Thematic 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews

Overview

Thematic

4.9

(15)

Pricing

Starting at $2,000.00 per month

About Thematic

Thematic is a text analytics solution that helps enterprises collect and analyze customer feedback from various sources using artificial intelligence (AI) technology. Professionals can utilize the sentiment analysis tool to identify positive/negative responses and highlight contextual themes in comments.

Thematic allows businesses to translate received feedback in multiple languages and generate net promoter scores (NPS) based on geographic regions. Managers can segment comments into sub-themes, identify potential issues via loyalty metrics and utilize trend analytics to measure the impact of customer experience (CX) initiatives. Additionally, it lets users share key insights with partners or stakeholders via emails, improving visibility across processes.

Thematic comes with an application programming interface (API), which allows enterprises to modify the system and integrate it with various third-party systems. Pricing is available on a monthly subscription and support is extended via live chat, phone and other online measures.

Thematic Screenshots

Thematic Pricing and Plans

Starting price: $2,000.00 per month

Free Trial

Free Version

Basic

$2,000.00

per month

No plan information available

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Thematic Features

Popular features found in Customer Experience
Customer Segmentation
Customizable Fields
Customizable Templates
Dashboard
Data Visualization
Engagement Tracking
Negative Feedback Management
Real-Time Notifications
Reporting/Analytics
Survey/Poll Management
More features of Thematic
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
AI/Machine Learning
Alerts/Notifications
API
Boolean Search
Categorization/Grouping
Chat/Messaging
Collaboration Tools
Commenting/Notes
Complaint Monitoring
Contextual Search
Customer Profiles
Customizable Reports
Data Analysis Tools
Data Classification
Data Cleansing
Data Coding
Data Extraction
Data Import/Export
Data Verification
Drag & Drop
Feedback Management
Filtering
Knowledge Management
Language Detection
Metadata Management
Monitoring
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Language
Multiple Data Sources
Natural Language Processing
Pattern Detection and Recognition
Performance Metrics
Predictive Analytics
Predictive Modeling
Process/Workflow Automation
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting & Statistics
Search/Filter
Semantic Search
Sentiment Analysis
Single Sign On
Social Media Integration
Statistical Analysis
Summarization
Surveys & Feedback
Tagging
Taxonomy Classification
Text Analysis
Third-Party Integrations
Topic Clustering
Trend Analysis
User Research Analysis
Visual Analytics
Widgets
Workflow Management

Thematic Integrations

Alchemer

Delighted

AskNicely

Zendesk Suite

SurveyMonkey

Medallia Experience Cloud

See all 23 integrations

Thematic User Reviews

Overall Rating

4.9

Ratings Breakdown

93%

Secondary Ratings

Ease of Use

4.7

Value for money

4.9

Customer support

5.0

Functionality

4.7

Stephanie M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 6 months

Reviewed July 2020

Very user friendly product that gives results!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data.

Cons:

Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this!

Desmond M.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

Thematic has opened our eyes to a whole new world

The team at Thematic have been a pleasure to deal with, start to finish. They are passionate about their product (most are former clients / users). They believe in what they are doing. And they are always on the lookout for new areas to improve. Being part of the Thematic "ecosystem" has been a great help for me personally. I've tapped into new networks and learned about things I never would have before. The software makes sense. It is easy to use (after you spend time learning it properly!). It can be deployed stand alone or it can be integrated with other solutions (V important for us). Overall, a great solution backed by an amazing team. Very happy we found it!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We selected Thematic to be our partner after reviewing and assessing multiple vendors and options over a 3 year period. Cost, value for money, accuracy, reliability, service and support were critical and on those points, Thematic delivers. We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. With Thematic, we've been able to add significant value to our existing client relationships. We've found new (and often surprising) insights. And most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care. Thematic has enabled us to turn questions into answers within seconds. We've been able to tell our clients EXACTLY what they need to focus on and they've been able to measure EXACTLY what the impact of their work / initiatives has been. Understanding / analysing comments "at scale" has been a perennial challenge and the focus (pre Thematic) was on the squeaky wheel (i.e. whichever manager / client moaned the most / loudest). With Thematic, we have an evidence-based framework so the right things get done at the right time for the right reasons. That's been huge.

Cons:

It took us longer than we would have liked to "train" the software in the initial setup phase. It also took a lot of "hands on" time for us to fully appreciate the value the solution has and being able to share this knowledge with time poor customers so they can use the platform independently has been challenging at times. Thematic have improved the interface and knowledge base significantly since we started and are always on hand to help so even though we had these challenges, they've been manageable and worth the "pain" to get where we are at today.

Reasons for choosing Thematic

Price. Reliability. Scalability. Features. Functionality. Integration. Service. Support. Care. Trust. Transparency. And a willingness to adapt as our needs change. Beat the competition hands down.

William D.

Verified reviewer

Financial Services

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed November 2020

Thematic makes scattered verbatim data meaningful and visual for decision makers.

the team are awesome and the [SENSITIVE CONTENT HIDDEN] actively joins and follows up on calls and equally passionate about organisations making better use of data (Quant and Qual) and in turn make better decisions. For a product development context, Thematic does more than just assist with prioritisation. It helps inspire people to take things into the development pipeline with the data and justification of the prioritisation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It automates and repeats the already good work by a UX researcher the first time around. Plus puts the results in the face of the decision-makers (PMs & DMs) asap and monitor those insights over time. I loved the out of the box nature to visualise data in a way that enables meaning and insights immediately. The ability to drill down into themes for further analysis enables almost live decision making with product and development managers on the areas that most matter to customers.

