123FormBuilder 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

123FormBuilder

4.4

(175)

Pricing

Starting at $37.00 per month

About 123FormBuilder

123FormBuilder is an advanced, cloud-based form builder that enables businesses of all sizes to create various online forms, including surveys, quizzes, event registrations, and order forms. With its user-friendly drag-and-drop editor, users can easily customize forms to reflect their brand identity, choosing from over 3,000 templates tailored for multiple use cases.

One of the standout features of 123FormBuilder is its robust two-way integration with Salesforce. This integration allows users to seamlessly sync data collected through forms directly into Salesforce, ensuring that lead capture, customer information, and feedback are automatically updated in real-time. With this two-way integration, users can also push data from Salesforce back into their forms, enabling dynamic updates and enhancing workflow efficiency. This functionality not only eliminates manual data entry but also allows teams to leverage Salesforce's powerful CRM capabilities alongside form data, streamlining their overall processes.

123FormBuilder also supports essential functionalities such as payment processing through major gateways like PayPal, Stripe, and Authorize.Net, as well as features like condition...

123FormBuilder Screenshots

123FormBuilder Pricing and Plans

Starting price: $37.00 per month

Free Trial

Free Version

Basic

$0.00

per month

Plan includes:

100 Submissions
5 Forms
Connect to 3 Apps
10 fields
Unlimited conditional logic

Gold

$37.00

per user, per month

Plan includes:

250 fields/form
25 forms
5000 Submissions
1GB storage
Collect File Uploads With Your Forms
Conditional Logic for Your Forms
Connect to 1000 Apps
Custom E-Mail Notification

Platinum

$49.00

per user, per month

Plan includes:

20000 Submissions
100 forms
500 fields per form
10GB storage
Take Payments Within Your Forms
Custom Form Branding
Collect File Uploads With Your Forms
Conditional Logic for Your Forms
Connect to 1000 Apps
Custom E-Mail Notification

Diamond

$99.00

per user, per month

Plan includes:

200 forms
100000 submissions
1000 fields per form
100GB storage
Unlimited conditional logic
Unlimited HTML Fields
Integration with Salesforce Marketing Cloud
Integration with 15+ Payment Gateways
Apps Integrations +4,000 via Zapier

Enterprise

Pricing available upon request

Plan includes:

10gb+ Storage
Collect File Uploads With Your Forms
Conditional Logic for Your Forms
Connect to 1000 Apps
Custom E-Mail Notification
Custom Form Branding
Data Insurance
Dedicated Account Manager & Priority Tech Support
Enterprise-Grade Security Protocols
HIPAA Compliance (BAA

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123FormBuilder Features

Popular features found in Contract Management
Access Controls/Permissions
Alerts/Notifications
Approval Process Control
Electronic Signature
Full Text Search
Team Collaboration
Third-Party Integrations
Version Control
Workflow Management
More features of 123FormBuilder
Access Control
API
Archiving & Retention
Attendee Management
Attendee Tracking
Audit Trail
Autofill
Barcode/Ticket Scanning
Booking Management
Business Process Automation
Calendar Management
Collaboration Tools
Conditional Logic
Confirmations/Reminders
Contact Database
Contact Management
Contract Drafting
Convert to PDF
CRM
Customer Database
Customizable Branding
Customizable Forms
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Data Analysis Tools
Data Capture and Transfer
Data Import/Export
Data Security
Data Synchronization
Digital Signature
Discount Management
Document Management
Drag & Drop
Electronic Payments
Email Marketing
Email Reminders
Encryption
Event Calendar
Event Management
Event Registration
Event Ticketing
For Healthcare
Forms Creation & Design
Forms Management
Group Registration
HIPAA Compliant
Lead Capture
Lead Generation
Lead Management
Mobile Access
Mobile Survey
Multi-Language
No-Code
Offline Access
Offline Response Collection
Online Forms
Online Payments
Online Registration
Payment Processing
Performance Metrics
Pre-built Templates
Process/Workflow Automation
Question Branching
Randomization
Real-Time Notifications
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
Response Validation
Rules-Based Workflow
Self Check-In/Check-Out
Single Sign On
Skip Logic
Social Promotion
SSL Security
Support Audio/Images/Video
Survey/Poll Management
Surveys & Feedback
Task Management
Template Management
URL Customization
Visitor Registration
Visitor Tracking
Web Forms
Workflow Configuration

