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Josh P.
Advisor, 7 years

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Updated February 10, 2026
emBlue vs Mailchimp: Which is best for you?
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Custom shortlist of 3-5 vendors

55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$34.00
per month
$13.00
per month
Free Trial
Free Version
Screenshots
and Demo
and Demo
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See all
Top Rated
Features
Features
Customizable Fields
4.67
Mobile Optimization
4.40
Reporting/Analytics
4.29
See All
Collaboration Tools
4.83
Click Tracking
4.62
Inbox Management
4.61
See All
Integrations
See All
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Pros / Cons
- It’s easy to use and friendly with the user including an app
- We stopped using emBlue because it had a few bugs while programming emails and the support doesn't even exist!
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- Mailchimp allows us to quickly create, automate, and analyze email campaigns, making it an excellent choice for both beginners and seasoned marketers.
- For agencies, they forced that the pre-paid credits expire in a year, and the list plans aren't worth the money unless you send a lot of frequent mails. If you send campaings from time to time to different customers, unless your volume is huge, fees make it unpayable. If you are an end user, then the story is different and prices will make more sense (maybe that's their idea of customers right now).
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Ease-of-Use
4.1/ 5
Highest performing feature
in the comparison
4.4/ 5in the comparison
Value for Money
4.2/ 5
Highest performing feature
in the comparison
4.4/ 5in the comparison
Customer Support
Highest performing feature
in the comparison
4.4/ 5in the comparison
4.2/ 5
Functionality
4.2/ 5
Highest performing feature
in the comparison
4.4/ 5in the comparison
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2026
Advisor
Recommendations
Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad