Buynomics 2026: Benefits, Features & Pricing

Buynomics' Virtual Shopper technology enables users to answer key commercial questions with a holistic and intuitive SaaS solution and optimize pricing, product, portfolio, and promotion decisions.

With Buynomics, businesses gain full visibility into their offering across all channels and can easily test changes to all components of their offer, as well as their competitors, with just one click. This includes the ability to add or remove products and adjust prices, promotions, product features, and terms of trade. Businesses can also view their offering at all levels of the distribution chain, from the manufacturer to the wholesaler to the retailer.

Moreover, Buynomics enables businesses to take action based on reliable and immediate KPI impacts. By observing the impact of changes to their offering on all relevant KPIs in real-time, businesses can make informed decisions that take into account portfolio effects and cannibalization. Buynomics' algorithms help businesses find the best combination of price, product, and promotion for their KPI targets, providing valuable insights into customer behavior, such as product switching and cannibalization.

Creating scenarios that account...