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Subbly

Subbly 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • User Reviews

Overview

Subbly
Subbly
4.8
(214)

Pricing

Starting at $19.00 per month

About Subbly

Subbly is a web-based subscription eCommerce platform designed to help businesses build websites, enhance marketing automation, create coupon and discount codes and manage customers. Key features include order management, email marketing, shopping cart, templates, content management, recurring billing, product catalog, cancellation management, self service portal and subscription plan management.

Teams using Subbly can streamline failed payment recovery, manage e-commerce purchases, charge customers directly from the admin, process payments using various payment gateways such as Stripe, Paypal and Braintree and automatically calculate taxes. With professionally designed templates, managers can design new websites using the drag-and-drop interface. Additionally, the logo creator enables organizations to create custom logos, which can be downloaded for future use across various platforms.

Subbly offers a drag-and-drop survey builder, which allows retailers to collect customer data and customize the onboarding experience according to individual requirements. The application's inventory tracking capabilities help managers determine the number of SKUs and auto-assign them to orders...

based on products.

Subbly Screenshots

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Subbly Pricing and Plans

Starting price: $19.00 per month
Free Trial
Free Version

Lite

$19.00

flat rate, per month

Plan includes:

  • Email & 24/7 Chat Support
  • Embeddable Customer Portal and Unlimited Products and Subscribers
  • Free Migration
  • Online Store

Basic

$39.00

flat rate, per month

Plan includes:

  • Custom Website Domain and Unlimited Products and Subscribers
  • Email & 24/7 Chat Support
  • Embeddable Customer Portal
  • Free Migration
  • Online Store

Subbly

$79.00

flat rate, per month

Plan includes:

  • Automation & Zapier and Unlimited Products and Subscribers
  • Custom Website Domain
  • Email & 24/7 Chat Support
  • Embeddable Customer Portal
  • Free Migration
  • Online Store

Advanced

$159.00

flat rate, per month

Plan includes:

  • Automation & Zapier
  • Branded Checkout and Unlimited Products and Subscribers
  • Custom Website Domain
  • Email & 24/7 Chat Support
  • Embeddable Customer Portal
  • Free Migration
  • Online Store
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Subbly Features

  • Popular features found in Subscription Management
    Discount Management
    Dunning Management
    Recurring/Subscription Billing
    Self Service Portal
    Subscription Plan Management
    Usage Tracking/Analytics
  • More features of Subbly
    Activity Dashboard
    Alerts/Notifications
    API
    Billing & Invoicing
    Booking Management
    Campaign Management
    Cancellation Management
    Catalog Management
    Client Portal
    Contact Database
    Content Management
    Credit Card Processing
    CRM
    Customer Accounts
    Customer Database
    Customer Management
    Customizable Branding
    Customizable Fields
    Customizable Templates
    Data Import/Export
    Drag & Drop
    Electronic Payments
    Email Marketing
    Enrollments/Onboarding
    For Small Businesses
    Inventory Management
    Inventory Tracking
    Layout & Design
    Loyalty Program
    Magazines
    Monitoring
    Multi-Channel Marketing
    Multi-Currency
    Multi-Language
    Order Management
    Order Tracking
    Payment Options
    Performance Metrics
    Product Catalog
    Product Configurator
    Promotions Management
    Real-Time Analytics
    Reporting & Statistics
    Search/Filter
    Shopping Cart
    Subscription Management
    Tax Management
    Template Management
    Templates
    Transaction History
    Website Management

Subbly User Reviews

Overall Rating

4.8

Ratings Breakdown

5

87%

4

11%

3

0%

2

0%

1

1%

Secondary Ratings

Ease of Use

4.6

Value for money

4.8

Customer support

4.9

Functionality

4.6

Ivana's profile

Ivana Q.

Verified reviewer

Arts and Crafts

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

Subbly helped me grow my club from 0 to 1200 subscribers in under 3 months!