Cons:

There isn't much to not like here. Additional would be to include Google or other Analytics data integration to provide confidence to marketers and executives in the organisation. I believe there is a way to do this and look forward to testing this approach more in the future.

Reasons for choosing Thematic

There are very few who do the work that Thematic do to make data meaningful. Other systems are way expensive and require an entire tender process to bring the whole organisation on the way. The support and frequent follow up from the team meant you had people to support you and not treat you as just another integration project. we didn't have to set up the data, they did that for us so we could spend more time enjoying our first experiences. This onboarding was fantastic for others who came on the first-adopter journey.

Vendor Response

Thanks so much for this thorough review! Really appreciate the time you took to share your experience. Team is delighted to see such feedback!

Replied December 2020

Verified

Reviewer

Oil & Energy

201-500 employees

Used daily for less than 2 years

Review source

Reviewed January 2019

Fantastic platform - highly recommend!

Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and separate the "noise" from those verbatim themes that the business needed to take action on. It made it easy to justify recommendations, and measureably track the impact over time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Thematic is the first verbatim analysis platform I've used that has been able to quantify the impact of addressing a customer verbatim theme on the overall metric score. This means we are able to easily differentiate between verbatim themes that are noise (no impact to an overall metric) and those which are seriously impacting our CX metrics. Also, the filter functionality allows us to drill down to a depth that gives us confidence that we are shifting the score for right customer segments or other moments that matter to the business. The team at Thematic are also really open to customer feedback on their platform - and are continually improving the functionality to meet the needs of their users.

Cons:

Not a lot to dislike. The team at Thematic are really open about their product roadmap, and using customer feedback to inform their priorities. This has meant that any painpoints we had were usually resolved in their next release.

Verified

Reviewer

Internet

10000+ employees

Used other for less than 2 years

Reviewed June 2020

AI + Human Touch to Improve Efficiency & Generate Deeper Insights

Making sense of thousands of open-end comments to understand what is driving NPS - helps tell a cohesive narrative between quantitative + qualitative data.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Team is easy to work with - very responsive and open to feedback to customize the tool to our needs. Appreciate their willingness to partner on adjustments to their roadmap and to work through ways that our team can get even more out of our use of Thematic. Quick and seamless upload process from taking our raw data and getting it into the portal in a digestible fashion so that teams can begin analysis.

Cons:

Initial codeframe set-up required a bit more time and input from my end than expected, but they have since streamlined the process and the time spent was a worthwhile investment in the long-term.

Ronald S.

Verified reviewer

Telecommunications

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2020

Life saver

Without thematic, i spent heaps of hours working analyzing data. It definitely made my work easy with professional presentation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, save me a lot of time analyzing customers feedback and provide great insight that guide me into areas to focus on.

Cons:

Cant think of anything since its build based on my need and requirements.

Jenny W.

Verified reviewer

Utilities

1001-5000 employees

Used daily for less than 2 years

Reviewed December 2020

Thematic - review.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Thematic is very easy to use and I have been able to present customer feedback to different parts of the business in a much shorter timeframe than would have been possible. I have really appreciated the support of Thematic's Customer Success person who showed me some possibilities for building new dashboards and automating manual work which has been fantastic.

Cons:

I'm always a bit old school about reading customer feedback given that they have taken the time to write it. Although in saying that. I do find it easy to read and find feedback using the tool.

Arianna M.

Verified reviewer

Research

501-1000 employees

Used other for less than 2 years

Reviewed May 2020

One of the best research tools I've ever used!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After using SurveyMonkey and Qualtrics over the course of my career, I had the opportunity to pilot test (and later purchase) Thematic while I was Director of Insights at DoorDash. This was hands down one of the best research tools I have used. Thematic saved researchers time, saved the company money, and enabled DoorDash’s product team and leadership team to quickly dig into what people were writing down as their biggest problems in the NPS scores within each city or at a national scale (within minutes!). I have become Thematic’s biggest advocate. Thematic is the only company that I know that lets companies ask and measure the responses for open-ended questions at scale and (again) assess how themes correspond to a change in NPS or any other company metrics.

Cons:

I think they can still make some changes to their UI to make it a bit more intuitive to use

Melanie D.

Verified reviewer

Telecommunications

1001-5000 employees

Used weekly for less than 12 months

Reviewed June 2020

My experience with Thematic as a product as well as their team

My experience with the product itself as well as the service from the Thematic team is overall pleasant. I particularly enjoyed their desire to learn from our needs and help us grow the product around what we want to achieve.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Thematic has a great UI and is very intuitive, not much training required to start using the software. It helps us uncover treasures of gold hidden in our vast amounts of unstructured data. Thematic helps us structure our unstructured data, by providing themes, sentiment, impact on NPS and other scores, etc. I especially loved the download function, not just for excel but also for ppt! So simple and fast if you want to share something with your team or stakeholders quickly.

Cons:

As with any online tool, we do encounter the occasional buffering or glitch. Since the team at Thematic is super helpful we are able to address any issues we face with a quick turnaround time.

Miguel R.

Verified reviewer

Logistics and Supply Chain

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed January 2019

eNPS insights that are awesome

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability to slice and dice data that otherwise would take forever to do manually- Love the ability to comb through comment themes and then drill down to the actual comments-

Cons:

Don't have alot of cons I would love to be able to allow users to only see their particular department information Other than that Im not complaining

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