Smartlook 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Smartlook

4.7

(136)

Pricing

Starting at $55.00 per month

About Smartlook

Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps.

Smartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads.

Primarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.

Smartlook Screenshots

Smartlook Pricing and Plans

Starting price: $55.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

Up to 3,000 Sessions/Month
2 Funnel Reports
10 Events
Website & Mobile Heatmaps
Google Analytics and Slack Integration
Rendering Modes
Behavior Flows
Customizable Dashboards
30-Day Trial

Pro

$55.00

flat rate, per month

Plan includes:

Up to 200,000 Sessions/Month
5 Funnel Reports
20 Events
Unlimited Heatmaps
Survicate Integration
Product Analytics
Data Anomaly Reporting
Developer Toolkit

Enterprise

Pricing available upon request

Plan includes:

Up to 1,000,000 Sessions/Month
10 Funnel Reports
40 Events
Unlimited Heatmaps
Enterprise Features
Premium Integrations
Product Analytics
Data Anomaly Reporting
Data History
Audit Log

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Smartlook Features

Popular features found in Heatmap
Data Visualization
For Sales Teams/Organizations
For Science
Heatmaps
Real-Time Analytics
Reporting & Statistics
Visual Analytics
Website Analytics
More features of Smartlook
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Application Management
Audit Trail
Behavioral Analytics
Behavior Tracking
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Dashboard
Data Coding
Data Storage Management
Dynamic Content
Element Analytics
Engagement Tracking
For Mobile
For Websites
Funnel Analysis
In-App Events Tracking
Incident Management
Interactive Reports
Issue Management
Issue Tracking
Keyword Tracking
Knowledge Management
Media Analytics
Mobile Access
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Language
Multiple Site Management
Multiple User Accounts
Pageview Tracking
Performance Metrics
Predictive Analytics
Product Data Management
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time Monitoring
Referral Tracking
Reporting/Analytics
Retention Tracking
Screen Activity Recording
Search/Filter
Sentiment Analysis
Session Recording
Single Sign On
Site Search Tracking
Statistical Analysis
Tagging
Text Analysis
Time on Site Tracking
Transaction Monitoring
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Tracking
Web Traffic Reporting

Smartlook Integrations

BigCommerce

Shopify

Squarespace

WordPress

Sentry

Authoritas

See all 21 integrations

Smartlook User Reviews

Overall Rating

4.7

Ratings Breakdown

74%

22%

Secondary Ratings

Ease of Use

4.7

Value for money

4.5

Customer support

4.5

Functionality

4.6

Aliya W.

Verified reviewer

Consumer Goods

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed October 2021

Great way of deriving customer insights

Overall I am having an amazing experience of using this tool. This software has provided ways to the users like never before in terms of user behavior. This is a software that just feeds and records all of the users surfing over websites and in mobile apps which is a great thing because this innovative feature allows users to inculcate and derive information by filtering out millions of recordings in absolutely no time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Moving on to the pros of this platform, this software is a great solution due to so many things. First of all, the heatmaps within the software are so useful. Moreover, this software is always showing important information like IP addresses and even country data on the user interface so that it gets easier for the users. Also, this platform provides an easy way of recording all of the user sessions which I find very useful and insightful which can help me in the later stages when it would come to explore consumer insight.

Cons:

The mobile applications need more improvement in the sense that new updates are required which work well with phones as this can facilitate the overall experience a lot and can take the user experience a few notches higher. Moreover, the dashboard needs to be improved as well so that the user interface feels more convenient and easy too.

Kevin S.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed September 2018

Clever software shame about the after sales service

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business. After several emails to their support team they no longer even reply. BEWARE!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The insight to offers to client on boarding is invaluable.

Cons:

If you are a European customer and don't want to be charged VAT that you cannot recover the sign up flow is very misleading. Although the VAT is offered as a credit note they refused a refund.

Vendor Response

Hi Kevin, we are sorry for misunderstanding in communication with our customer care team. After checking ticket where you discussed the issue with VAT, we came to a conclusion that this problem was caused by not filling VAT ID in your order and thus VAT 20% was automatically included. In case our customers forget to add VAT ID and later on ask for a refund, it has an impact on our accounting and thus we try to agree on credit settlement. However, when a customer doesn't agree with credit, we refund the VAT back to the credit card. In your case, we have already sent you credit (we cannot undo this operation), but we understand this was not accepted by you and thus we just sent a refund on your credit card too. Thank you for your understanding. Dalibor Houfek, COO at Smartlook

Replied September 2018

Marcel V.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed March 2021

Not impressed

I must say I am disappointed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Solid app for website traffic recording and easy to implement but there are cons with it...