5

I researched soooo much before picking a platform and I ended up picking Subbly instead of the major competitor because I liked that the subscription model is the main part of Subbly's offering instead of being an integration. I started my mail club 2 months ago with zero followers on social media and I'm now entering my 3rd month in business with 1200 active subscribers! I'm convinced that if Subbly didn't make the check out process easy and intuitive for the customer I wouldn't be seeing as much success. Thank you Subbly and all the amazing customer service reps who have the patience to explain things to me a million times until I get it!

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I love that Subbly is incredibly complex in the back end but is very customer friendly in the front end, is incredibly easy for customers to check out and manage their accounts which increases conversion and reduces amount of customer service related emails.
Cons:
It can have a learning curve if you are not familiar with web applications, buildings websites, etc and because it is a very complex application a lot of things could get overlooked or be hard to find, the good news is they have an incredibly responsive customer service and I know I will always find someone available to chat fairly quickly.

Read More

PB

Pam B.

Verified reviewer

Retail

Self-Employed

Used daily for more than 2 years

Review source

Reviewed May 2025

Best customer service anywhere

5

I switched to subtly a couple years ago and never looked back! The reason I love it is that I am not so good with technical issues and they always patiently help me figure out what I need, including sending videos.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
It is easy to update my needs and their customer service and support are The best. They reply quickly and in detail until I understand how to do what I need.
Cons:
I would love an option like shop pay, that Shopify has, that saves customers payment info and they just purchase with one click.

Reasons for switching to Subbly

Fees got way too high and they did not respond to messages and offered very little support.

Read More

DN

Denise N.

Verified reviewer

Farming

2-10 employees

Used daily for less than 12 months

Review source

Reviewed October 2024

Customer Service could be better

1

There was a lot of features that I didn't know how to use

Ratings Breakdown

1
Ease of use
1
Value for money
1
Customer support
1
Functionality
icon
Pros:
I was supposed to have a meeting with someone to help me with the features and benefits and they changed the meeting to be with someone else and then it was cancelled and never rescheduled.
Cons:
Customer Service not meeting the minimum requirements. It appears they do everything to reel you in and just leave you hanging.

Reasons for switching to Subbly

better subscription and order management and implementation

Read More

CC

Caroline C.

Verified reviewer

Furniture

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed November 2025

the best solution for a subscription business

5

i work with subbly since 3 years and i'm very satisfied. I'm always improving my web site very easy. Each time I move someting in my business, i'm able to manage this with subbly. I earn money with subbly, and the solution is not that expansive. I never had any problemn with payment processing and security.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
great for subscription business ; easy to use when you start ; special UX for a subscription business ; all payments available (paypal, stripe, credit card), inventory management is easy ; you can also sell one-time product, you can do every thing you need
Cons:
I'm not an expert in web design so first it wasn't so easy for me to make a nice web site and UX, but now the IA subbly website builder is available and you can do every thing you need very easy with a great web design, optimized UX and conversion rate

Read More

AW

Andrea W.

Verified reviewer

Retail

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

Love Subbly - exceeded my expectations from day one

5

I love it, so easy to use, fantastic support. I would recommend to anyone starting a subscription business.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Easy to build a website and get it up and running within a couple of weeks. ( I am not a website builder just a business owner and I managed fine ) I have several subscription products on Subbly and they all work seamlessly. Customer service is amazing and so helpful and quick. They go out of their way to help.
Cons:
Nothing, it just works really well, is easy to use and inexpensive. Customer service is great too. Compared to wordpress it's a breeze to use.

Reasons for switching to Subbly

wordpress too complicated and expensive with all the add ons required

Read More

BC

Becky C.

Verified reviewer

Food & Beverages

Self-Employed

Used daily for more than 2 years

Review source

Reviewed October 2024

Love Subbly & their support team!

5

For our first couple of years in business, I used a competitor's back-end platform for my subscription box, and switching to Subbly was one of the best decisions I have made for my business! Subbly offers some great functionality (e.g., commitment terms), their platform is easy to use, and their support team is second to none. It's actually shocking (in a good way!) how responsive and helpful their support team is. If you're thinking of starting any sort of subscription business, don't even look at the other guys; go with Subbly!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Subbly's customer service and support is amazing! I also love being able to offer commitment terms to my subscribers. The financial commitment is obviously beneficial for my business, and my subscribers appreciate being able to pay monthly for any subscription length.
Cons:
I honestly can't think of anything! During my 2+ years on Subbly, anytime I have had a question, concern, or issue, the Subbly team is quick to respond, help, and/or escalate to the developer team.

