Instapage 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Instapage is right for your organization?

Our Landing Page Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Instapage

4.5

(365)

Pricing

Starting at $79.00 per month

About Instapage

Instapage is a cloud-based landing page solution designed for marketers and businesses of all sizes and verticals.

Without a developer, they can build sleek, mobile-responsive web pages that improve campaign results and ROI. Those pages can then be continually optimized with A/B testing, AI content and traffic features, and a robust analytics dashboard that tracks visitors’ activities and analyzes their behavior.

Instapage is built to work with Google apps, including Google Ads and Google Analytics 4, which allows users to capture audience data and share it with in-house customer relationship management and marketing automation tools.

Instapage also integrates with a wide-range of third-party applications, including WordPress, Marketo, and HubSpot.

The solution is available on a monthly or annual subscription basis. Customers can subscribe to the standard Build plan or secure advanced features and a dedicated conversion consultant through the Convert plan.

Instapage Screenshots

Instapage Pricing and Plans

Starting price: $79.00 per month

Free Trial

Free Version

Create

$79.00

flat rate, per month

Plan includes:

Drag & Drop Builder
Visual Collaboration
Popup
AI Content Creator
Mobile Responsive

Optimize

$159.00

flat rate, per month

Plan includes:

A/B Testing
Dynamic Text Replacement
Traffic Allocation
Multi-Step Forms

Convert

Pricing available upon request

Plan includes:

Heatmaps
Audit Logs
Professional Services

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Instapage Features

Popular features found in Landing Page
Campaign Management
Content Management
Customizable Branding
Design Management
Drag & Drop
Lead Capture
Real Time Editing
Reporting/Analytics
Responsive Web Design
SEO Management
Template Management
Web Forms
More features of Instapage
A/B Testing
Account Based Marketing
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Audience Targeting
Autoresponders
Behavioral Analytics
Behavioral Targeting
Behavior Analytics
Campaign Analytics
Campaign Planning
Campaign Segmentation
Categorization/Grouping
Channel Management
Click Tracking
Client Management
Collaboration Tools
Contact Database
Contact Management
Content Publishing Options
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Data Security
Data Visualization
Display Ad Management
Dynamic Content
Email Management
Email Marketing
Engagement Tracking
Experience Management
Form Builder
Forms Creation & Design
Forms Management
Heatmaps
Landing Pages/Web Forms
Layout & Design
Lead Generation
Lead Management
Marketing Automation
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multivariate Testing
Online Store Builder
Personalization
Pre-built Templates
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recommendations
Reporting & Statistics
ROI Tracking
Search Marketing
Segmentation
Split Testing
SSL Security
Tagging
Templates
Third-Party Integrations
Visual Analytics
Visual Editor
Website Analytics
Website Personalization
Website Publishing Options
Widgets
Workflow Management
WYSIWYG Editor

Instapage Integrations

CallRail

Drupal

Heap

HubSpot Marketing Hub

Olark

Salesforce Sales Cloud

See all 42 integrations

Instapage User Reviews

Overall Rating

4.5

Ratings Breakdown

62%

28%

Secondary Ratings

Ease of Use

4.6

Value for money

4.0

Customer support

4.3

Functionality

4.2

Adrian P.

Verified reviewer

Construction

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed December 2025

Instapage Rocks!

My overall experience with Instapage has been great! In my opinion, it's one of the best platforms for growth marketing, a/b testing, etc. Super easy to work with and the customer support is superb!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and really great customer support. They have never let me down and I can connect with a human no problem.

Cons:

The steep price increase for global forms. Unfortunately, an changes made to a form will create a duplicate in your assets folder. Basically, it duplicates every form. This is a big headache when it comes to working with teams if you have a client or work for a place that doesn't want to pay for the global forms upgrade.

Reasons for choosing Instapage

Functionality and price point were good.

Charles A.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2025

Great Customer Service and a Product that works and delivers.

Very impressed with how helpful and knowledgeable customer service is and yes, you don't need to deal with AI which guesses the answer and tells you think that aren't currently possible with the program. Also the program works so that's really something.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The staff were very helpful. Customer support really knows about this product and can really help you. Something which at one stage was expected in life is now a rarity so when you find it. It holds value. Also, Instapage is fast, A/B testing, etc

Cons:

It's good for basics, but when bringing in extra code from elsewhere because of the way it loads it gets a bit more complicated. Then again, if the focus is build something within Instapage as that's what it's designed for, you will get good results and this software won't let you down.

