Adverity 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Adverity

4.5

(26)

Pricing

Pricing available upon request

About Adverity

Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

Unify all of your data to create a single source of truth over business performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Unrivaled data transformations
• Automated data quality and management tools

With smart automations and AI-powered tools, Adverity empowers data and marketing professionals to maximize the performance of their data.

Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, Dentsu, and more.

Learn more at www.adverity.com

Adverity Screenshots

Adverity Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Adverity Features

Popular features found in Data Extraction
API
Data Connectors
Data Import/Export
Data Verification
Document Extraction
Email Address Extraction
Image Extraction
Multiple Data Sources
Phone Number Extraction
Reporting/Analytics
Third-Party Integrations
Web Data Extraction
More features of Adverity
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
Authentication
Auto Extraction
Automated Scheduling
Behavior Analytics
Big Data Analytics
Campaign Analytics
Campaign Management
Campaign Tracking
Charting
Cohort Analysis
Commenting/Notes
Conversion Tracking
CRM
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Aggregation and Publishing
Data Analysis Tools
Database Support
Data Capture and Transfer
Data Cleansing
Data Dictionary Management
Data Discovery
Data Extraction
Data Governance
Data Integration
Data Management
Data Mapping
Data Migration
Data Quality Control
Data Replication
Data Security
Data Source Connectors
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Data Warehouse
eCommerce Management
ETL
ETL - Extract Transfer Load
File Sharing
Functions/Calculations
Historical Reporting
Integration Management
Integrations Management
Job Scheduling
Key Performance Indicators
Keyword Tracking
KPI Monitoring
Lead Capture
Marketing Reports
Master Data Management
Match & Merge
Metadata Management
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Marketing
Performance Management
Performance Metrics
Predictive Analytics
Private Dashboards
Profitability Analysis
Public Dashboards
Publishing/Sharing
Query Builder
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Real-Time Updates
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Scheduled/Automated Reports
Scorecards
Search/Filter
Secure Data Storage
Self-service Analytics
Self Service Data Preparation
Self Service Portal
SEO Management
Single Page View
Single Sign On
Social Media Integration
SSL Security
Status Tracking
User Management
Visual Analytics
Visual Discovery
Visualization
Web Services
Website Analytics
Widgets
Workflow Management

Adverity Integrations

Brandwatch

Mailchimp

AppFollow

Webtrends

Zendesk Suite

AppsFlyer

See all 43 integrations

Adverity User Reviews

Overall Rating

4.5

Ratings Breakdown

54%

42%

Secondary Ratings

Ease of Use

4.0

Value for money

4.2

Customer support

4.5

Functionality

4.4

Matthew B.

Verified reviewer

Internet

5001-10000 employees

Used daily for less than 12 months

Review source

Reviewed March 2022

"The best platform to extract Data and Benefits at a good Price"

As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.

Cons:

When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity

Vendor Response

Hi Matthew, Thank you for your detailed feedback, we really appreciate it! Pleased to know that you have found our solution easy to implement and the data you gain is instrumental in your daily activities, especially for streamlining your social media strategy. Many of our customers have benefited from customisations and our experts are consistently working on new features that will help refine daily processes. I have passed on your compliments and feedback to the Product Team. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers keep up to date on Adverity's solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Many thanks, Samia from Adverity

Replied April 2022

Laura K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed December 2022

All in one tool

Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

Cons:

The data connectors can be finicky at times which causes us to troubleshoot.

Reasons for choosing Adverity

Adverity offered more solutions and support for our team.

Reasons for switching to Adverity

Our team did not have the manpower to build customized dashboards from Tableau.