Reasons for switching to Subbly

Subbly allows me to offer commitment terms to my subscribers, which is a fantastic feature. Also, Cratejoy's support was only okay when I first started with them, and by the time I left a couple years later, the support was absolutely terrible. Subbly's support blows theirs out of the water.

Read More

KM

Kensley M.

Verified reviewer

Retail

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed December 2024

Highly Recommend

5

I really would recommend Subbly if you are looking for an easy and effective way to set up a subscription website. The store configuration and website are ideal for subscriptions and memberships.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
First and foremost, customer service is the number one pro with Subbly. Subbly's team truly goes above and beyond to help. As someone who has limited tech/software knowledge and wants to be able to just focus on my business, having a company that can help address website/store configuration questions and concerns immediately and in a succinct way is vital. Additionally, Subbly seems to be consistently adding features, improvements, and new ways to gain and maintain subscribers.
Cons:
I have very little issues with Subbly so far. Any issues I have had, were immediately addressed and corrected.

Reasons for choosing Subbly

Price and customer reviews. It appeared we would have more flexibility with Subbly and the cost was comparable

Reasons for switching to Subbly

Ease of creating website and subscription billing

Read More

LF

LIsa F.

Verified reviewer

Arts and Crafts

Self-Employed

Used daily for less than 12 months

Review source

Reviewed September 2024

You won't regret giving Subbly a try!!

5

It's been a pleasure to deal with. I love the customer service and the whole team are really friendly and helpful. They listen to us customers and seem to want to grow and improve with us and what our needs are. I love that some of the big boxes use them too as this is handy if we need help too. For example Buster Box and I've been on one of [sensitive content hidden] courses, so the people in his group are also knowledgable of things. It truly is the best experience I have had with building an audience from scratch and trying to learn how to grow and maintain all the things I need to! Having people/the bot there ready to answer and help is such a relief. I'm not scared to try anymore and I just want to learn how to do all the things on it myself! Thank you Subbly!

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
I love the university video and written guides. Any question I have of how or what to do can be answered by either being able to find it in these guides, asking the chat bot or by actually speaking to a tech guy. They are always around and the Facebook group comes in very handy too. The website design is easy to navigate and get used to once you play around and learn all the things. I love that I can sell my box and products at the same time.
Cons:
I wish there were some scope to have just one or two cancellation options like we can implement them on the Subbly plan. I know that is the whole point of paying the different tiers, but if you allowed just one or two to be included on the basic plan, I think that would be ideal for us to use. Being able to just try one would more than likely get me to upgrade as I grow because no doubt I would need more than one! I would have liked to purchase the next plan too as I love that we can get someone to help with the design of our website, because I definitely need help with conversions on mine!!

Reasons for choosing Subbly

No need to add anything. Subbly has it all under one roof!

Read More

MT

Meghan T.

Verified reviewer

Retail

Self-Employed

Used daily for free trial

Review source

Reviewed February 2025

Great support for first time user

5

So far it's been a steeper learning curve than Shopify but given that I'm trying to create a more complicated customer flow with the subscription model, they provide a lot of extra resources to help you climb that learning mountain!

Ratings Breakdown

3
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
Their customer support is incredibly helpful - there are a lot of videos, the messaging response is prompt and thorough, and very user support friendly
Cons:
It's harder to customize than Shopify -- the "elements" and "blocks" are harder to work with, not as first time user friendly

Reasons for switching to Subbly

need subscription model and shopify didnt have the features I needed

Read More

LS

Lynne S.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2025

Great Customeer Service

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Great customer service, really helpful and quick to respond.Loving the new AI builder, built me a clean & updated website which looks and feels great, im really happy
Cons:
Havent used it long enough to comment, only just signed up so will have to use it for a while before i can comment

Reasons for switching to Subbly

Found it to complicated, and not easy to use

Read More

Showing 1 - 10 of 214 Reviews

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