Toma 2026: Benefits, Features & Pricing

Toma is an AI automation platform designed to help users create personalized AI agents for automating customer communications and operational tasks in automotive dealerships. It helps dealerships manage repetitive tasks, allowing staff to focus on complex customer needs.

The platform provides end-to-end automation across communication channels such as voice and SMS. It includes features for receptionist duties, recall detection, parts orders, service appointments, and appointment reminders. Call intelligence reporting with transcription and analysis is also available. The "Ask-a-Human" feature enables the AI to contact staff for additional context during customer interactions.

Dealerships can customize workflows using the "Build-Your-Own" feature to automate tasks based on specific business requirements. Follow-up notifications for urgent leads and customer issues help ensure important matters are addressed. The system operates continuously to maintain consistent service standards and reduce training and turnover costs.