Convertful 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Convertful

4.8

(88)

Pricing

Starting at $29.00 per month

About Convertful

Convertful is an on-site conversion tool designed to help marketers create and deliver personalized offers based on a visitor's segment and stage in their journey. It offers a variety of tools, including a form editor, responsive templates, advanced targeting, lead recovery, email marketing integration, and A/B split testing. Convertful simplifies the process in three steps: users start by choosing from over 50 pre-built templates and customizing them with a drag-and-drop editor, then define the audience and timing for each offer, and finally track conversions in real-time through detailed analytics.

With Convertful, users can create a wide range of modern forms, such as exit-intent pop-ups, floating bars, embedded widgets, slide-ins, fullscreen welcome mats, yes/no forms, and survey widgets. These forms help marketers grow email lists, promote webinars, increase social media followers, offer discounts, qualify leads, show sales deadlines, and broadcast notifications. The platform is compatible with all major CMS and E-Commerce platforms, including WordPress, Shopify, Magento, and Drupal, and integrates with leading email marketing services like Mailchimp, Klaviyo, ActiveCampaign,...

Convertful Screenshots

Convertful Pricing and Plans

Starting price: $9.00

Free Trial

Free Version

Solo

$9.00

Plan includes:

All Widgets and Elements
Branded
1 Site

Starter

$29.00

per month

Plan includes:

A/B Testing
Multi-Step
Two-Way CRM Sync
All Widgets and Elements
Webhooks Included
AI Features
No Branding
1 Site

Growth

$69.00

per month

Plan includes:

5 Sites
5 Sub-Accounts
Lifecycle Stage Mapping [Soon]
Webhooks Included
All Widgets and Elements
Two-Way CRM Sync
Multi-Step
A/B Testing
AI Features
No Branding

Enterprise

$179.00

per month

Plan includes:

Lifecycle Stage Mapping [Soon]
Webhooks Included
All Widgets and Elements
Two-Way CRM Sync
Multi-Step
A/B Testing
AI Features
No Branding
10 Sites
10 Sub-Accounts

Agency

$179.00

per month

Plan includes:

Webhooks Included
White Label
Up to 75 Sites
Unlimited Sub-Accounts
AI Features
All Widgets and Elements
Two-Way CRM Sync
Multi-Step
A/B Testing
No Branding

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Convertful Features

Popular features found in Lead Capture
Campaign Management
Contact Management
CRM
Data Extraction
Data Import/Export
Email Marketing
Lead Nurturing
Lead Segmentation
Online Forms
Pipeline Management
More features of Convertful
A/B Testing
Alerts/Notifications
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Dashboard
Drag & Drop
Email Management
Forms Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Qualification
Multi-Channel Marketing
Prospecting Tools
Visitor Tracking
Web Forms

Convertful Integrations

Customer.io

ActiveCampaign

Drift

Keap

ActiveTrail

HubSpot CRM

See all 28 integrations

Convertful User Reviews

Overall Rating

4.8

Ratings Breakdown

91%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

4.8

Functionality

4.8

jason e.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 12 months

Review source

Reviewed April 2022

convertful review

Good form builder for lead building.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Convertful has a ton of beautiful pre-made templates for building effective email capture forms. I have tried tens of other similar tools in the past and though they did well, convertful has very nice and clean templates which are also easily customizable with ideal form placement options. the pop-up optin is my favorite which kind of gives a professional look to my web pages, increasing visitor engagement rates without showcasing any funny behaviors. Converful has paid options suitable for bloggers and agencies with all of them being inexpensive and affordable, plus you get to access all the powerful features it offers like social optins, content locking, mobile-friendly widgets, and more. They even offer a 14-days trial possibility. You get to see all form data for reporting & analytics within your UI with useful ones like demographics, IP addresses, impressions, and more. It easily integrates with WordPress(usually requires you to just install the convertful plugin and connect it to your convertful account).

Cons:

No option to send emails except the fact that I should integrate it with Mailchimp which sometimes makes the process time-consuming and a bit stressful too( I am a lazy person). It would be fantastic if all of these would be done from a single IU. However, integration with Mailchimp is not that complicated.

Nikhil C.

Verified reviewer

Information Services

2-10 employees

Used weekly for less than 12 months

Reviewed April 2025

Easy-to-Use Tool for Growing Email Subscribers, but Limited Free Plan

Overall, my experience with Convertful has been positive. It’s an easy-to-use tool that helps me grow my email list without the need for complicated setups. Even though the free plan is limited, it’s a great tool for small websites. I’ve seen noticeable growth in my email subscribers since using it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like how easy it is to create customized pop-ups and forms for collecting email subscribers. The user interface is intuitive, and I don’t need to know coding to make it work. It integrates seamlessly with my existing email tools, which has saved me a lot of time.

Cons:

The free plan limits you to just 300 page views per month, which can be restrictive if you're getting more traffic. It would be nice if the free plan had a slightly higher page view limit for smaller websites.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used other for less than 6 months

Review source

Reviewed January 2020

Too many errors and not even the dev team could fix it.

A big waste of time. I spent the last week working on this with my staff, Cloudways support as well as Convertful support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked the lifetime pricing they offered after Convertful failed and was bought by another company. I also liked that the support team gave me a full refund after not being able to provide anything they stated they could.

Cons:

Nothing worked. The Wordpress plugin wouldn't connect. My managed hosting couldn't fix it. Not even the dev team at Convertful could fix it. There is nothing complicated about my site (Wordpress, Cloudways, less than 10-15 pages and posts). No solution. They told me to use the script to connect, which I did (but you lose key features by not utilizing the Wordpress plugin). After confirming the connection, I tested a few popups - none of them worked on my site. Again, no solution. The Wordpress plugin worked on my other site so I decided to give it a test. Convertful has direct integration with Platformly (the company that bought Convertful when it went under). None of my contacts would show up in my Platformly. The support team completely ignored my questions about this issue - which is when I decided to just give up and request a refund.

