EngineRoom vs Google Analytics 360: Which is best for you?

User experience, data analysis, and the learning curve are the best terms to describe my experience with EngineRoom. Once I got oriented, it became nearly intuitive to prepare new charts, explore different options, and achieve great results with just a few clicks.

There are gaps that I am still getting used to compared to Minitab. Lots of tools but not all of my favorite tools and logging in for me is a nuisance, often having to reset password.

Some simplification of the tools for the part time user would be really helpful. And perhaps a summary level of analytic data could be shared about all site visitors without revealing details on the actual individuals and their location or geodemographics.

I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.