Better Reports vs Swydo: Which is best for you?

The ability to create custom fields and formulas makes it feel like it’s built exactly for my business.

It can be a bit tricky to build the reports yourself as there are so many possible variables and cuts of the data

However, we see more and more connections between platforms appearing monthly, which shows us they are actively working on increasing these to allow more comprehensive marketing effort reporting.

They don't have all the metrics from Advertising platforms, which can be frustrating and sometimes I find the metric pulls completely differently than whats in Google.