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Dreamdata

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Dreamdata 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Dreamdata
Dreamdata
4.8
(55)

Pricing

Starting at $750.00 per month

About Dreamdata

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.

This empowers B2B marketers to:

  • Build precise audiences and activate them with direct syncs to ad platforms.

  • Trigger timely, targeted activity using AI-identified intent signals and notifications.

  • Feed reliable pipeline data back to platforms with one-click conversion syncs.

  • Instantly measure and analyze how your GTM efforts impact revenue.

Best of all, Dreamdata is easy to implement and built to scale as your KPIs, team, and business grow - keeping your team and leadership aligned around a single clear view of what’s working.

Dreamdata Screenshots

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Dreamdata Pricing and Plans

Starting price: $750.00 per month
Free Trial
Free Version

Free

$0.00

Plan includes:

  • B2B Web Analytics
  • Cookie & Cookie-less Tracking
  • Engagement Scoring
  • Company Identification
  • Audience Builder
  • Slack/Teams Notifications
  • Ad Spend Report
  • B2B Benchmarks
  • User History: 2 months
  • Seats: 5
Read More

Activation Starter

$750.00

usage based, per month

Plan includes:

  • All in Free Plus:
  • 360 Customer Journeys
  • AI Signals
  • Build Precise Audiences
  • Audience & Conversion Syncing to Ad Platforms
  • Slack/Teams Notifications
  • Basic Tech Stack Integrations
  • User History: 2 years
  • Stage Models: 4
  • Syncs: 50
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Attribution Advanced

Pricing available upon request

Plan includes:

  • Measure marketing impact with AI and custom attribution models.
  • Gain insights from revenue and content analytics.
  • Custom reporting on ROI, ROAS, and more.
  • AI-Powered Report Summaries, Advanced Data Controls and much more.
  • Full Onboarding
  • Dedicated CSM
  • Dedicated Technical Manager
  • Solutions Consulting
  • Data Science Support
  • Event Builder
Read More

Attribution Advanced + Activation Pro

Pricing available upon request

Plan includes:

  • All in Attribution Advanced, plus:
  • Orchestrate GTM at scale, gain a deep understanding of customer journeys.
  • Use AI to identify and target your ideal buyers.
  • Activate precise audiences with all major ad platforms.
  • Notify sales about highly engaged accounts via notifications.
  • Custom Limits & Volumes tailored to your needs.
  • Unlimited Syncs
  • Unlimited Notifications
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Dreamdata Features

  • Popular features found in Marketing Attribution
    Advertising Management
    Affiliate Management
    Attribution Modeling
    Audience Targeting
    Campaign Analytics
    Conversion Tracking
    Customer Journey Mapping
    Customer Segmentation
    Data Import/Export
    Engagement Tracking
    Performance Metrics
  • More features of Dreamdata
    Activity Dashboard
    Activity Planning
    Activity Tracking
    Ad hoc Query
    Ad hoc Reporting
    AI/Machine Learning
    API
    Behavioral Analytics
    Behavior Tracking
    Benchmarking
    Budgeting/Forecasting
    Campaign Management
    Campaign Personalization
    Campaign Planning
    Campaign Segmentation
    Campaign Tracking
    Channel Management
    Click Tracking
    Cohort Analysis
    Contact Database
    Conversion Rate Optimization
    CRM
    Cross Channel Attribution
    Customer Activity Tracking
    Customer Database
    Customer Profiles
    Customer Touchpoints
    Customizable Fields
    Customizable Reports
    Customizable Templates
    Dashboard
    Dashboard Creation
    Data Blending
    Data Classification
    Data Clustering
    Data Connectors
    Data Discovery
    Data Extraction
    Data Integration
    Data Mapping
    Data Source Connectors
    Data Synchronization
    Data Transformation
    Data Visualization
    Demand Forecasting
    Email Marketing
    Email Tracking
    Forecasting
    Funnel Analysis
    GDPR Compliance
    Goal Setting/Tracking
    Key Performance Indicators
    Keyword Tracking
    KPI Monitoring
    Lead Capture
    Lead Generation
    Lead Qualification
    Marketing Automation
    Media Planning
    Modeling & Simulation
    Multi-Campaign
    Multi-Channel Attribution
    Multi-Channel Data Collection
    Multi-Channel Management
    Multi-Channel Marketing
    Multiple Data Sources
    Multi-Touch Attribution
    Pageview Tracking
    Personalization
    Pipeline Management
    Pipeline Reports
    Predictive Analytics
    Profitability Analysis
    Real-Time Analytics
    Real-Time Data
    Real-Time Monitoring
    Real-Time Reporting
    Referral Tracking
    Reporting/Analytics
    Reporting & Statistics
    ROI Tracking
    Role-Based Permissions
    Search/Filter
    Segmentation
    Self Service Data Preparation
    Single Sign On
    Site Search Tracking
    Social Media Integration
    Spend Management
    Strategic Planning
    Target Account Identification
    Third-Party Integrations
    Time on Site Tracking
    Time Series Analysis
    Trend Analysis
    User Interaction Tracking
    Visitor Tracking
    Visual Analytics
    Visualization
    Website Analytics
    Web Traffic Reporting

Dreamdata Integrations

HubSpot CRM
HubSpot CRM
Pipedrive
Pipedrive
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Segment
Segment
Marketo Engage
Marketo Engage
Amazon Redshift
Amazon Redshift

See all 16 integrations

Dreamdata User Reviews

Overall Rating

4.8

Ratings Breakdown

5

84%

4

16%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.6

Value for money

4.8

Customer support

4.8

Functionality

4.8

Have you used Dreamdata and would like to share your experience with others?