Vendor Response

Hi Laura, Thank you for your feedback, we really appreciate it! We are delighted to work with GS&F closely, ensuring that our solutions provide value and support for all your data needs. I have passed on your compliments to our customer support team. From all of us at Adverity, wishing you and your team a wonderful festive session! Regards, Samia from Adverity

Replied December 2022

George B.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed August 2022

Great Data Integration tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio

Cons:

Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few

Reasons for choosing Adverity

Value for money, more data connection points available

Vendor Response

Hi George, Thank you for taking the time to review us, we really appreciate it! We consistently add and update our APIs to ensure customers maintain a smooth and consistent experience, helping them to get the most out of their data. I have passed on your compliments to our internal teams. We run regular Customer Focus Clinics, which keep our customers updated on our solutions and they are an opportunity to connect directly with our experts. If you would like to be invited, please reach out to your account manager. All the best! Samia from Adverity

Replied November 2022

Verified

Reviewer

Retail

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed June 2022

An excellent low-code ETL tool

Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.

Ratings Breakdown

Ease of use

Functionality

Pros:

Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.

Cons:

The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve.

Vendor Response

Hello, We appreciate your feedback! Pleased to know that you find our growing list of Connectors easy to implement within your team and the data you gain is instrumental for your client reporting. Our experts are consistently working on new features that will help refine daily processes for our customers. I have passed on your compliments and feedback to the Product Team. As you have experienced, our account managers work diligently with customers to understand their unique business requirements. We would encourage you to reach out to your account manager regarding sharing your experiences with Adverity in the form of a case study, that can help other customers in their Adverity journey. Many thanks, Samia from Adverity

Replied June 2022

Verified

Reviewer

E-Learning

501-1000 employees

Used daily for less than 2 years

Reviewed November 2019

Extremely customizable and powerful tool for marketing data automation, with a steep learning curve

Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools. Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits. 2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time. 3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

Cons:

Learning curve is substantial - understanding the logic of the product takes time and some technical skills. Some error messages are not explanatory and, again, require some experience with the product and technical knowledge. Documentation is still in development, and extra communication with support team is inevitable.

Vendor Response

Thank you for taking the time to write us this great review! Cheers, Your Adverity team

Replied November 2019

Todd M.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for less than 2 years

Review source

Reviewed November 2019

Marketing Data and ETL Made Easy

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs. Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

Cons:

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Vendor Response

Thank you very much for this great review, Todd! We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team. Cheers, Your Adverity Team

Replied November 2019

Edina M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Reviewed November 2019

Adverity Review

Our teams daily work life is made easier with Adverity, since we no longer need to create complex and raw excel riport for clients and other team members. The time we used up for creating such "primitive" reports can be used for much important and high value tasks.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker! The design of the tool is really clean, which is great once you get the hang of how the tool is working. Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things. From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.

Cons:

Terribly missing the option to send a chart from one riport to another. At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

Vendor Response

Hi Edina, Thank you very much for taking the time to write us this great review. Cheers, Your Adverity team

Replied November 2019

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Reviewed November 2019

1,5 year experience in Adverity.

Overall it is a fast-evolving useful ETL system with great Insights platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adverity is a constantly evolving great ETL system. We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy.

Cons:

Some things are not so logical. for example. In Insights if you want to add something to a chart you have to "right-click". It was a bit strange because nowhere else you use right-click in Adverity. It would be better if we have better documentation. Our work would be a lot easier if our campaign managers could edit the text widgets.

Vendor Response

Hi there, Thanks a lot for taking the time to write us this great review. Cheers, Your Adverity team

Replied November 2019

Ozgur A.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Reviewed October 2019

Marketing Tool

Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to merge the data and visualize it in terms of marketing professional vision

Cons:

It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

Reasons for choosing Adverity

Better client service, better capability

Vendor Response

Hi Ozgur, Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients. Cheers, Your Adverity team

Replied October 2019

Chanderdhar S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Reviewed November 2019

Advanced ETL tool

Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Scheduled extraction with import reports. Also, support is always there to fix issues as soon as possible.

Cons:

Repeated schema mapping for new data streams.

Reasons for choosing Adverity

Adverity has better integrations and more data connections that all other platforms available.

Vendor Response

Thank you for taking the time to leave us this great review, Chanderdhar! We are happy to hear that you are pleased with our product and support team. Cheers, Your Adverity team

Replied November 2019

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