Cons:

There are better apps for monitoring website traffic than this one. If you want to end a trial or a month subscription, just be careful to write them that you wish so in advance otherwise they will charge you even if you have removed your payment card in the account settings. It´s a scam and ridiculous - they do NOT have unsubscribe button in account settings. They don´t even bother sending notifications about ending period. Also, if you want to stick to free trial, you should know that with a decent traffic on your website your recording will end very very fast. Futhermore, this app has a good review because they offer you a free 14 days or even a month free in exchange for a great customer review on review sites.

Michal P.

Verified reviewer

Internet

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed May 2019

Great qualitative analytics tool

Smartlook is a great addition to Google Analytics. It provides answers that you can't get from your quantitative data. A must-have for marketing analysts and UX designers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Smartlook doesn't sample their recordings in comparison with most competitors. Their support and account management is top notch, wouldn't even consider a change because of them.

Cons:

There are some bugs now and then but nothing too annoying. And I always get answers whenever I report them, it doesn't get unnoticed and they work on fixing them. User management is a bit clumsy at the moment but it should get better in the future.

Vendor Response

Hi Michal, really thank you for your review. Actually we are working on a new user management , to make it more clear. Thanks for your review, Lukas CMo at Smartlook

Replied June 2019

Shawn B.

Verified reviewer

Retail

Self-Employed

Used daily for less than 12 months

Review source

Reviewed September 2019

Great asset!

I got Smartlook to help build my conversion rate. I wanted to see what customers are clicking on and what they are not so I could improve my website to increase sales.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I loved how you can see heat maps on what visitors click on the most and what they avoid. I like that it literally records the visitors session to show you how to make improvements. I also like the fact if you pay for the entire year you get 2 months for free.

Cons:

The only thing that can be changed is a lower price, maybe a smaller package. I have a small Business and it can get costly.

Vendor Response

Hi Shawn, thanks for your reviw. Lukas CMo at Smartlook

Replied September 2019

Grisell M.

Verified reviewer

Used weekly for less than 12 months

Review source

Reviewed March 2018

Getting analytics from the visitant view is a great tool nowadays.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With this type of solutions we can know if our visitors have problems when making a purchase, or find a button, for example, as well as verify the most common actions within a specific page. Record even the visits made from phones and tablets, always leaving the videos saved for 3 days in the app (you can extend the number of days by inviting friends to use the solution) and for three months in the cloud (videos that we consider more tools). In addition to the video we will also see the visitor's IP address, location, browser, traffic source and time spent on the page, so it is a perfect complement to analize.

Cons:

The limit is too short, but it's enough if your website don't have millars of visits. Lately the tool has not recorded several sessions. Now blocks checkout page on free version. A world map of all the users connections, would be usefull.

Vendor Response

Thank you very much

Replied March 2018

Roman Y.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed November 2019

Good tool to record videos of customer's visits

SMartlook is a good and reliable solution to record how users interact with your website. You can try the trial version to check how this product is working and fits your needs. Usable function to set up your own goals and filter visits using them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Can record videos with users behavior on your website - Tracking clicks and interaction with the website's elements - You can filter visits by geolocation, platforms, devices, etc. - Dashboard with main metrics on main screen - Have trial version and free version with 1000 recordings per month - You can set up your own goals and filter visits with them

Cons:

- Limit of 1000 visits in free version - It's not a cheap solution - Supports integration with CRM systems, but you don't have ready ones and you need to write your own

Reasons for choosing Smartlook

Smartlook is more reliable solution

Vendor Response

Hi Roman, thank you for your review! Lukas CMo at Smartlook

Replied November 2019

Abdur R.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 6 months

Review source

Reviewed August 2019

Manage your website easily

We can see what our visitor is doing on our website and improve it by seeing their action on it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Cons:

The smart look is fine but they give very little space option for free users kindly improve that so free user can also experince the real touch of it.

Vendor Response

Hi Abdur, thanks for your review. Lukas CMO at Smartlook

Replied August 2019

Sean M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for free trial

Review source

Reviewed November 2020

Easy setup, reporting, and sharing capabilities — even on the free version!

Overall, I feel this is a great tool for gaining insight into how users are experiencing websites. Within a few minutes, I can now spot where users get confused and our team can think of ways to encourage action.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that this product makes me look credible to my clients. Many people fear using screen recording because they think it is hard to do, but I can easily set this up and share recordings with my clients in minutes... for free. Also, the ability to set up filters is great; which is also free.

Cons:

I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account. I would like it better if this number were specific to each website.

Vendor Response

Thanks you for your review

Replied November 2020

Luká D.

Verified reviewer

Used weekly for less than 12 months

Review source

Reviewed October 2017

Powerful tool for a website optimalization

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Smartlook is a very helpful software, easy to use with a big value for me and my customers. I like the recording, which helped me to avoid many problems on my websites.

Vendor Response

Hi Luká¿, thank you very much for your review. Lukas Mehnert, CMO at Smartlook

Replied October 2017

Showing 1 - 10 of 136 Reviews

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