123FormBuilder Integrations

WordPress

Campaign Monitor by Marigold

Egnyte

Meta for Business

Worldpay for Enterprise

LinkedIn for Business

See all 8 integrations

123FormBuilder User Reviews

Overall Rating

4.4

Ratings Breakdown

62%

27%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.1

Functionality

4.2

Rian M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for free trial

Review source

Reviewed May 2025

Best Form Builder

I've used 123 Form Builder and it's very easy to set-up with their drag n drop. Along with their conversions on the templates is very good too. They also provide you with Analytics that you're able to track.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've used 123 Form builder for an Ad Campaign and i've managed to have 23% Conversion. I'd say they're pretty good. The drag n Drop is also pretty awesome. Their free plan is also already pretty good and the conversion is even better.

Cons:

I hate that they're are outdated UI in some areas of the website. They kinda disrupt the brand feeling to it.

Dan H.

Verified reviewer

Environmental Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2023

More than a form platform

Overall it is a reliable and easy-to-use service.Change is progressive without major changes often, making adoption and adaptation easy.I can see that many new features are added, but it's not in your face.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The API support for popular web tools works well.Testing before release to live is straightforward, with instant form duplication and publication.Embedded code works well in basic iframes and loads quickly.Token-based security for API integration is robust; I don't remember having an issue on that side of the tool.I like the price; you can do a lot on the basic bundle.Help pages are beneficial and well-written.A low incident rate over the years, maybe twice a year, is acceptable for us.Non-technical staff find it easy to build forms, with the much better options list and visual tweaking than the basic Microsoft Forms tool.

Cons:

Support is only via chat/email, which is a big waste of time when you need to discuss complex issues.I know that the support is Romanian-based, but don't they speak English in Romania?Slow to fix problems with a slow escalation process; you can never speak beyond the first support tier, which is frustrating. The inability to back up API configuration is a strong business risk, considering how complex some API mapping can be.

Reasons for choosing 123FormBuilder

The interface and easy user experience.Stable API support out-of-the-box.SMTP support and authentication.

Kalyn H.

Verified reviewer

Used monthly for less than 2 years

Review source

Reviewed March 2018

Great web-based software to build forms of any kind

Previously 5

We are able to have all of our forms organized in one software which is great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 5

Pros:

Love that this software integrates with many website managers and social media outlets. With easy integration, you are able to disperse your forms to a wider audience.

Cons:

Even with a paid subscription, there is a limit on the number of questions you can ask. You can pay more for additional questions but for us, we maxed out the budget. We found ourselves asking fewer questions on a scholarship application because of this limitation.

Jared M.

Verified reviewer

Education Management

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2018

Does not integrate well with payment systems

The customer service was terrible in the end. The fact that they couldn't fix this problem was mind-blowing given how big of a negative impact it has on a business. If you collect payments for your events DO NOT use this system.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was cheap and seemed to work at first. User friendly but in the end it was the worst choice we made in the last decade.

Cons:

We use Square as our payment processor. After our first event and having over a dozen of participants show up that we were not expecting, we learned that the system does not properly notify when a participant has actually paid. The system showed that the payment was not completed when it had actually been completed. We were told that the reason for this was because it did not directly integrate with Square and that if the registration window was closed before the payment was complete, that the registration system would not show that any payment was made even if it was. We worked for hours with the team to see if this problem could be fixed but no solution was possible. If you collect payments DO NOT use this system! A system whose code cannot properly determine if a payment has actually been made is catastrophic to an event. Because our events are planned based on the number of participants we ended up having to pay hundreds of dollars per event for last-minute housing, food, space, instructors, admission fees and more. By the time we had learned this, we had already opened up many more events and were stuck for over 6 months dealing with random people coming to our events and spending hundreds of hours verifying every registration with Square to see if payment had been made. About 30% of all registrations had incorrectly identified whether or not someone had actually paid and we were left to pick up the pieces. RUN from this if you collect payments. Use something else.

