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Josh P.
Advisor, 7 years

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Updated January 21, 2026
Frazer vs DealerCenter: Which is best for you?
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
Pricing available upon request
$40.00
per month
Free Trial
Free Version
Screenshots
and Demo
and Demo
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Top Rated
Features
Features
Inventory Management
4.73
For Automotive Dealerships
4.59
Document Management
4.44
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Financial Management
4.89
Lead Capture
4.87
For Automotive Dealerships
4.85
See All
Integrations
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Pros / Cons
- The user settings and permissions are a great feature to have for any dealership with multiple departments.
- I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them.
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- One of the best features is the built-in marketing options—DealerCenter lets us advertise on top sites like Facebook Marketplace, eBay, and Craigslist without having to log into each one separately.
- After a few days of logging onto the system to become oriented w/ navigation, it becomes a burden to determine which tool or icon to select & ultimately, I find myself fatigued attempting to figure out more "stuff" just to accomplish the basics.
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Ease-of-Use
4.7/ 5
Highest performing feature
in the comparison
4.8/ 5in the comparison
Value for Money
4.7/ 5
Highest performing feature
in the comparison
4.8/ 5in the comparison
Customer Support
4.6/ 5
Highest performing feature
in the comparison
4.9/ 5in the comparison
Functionality
4.6/ 5
Highest performing feature
in the comparison
4.8/ 5in the comparison
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
N/A
Advisor
Recommendations
Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad