Funnel 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Funnel

4.7

(19)

Pricing

Starting at $750.00 per month

About Funnel

Funnel is the leading marketing data hub designed to help marketing teams own their performance.

With Funnel, marketers connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code.

With solid connections that serve up game-changing insights, data-driven companies such as Havas Media, Adidas, Sony, and Home Depot unlock the true impact of their data.

Funnel Screenshots

Funnel Pricing and Plans

Starting price: $120.00

Free Trial

Free Version

Starter

$120.00

Plan includes:

500 flexpoints included (additional flexpoints can be purchased)
Connect to our 121 most popular data sources
Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

Business

$750.00

flat rate, per month

Plan includes:

Choose from 500+ connectors
Choose from 40 destinations
Funnel Measurement available as add-on (MMM, MTA, Incrementality testing)

Enterprise

Pricing available upon request

Plan includes:

1500 flexpoints base capacity
Choose from 230+ core connectors
Choose from 10 destinations
Up to 10 custom connectors
Guided advanced setup
Multiple workspaces
User roles and permissions
Enterprise Single Sign-On
Data region choice (EU or US)
Customer Success Partner

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Funnel Features

Popular features found in Marketing Analytics
Ad hoc Reporting
Conversion Tracking
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Keyword Tracking
KPI Monitoring
Reporting & Statistics
ROI Tracking
Search/Filter
Website Analytics
More features of Funnel
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Query
Alerts/Notifications
API
Campaign Analytics
Campaign Management
Campaign Tracking
Collaboration Tools
CRM
Cross Channel Attribution
Customizable Fields
Customizable Reports
Dashboard Creation
Data Analysis Tools
Data Capture and Transfer
Data Connectors
Data Extraction
Data Integration
Data Mapping
Data Migration
Data Modeling
Data Quality Control
Data Security
Data Storage Management
Data Synchronization
Data Transformation
Data Warehouse
Drag & Drop
ETL - Extract Transfer Load
Functions/Calculations
Funnel Analysis
Goal Setting/Tracking
Job Scheduling
Key Performance Indicators
Marketing Reports
Match & Merge
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multiple Data Sources
Multi-Touch Attribution
Performance Management
Performance Metrics
Private Dashboards
Profitability Analysis
Public Dashboards
Referral Tracking
Reporting/Analytics
Role-Based Permissions
Scheduled/Automated Reports
Scorecards
Self Service Data Preparation
Single Sign On
Time on Site Tracking
Trend/Problem Indicators
Visual Analytics
Visualization
Widgets

Funnel Integrations

Tableau

AdRoll

Google Analytics 360

Google Ads

HubSpot CRM

Microsoft Azure

See all 12 integrations

Funnel User Reviews

Overall Rating

4.7

Ratings Breakdown

74%

26%

Secondary Ratings

Ease of Use

4.6

Value for money

4.7

Customer support

4.6

Functionality

4.5

Guido N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed February 2022

One of the best ETL on the market, worth its (high) cost

I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Cons:

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Reasons for choosing Funnel

It is incredibly easy to setup, it offers loads of connectors, the interface is friendly and needs no training. It is quite expensive, but you gain in time and efficiency.

Mark B.

Verified reviewer

Telecommunications

201-500 employees

Used daily for more than 2 years

Reviewed June 2020

Funnel is one main success factor for our BI stack

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons:

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Reasons for choosing Funnel

Awesome team and nice support, fair pricing, custom data requests, easy UI

Vendor Response

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Replied June 2020

Verified

Reviewer

Airlines/ Aviation

51-200 employees

Used daily for less than 12 months

Review source

Reviewed February 2020

Solid Application To Get Your Data In The Right Places

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons:

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Ashish D.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2021

Nice tool with immense contribution to day to day work

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons:

Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Vendor Response

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Replied April 2021

Verified

Reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

Useful data integration tool

Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since

Cons:

Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data

Amaury G.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 6 months

Reviewed March 2018

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Cost data upload into Google Analytics is now much easier

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons:

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Vendor Response

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Replied April 2018

James N.

Verified reviewer

Food & Beverages

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2021

Fantastic Product, meets our needs perfectly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Funnel.io is a fantastic tool for getting third party marketing data into our internal systems. The range of report types and channels available is amazing, and the setup/ functionality within the tool is very intuitive. Customer Service is top notch and new channels, reports and functionality are constantly being added.

Cons:

There are few cons or limitations I can think of. Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available.

Mikko V.

Marketing and Advertising

201-500 employees

Used daily for less than 2 years

Reviewed March 2018

Great combination of customisability and ease of use

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons:

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Vendor Response

Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data. I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

Replied April 2018

Ondřej W.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

Measure your ROAS/KPI and so much more within few dashboards

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together

Cons:

It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in

Stefanie K.

Verified reviewer

Investment Management

Self-Employed

Used daily for less than 12 months

Review source

Reviewed January 2023

Tracking all the important marketing information