Amber H.

Verified reviewer

Professional Training & Coaching

Self-Employed

Used daily for less than 6 months

Review source

Reviewed June 2022

123FormBuilder Overall Is Great

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the many variety of designs that are offered with this software. It's easy to create forms, surveys, and the like. This software additionally has a lot of great templates.

Cons:

I don't like that the fact that with all the great designs you have to pay the upgraded price; some of these should be made available. Although it's easy to create surveys, forms, etc., I've found another software that's easier.

Reasons for switching to 123FormBuilder

I find Survey Planet easier as far as creating surveys, and having a nice variety of templates. I also like the fact I'm able to re-use any previous surveys I created so it won't be so much work.

Patrick H.

Verified reviewer

Philanthropy

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed February 2021

They money grab by offering a lifetime deal and then making the free plan better 4 months later

They're liars and thieves. This was a planned money grab.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing, they're a scam. 0/10 would not recommend.

Cons:

Let's talk about 123FormBuilder's scam of a lifetime deal from only 4 months ago. It was to their "gold" plan. Let's compare the gold plan they asked us to buy to their new free plan. Lifetime deal plan - 500 MB of storage - 3 rule maximum - No webhooks New free plan since the lifetime deal - 10 GB of storage - Unlimited rules - Unlimited webhooks When I asked them to honor updates included they responded by saying that they were honoring updates of the gold plan - which they no longer sell.

Reasons for choosing 123FormBuilder

Because I thought it wasn't a scam.

Reasons for switching to 123FormBuilder

Because I was conned into their lifetime deal

Vendor Response

Hi Patrick, We understand your frustration with the new price plans, so please allow us to say this. When you have purchased your current price plan, you have bought from us the features listed at that time. Your account has all the features promised back then, right? Our price plans changed for new users signing up starting February the 1st 2021. We also ensured we maintain and provide all the features on price plans purchased before February the 1st 2021. We would also like to point out the differences on both pricing versions you mentioned. ? The Gold plan allows 5000 submissions per month and 20 forms while the actual Free plan allows only 20 submissions per month and 3 forms. ? The Lifetime Gold price plan allows for approval & submission export - both features not included in the free actual plan. Also, you can switch whenever you want to a new price plan, as shown here https://www.123formbuilder.com/signup.html#compare. Thank you!

Replied February 2021

Mark B.

Verified reviewer

Insurance

2-10 employees

Used daily for free trial

Review source

Reviewed September 2025

123FormBuilder Making form creation easier.

I enjoyed working with the software. It can also be HIPPA Compliant, Integration with 4,000+ Apps via Zapier.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Low learning curve, good value for money, ability to create and customization of the forms, Good security features built in. Ability to have survey creation.

Cons:

Pricing seems expensive unless you need to create a lot of forms. They offer a free version but most are monthly fees billed in single yearly payments.

Kevin M.

Verified reviewer

Telecommunications

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed October 2024

123FormBuilder is great

We use 123FormBuilder for certain web form applications where a secure calculator function was required. It works well!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A solid form builder with surprisingly robust calculator features.

Cons:

The interface could be refreshed for a more modern appearance.

Amber N.

Verified reviewer

Consumer Services

2-10 employees

Used weekly for free trial

Review source

Reviewed July 2024

Great Form Builder

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the ease of use and ability to customize questions to meet our needs. I like how it integrates with programs like HubSpot.

Cons:

The user interface look and feel could be improved.

Vendor Response

We’re delighted to hear that you appreciate the ease of use and customization options of our form builder, as well as its integration with HubSpot. We also value your input on the user interface. Please rest assured that we're continuously working to enhance the user experience and are committed to bringing more updates and improvements to our product.

Replied July 2024

Natasha L.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2024

Registration simplified

Ratings Breakdown

Ease of use

Functionality

Pros:

123FormBuilder allows our nonprofit to handle registration on our website easily. We can integrate many other apps into the form, like PayPal and Mailchimp.

Cons:

We have not had any issues with this technology.

Showing 1 - 10 of 175 Reviews

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