SendGrid

See all 17 integrations

Apollo.io User Reviews

Overall Rating

4.5

Ratings Breakdown

68%

23%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.2

Functionality

4.5

Eric N.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed December 2025

Great product for contact data.

Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free.

Cons:

The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency.

Reasons for switching to Apollo.io

Apollo seemed better overall with more data and better features.

Shane S.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed June 2025

Power Platform With Excellent Community

Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows.

Cons:

The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome.

Reasons for switching to Apollo.io

Apollo.io offers contact identification with it's native contacts database. I was paying for a separate third-party contacts platform that was integrated into Insightly. I was able to replace both with Apollo.io.

Verified

Reviewer

Outsourcing/ Offshoring

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2022

Great tool!

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Functionality

Pros:

I like how it gives us a lot of information we need for our contacts. Easy to use and deploy.

Cons:

Sometimes the accuracy of the information was an issue.

Dylan M.

Verified reviewer

Human Resources

2-10 employees

Used daily for less than 2 years

Review source

Reviewed September 2025

Solid tool for Business Development.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM.

Cons:

Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited.

Reasons for switching to Apollo.io

For the use case, Zoom was far more extensive in comparison.

Benjamin J.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

Super easy to use data enrichment tool

Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin.

Cons:

My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM.

Reasons for switching to Apollo.io

Ease of use and better data that the competition

Verified

Reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Good for a short time but always verify the data

My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it.

Cons:

The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually.

Reasons for switching to Apollo.io

There were multiple factors like pricing, ease of use and the Chrome extension.

Randy b.

Verified reviewer

Staffing and Recruiting

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2025

Disappointing Phone Data & Poor Customer Service

I had high expectations for Apollo.io, but it has been disappointing. The phone data is unreliable, and without accurate contact information, the platform loses much of its value. On top of that, customer service is non-existent, making it difficult to resolve issues. While the pricing is reasonable, you ultimately don’t get what you pay for. I wouldn’t recommend it for those who need quality phone numbers for outreach.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The pricing is reasonable compared to other platforms.

Cons:

The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google. Customer service is also terrible—completely unresponsive, and I’ve been waiting over a week for a simple answer.

Reasons for choosing Apollo.io

pricing and intent data info was decent.

Reasons for switching to Apollo.io

better features and intent data was inportant

Suvankar R.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed September 2025

Reliable database tool

I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Accuracy of the available database with complete details from email ID, phone number, geography, and designation.

Cons:

Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo.

Reasons for switching to Apollo.io

ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly.

Sarp O.

Verified reviewer

Biotechnology

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed January 2025

A Sales Machine that Makes Life Easier

Simply great! It helps me automate a lot of the manual and repetitive tasks like sending, emails, LinkedIn messages and more. Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A huge range of functionalities and everything you need for sales operation in one platform.

Cons:

The user interface is great but there is room for improvement to make navigation easier.

Reasons for choosing Apollo.io

Ease of use, more functionalities, useful features, better pricing options and bang for your bucks