Reasons for choosing Instapage

When I used the trial to compare each for the same basic landing page. Instapage was the fastest.

Reasons for switching to Instapage

I needed a quick solution to run some tests and also something I could do so my developer could continue working on the website.

Verified

Reviewer

Political Organization

11-50 employees

Used daily for less than 2 years

Review source

Reviewed July 2019

Best Solution for Landing Pages

Previously 4

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 3

Functionality

Pros:

It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms. One of the main selling points was that they included integrations with the specific tools we use. Some of Instapage's competitors could only offer integration solutions like WebHooks or Zapier (as opposed to DIRECT connections).

Cons:

The price is fairly steep, especially when you get an Enterprise level plan. That said, I believe it well worth the price. Compared to Unbounce, and LeadPages, Instapage is a bit more expensive.

Mike V.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for more than 2 years

Reviewed January 2026

Very pleased with Instapage for several years.

Fantastic. Would highly recommend to anyone responsible for the creation and ongoing maintenance of landing page at scale.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customer support is unmatched. Hands down the best i've ever experienced and they take feedback seriously.

Cons:

There are limitations to new features that you have to wait for sometimes but that is the case with any service.

Erin H.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed April 2025

BEST no-code landing page builder

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Instapages landing page builder -- it's so easy to use with great templates, which results in sleek, professional looking pages that are mobile-optimised and fast -- perfect for conversions. I also really appreciated the support available in Instapages (THANK YOU!) - any time I have an issue I open the chat widget and a real person is chatting and helping me with screenshots and videos and the like, it's really amazing. They even did that when I was on a free trial and not a guaranteed paying customer yet. Lastly, I love the ability to create custom forms quickly and set up Google Tag Manager to track form submissions. Overall I think Instapage is great for conversion rate optimisation and digital campaigns.

Cons:

Unfortunately as a sole trader it is a little pricey for me - especially as the entry tier only includes 2 subdomains, which limits me to using it with 2 customers only.

Reasons for choosing Instapage

Easiest drag-and-drop landing page builder, friendliest and most helpful support.

Francisco C.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2022

A Partner for Convertible

We've been using Instapage for almost 5 years now. We are happy about how it's growing, and allow us to have more control of our marketing campaigns for our clientes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great software. We select a SaaS based in several conditions, but Ease and Integrations are on the top. Instapage is a five star software in both, and the Live Chat for support is always super helpful

Cons:

Not all my team speaks english. Sometimes we need Spanish support, and it's almost never available. Also, the production team in Instapage is a little slow to solve our development needs.

Reasons for choosing Instapage

Is easier to integrate with another platforms and CRMs, and doesn't requiere hard codes to work

Stephanie M.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed June 2022

Best drag and drop customizable landing page builder ever

Excellent customer service (they always help when needed) and I also love the perk of A/B testing my landing pages to make sure they convert higher. I use Instapage for everything, it's a critical part of how I run my business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

Cons:

The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

Reasons for switching to Instapage

Squarespace didn't have enough flexibility in creating landing pages.

Elmail C.

Verified reviewer

E-Learning

Self-Employed

Used daily for less than 6 months

Review source

Reviewed April 2022

Very Good but Expensive

All Good for me

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The editor tool is the easiest to use when compared to other tools.

Cons:

Expensive compared to other tools with the same feature

Reasons for choosing Instapage

Because I don't know any other products at that time

tanya G.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used other for free trial

Review source

Reviewed December 2019

Finding the Right Sales Page Generator Takes Time

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Ratings Breakdown

Ease of use

Functionality

Pros:

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Cons:

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Reasons for choosing Instapage

Podia.com Certainly not as strong a product or as flexible for just lead pages but it does so many other things I don't have to have 4-5 different vendors to host my courses, emails, lead pages, website, blog. So much easier to just go to one login and get work done!

Reasons for switching to Instapage

Works better with Convert Kit.

Maxime L.

Verified reviewer

Computer Software

Self-Employed

Used weekly for less than 6 months

Reviewed February 2026

Easiest way to create beautiful and relevant landing pages

Everything is very easy to set up, the chatbot is a game changer when I am stuck. I could integrate every lead magnets I needed, I recommend Instapage.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customer service is awesome, the visual builder is easy to use, there are ton of usefull integrations.

Cons:

The mobile version is hard to customize (everything is based on desktop version). I need more native integrations like Brevo. I can't fully customize automation emails neither.

Showing 1 - 10 of 365 Reviews

See All Reviews