Luuk's profile

Luuk V.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed November 2021

Thanks to Dreamdata we're now able to track organic search performance

5

Dreamdata enables us to track performance per channel even better. Where are now able to see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment all the way until a deal is closed. Before, we were not able to see the exact performance of a lot of different channels. Now we can see exactly what channels/campaigns contribute to generating Sales Qualified Leads. Another huge advantage of Dreamdata is that we're finally able to track organic performance. A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance. The same for Capterra. Dreamdata is the best solution to track your Capterra data, a place where a lot of visitors discover your product for the first time, and later enter your website via branded terms. Imagine you can instantly see what channels are performing, without your last touch data being overwritten by branded terms or other campaigns. Shutting down non-performing campaigns and increasing the budget on the ones that are working. That's where Dreamdata comes in.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Finally able to track a lot more data than with standard analytics tools. Working with the people from Dreamdata has been a perfect experience.
Cons:
That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights.

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Frederik Saabye's profile

Frederik Saabye M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed August 2023

Indispensable for our GTM

5

Easy to set up and very helpful people in the company. Once we got it up and running and started to funnel data into Dreamdata, it quickly became a one-stop platform for everything marketing & Gtm related.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.
Cons:
The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

Reasons for choosing Dreamdata

The free product that gave us a taste of how it works and the ease of use.

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Kenneth's profile

Kenneth N.

Verified reviewer

Translation and Localization

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed October 2020

Great tool to understand the complete customer journey

4

A great database that uncovers the missing details of your customers journey while also giving you an overall view of how you are performing, leading to more educated decisions and benchmarking.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
Having the ability to investigate each company's journey and see exactly how they converted is super insightful. Aggregating all this data and seeing overall trends helps validate our activities and shows whether they are working or not. Owning all the data ourselves, I don’t need to rely on 3rd parties to tell me how we are doing.
Cons:
We definitely need to maintain good data practices and tracking in order to make it work, and sometimes it takes some effort to validate that all is setup correctly.

Read More

Maxime's profile

Maxime S.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed October 2021

Game-changer to make better marketing decision

5

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Dreamdata has definitely been a game-changer for our company. Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions. We've built a custom model with DD team, which is super responsive and helpful - Kudos to [SENSITIVE CONTENT]-. The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion. So we can easily optimize the funnel based on those insights. What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions.
Cons:
The time to implement to solution has been a bit long.

Read More

Jakub's profile

Jakub D.

Verified reviewer

Translation and Localization

2-10 employees

Used daily for less than 6 months

Review source

Reviewed August 2021

Single source of truth for performance attribution & revenue analytics for data-driven marcom&sales

5

What I especially appreciate is customer care from lead to the user. Dreamdata does what it does have to do and that is all that I expect aside from customer care, which is exemplary.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure.
Cons:
I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0.

Reasons for switching to Dreamdata

UX & Integrations.

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Baptiste's profile

Baptiste D.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed October 2021

Outstanding attribution modeling tool!

5

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making. Dreamdata helps us understand the impact of any company experiment and any marketing action.
Cons:
The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :)

Read More

Thorsten's profile

Thorsten O.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2023

Very good tool.

5

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Exactly what you need. Not more not less.
Cons:
There is not much. The perfect thing would ready made template reports for some use cases.

Reasons for choosing Dreamdata

Better cheaper and better support overall

Read More

Noémie's profile

Noémie H.

Verified reviewer

Computer Software

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed February 2021

Best tool to transition to multi-touch attribution!

5

Dreamdata allows us to track any given touchpoint in the customer journey of our clients & prospects. It's perfectly tailored for both data teams and business teams! On one hand, the tool integrates very well with Hubspot and Segment, so it gives us technical liberty and flexibility in terms of tracking. Marketing and bizdev teams can also easily see the performance of their channels and their cross-team collaborations with a nice interface.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue.
Cons:
Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights.

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David's profile

David M.

Verified reviewer

Logistics and Supply Chain

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed November 2020

Discover and understand the whole customer journey to ameliorate the online marketing performance

5

Dreamdata has helped us to optimize our online marketing performance by focusing on the right metrics: It gives us the possibility to understand the customer journey by showing the various touchpoints a potential customer has before turning into a lead, enabling us to contribute deals to the right channels. Furthermore, it provides smart reports to marketers in order to better evaluate the performance of marketing activities across all stages of the sales-cycle, facilitating better conversion rates. The onboarding may require some time and extra work, but the customer success team is really helpful, responsive and professional, which turns the process an enjoyable experience.

Ratings Breakdown

5
Ease of use
5
Customer support
4
Functionality
icon
Pros:
Dreamdata is a really useful tool for B2B marketers to get invaluable insights into the customer journey in order to understand the bigger picture. As a consequence, it is possible to attribute revenue to different marketing activities and focus on the ones that generate the best results.
Cons:
Integrating the tool was quite a tedious process and it took some time to get the first insights.

Reasons for choosing Dreamdata

Dreamdata has already developed a great tool, but with its team and a clear vision, the startup will be in a position to provide an outstanding product in the near future, which will be highly beneficial for many B2B-marketers.

Read More

Lokeshkumar's profile

Lokeshkumar D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed February 2023

Dreamdata is easy to use and requires minimal setup.

5

Dreamdata is a great account-based Revenue Attribution Platform for account-based marketers. B2B marketers aiming to establish, repeat, and scale success will like its many capabilities.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Great account-based marketing platformDreamdata has been incredibly beneficial to me as an account-based marketer. It has helped me better understand my account-based journey, identify my target audiences, and measure my ABM ROI. On top of that, Dreamdata is easy to use and requires minimal setup.
Cons:
Dreamdata has minor limitations. The platform may require account-based marketing knowledge to use. Dreamdata may cost more than other account-based attribution services.

Read More

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