Reasons for choosing Convertful

I wanted to give my support for Convertful when I heard it went under and Platformly bought them out. I like Platformly and I have high hopes for that project. Unfortunately, this was the wrong decision. I am moving to Convertbox.

Jose S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Reviewed August 2021

A Must Have Software For Agency Owners

I believe Convertful is a software every business owner or marketer should have in their arsenal, especially those in e-commerce. It has helped us profitably grow our clients' email lists, their Facebook groups and create a loyal and engaged consumer base.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Convertful has played a vital role in growing our agency clients' email lists and Facebook groups by tens of thousands and is largely responsible for the massive growth our clients experience quarter after quarter.

Cons:

At this time I have no complaints about Convertful.

Sarah C.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed September 2020

Convertful has made all the difference to my landing pages and waitlists

Convertful is one of those tools you're infinitely grateful you invested in. I've got peace of mind that once I've set it up I can trust that it will safely collect leads without any further effort. It looks great and works brilliantly. The team are friendly and quick to help should you need it and everything is to a very high standard.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy it is to set up Convertful, to embed the code on my respective sites and to connect with my autoresponder. The email and social optin forms are of a really high standard and everything is easy to customise. I use Convertful for my website and course platform and it's made all the difference when creating landing pages and waitlists.

Cons:

There really isn't anything I dislike about using this software. It's intuitive to use, easy to set up and customise, the forms/widgets are easy to duplicate and change and embedding them on your site isn't complicated at all.

Paweł W.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Reviewed August 2019

Great tool with bad user experience

For months it was the best solution we used

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

there are a lot of options to customize widgets, popups connect them to different solutions and all is working as you wish

Cons:

Weirdest pricing I ever see - company want to charge based on page visits - not visits who seen any of widget, just all visits. For example, we have around 250k visits per month but we display widgets only to 10-15k users but we have to pay for 250k even if they are excluded to see banners.

Reasons for choosing Convertful

more types of overlays and more options to adjust it to our needs

Reasons for switching to Convertful

Convertfull offered more types of overlays

Virginia G.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 12 months

Reviewed November 2018

Awesome does not do this amazing pop-up/quiz/webform app justice

I needed fast loading pop up forms that could rapidly sort what problems my customer had to go directly to a solution, eg had a webform with dropdown menu and normal fields and could choose buttons to go between each. I also needed to be able to launch from a button link and notify me when someone applied for a loan. It not only technically does the job, it looks beautiful too! Its also easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think I like most the integrations with so many other apps, also the ability to have so many different actions in buttons, the control over when(time on site or button click etc) and how and who it displays to(different countries), multiple pages in a popup, the app just gets better and better. I find myself replacing all my website forms on every website with it. Fast loading, attractive, works properly on mobile, ability to A/B split test. The list goes on, seriously just use it, if you want to get an opt in on your website.

Cons:

None how could anyone not love this app. Every week something new and better comes out. It already came with great integrations now they are even better. Sorry I know this is meant for cons but i juts cant think of any..

Chamal R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Reviewed November 2018

Best On-Site Conversion Toolkit I have Used

Being an online marketing since 2012, I know the importance of on-site optimization for conversions. Poorly developed tools actually can break your high converting funnels. You might not find out it first. But, sometimes testing proves that the tools/software also matter! I have tested lead capture forms created using a popular WordPress plugin against Convertful forms. My findings are astounding! Even you're using WordPress, I suggest to use Convertful to find out how it can improve your conversions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Convertful is the most convenient, feature-powered and stable on-site conversion tool have used for my 10+ websites. The customer support is second to none and the team releases feature literally in every week. Being a WordPress user myself, I use Convertful widgets over other plugins because it lets me integrate with other non-WordPress based tools and software.

Cons:

Nothing. I'd like if they added some use-cases and case studies to inspire new customers and as well as senior ones who might have missed some features.

Kyle L.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for less than 2 years

Reviewed January 2019

Easiest Way to Gather Emails and Other Opt-ins (By Far!)

Saves LOTS of development time versus making these opt-ins yourself. Definitely saves money. Also, saves time, and it has lots of redundancy + good code, so you don't have to worry about losing data or forms not working

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- LOTS of very smooth integrations - Redundancy when there are errors - Easy to set up opt-in forms, style them and create super-powerful rules for displaying the opt-in - Great analytics - Can create many widgets for a website, and each are 100% customizable to work well together - Has social login sign-up (makes it easy + quality data) - Custom fields are supported! - Great support from the team - Powerful roadmap that is quickly being completed and upgraded - Did I say it was easy?

Cons:

- I was surprised Zapier hasn't been added yet, although I know it is very close - Team invites/shared widgets not available yet either (although it is coming) - That's it?

Jacob S.

Verified reviewer

Political Organization

11-50 employees

Used daily for less than 2 years

Reviewed August 2019

Great, easy option for websites!

It has been great! Would highly recommend.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy to implement the Convertful system is. It is great at guiding you through the entire process for generating leads, getting people to sign up for the mailing list, converting people into facebook subscribers, etc. The functionality needs to be expanded, but by and large it is an excellent lead generation service and is very easy to use for both the novice and the advanced user!

Cons:

The functionality needs to be expanded. There needs to be more customization when inserting certain elements (e.g., changing the size of the "like" and "follow" buttons or being able to make them more modern looking.)

Showing 1 - 10 of 88 Reviews

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