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Funnel

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Funnel

Funnel 2026: Benefits, Features & Pricing

On this page
  • Overview
  • User Interface
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Funnel
Funnel
4.7
(19)

Pricing

Starting at $750.00 per month

About Funnel

Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide tools for reporting, measurement, and data export. It is used by digital marketers, data analysts, business intelligence teams, IT departments, and marketing agencies across industries such as e-commerce, retail, B2B, B2C, travel, hospitality, and finance. The platform helps organizations centralize marketing data to improve visibility into campaign performance.

The platform includes a library of data connectors that link to marketing platforms, analytics tools, and advertising channels. It offers automated reporting features that generate real-time reports without requiring manual spreadsheet work. AI-based tools, such as marketing mix modeling and multi-touch attribution, are available to analyze campaign impact beyond last-click attribution. A conversational AI feature, Data Chat, allows users to query marketing data and receive instant summaries. No-code workflows enable users to unify marketing, analytics, and sales data and export it to destinations such as data warehouses or business intelligence tools without ongoing ETL maintenance.

Funnel adheres to enterpr...

ise-grade security standards, including GDPR, CCPA, SOC 2, and ISO 27001 compliance. It processes large volumes of digital advertising data and supports active data sources. The platform handles data cleaning and unification to create analysis-ready datasets and eliminate reporting gaps. Reports can be personalized to align with brand requirements and scaled across multiple clients or business units.

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Funnel User Interface

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Funnel Pricing and Plans

Starting price: $120.00
Free Trial
Free Version

Starter

$120.00

Plan includes:

  • 500 flexpoints included (additional flexpoints can be purchased)
  • Connect to our 121 most popular data sources
  • Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

Business

$750.00

flat rate, per month

Plan includes:

  • Choose from 500+ connectors
  • Choose from 40 destinations
  • Funnel Measurement available as add-on (MMM, MTA, Incrementality testing)

Enterprise

Pricing available upon request

Plan includes:

  • 1500 flexpoints base capacity
  • Choose from 230+ core connectors
  • Choose from 10 destinations
  • Up to 10 custom connectors
  • Guided advanced setup
  • Multiple workspaces
  • User roles and permissions
  • Enterprise Single Sign-On
  • Data region choice (EU or US)
  • Customer Success Partner
Read More
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Funnel Features

  • Popular features found in Marketing Analytics
    Ad hoc Reporting
    Conversion Tracking
    Dashboard
    Data Import/Export
    Data Source Connectors
    Data Visualization
    Keyword Tracking
    KPI Monitoring
    Reporting & Statistics
    ROI Tracking
    Search/Filter
    Website Analytics
  • More features of Funnel
    Access Controls/Permissions
    Activity Dashboard
    Ad hoc Analysis
    Ad hoc Query
    Alerts/Notifications
    API
    Campaign Analytics
    Campaign Management
    Campaign Tracking
    Collaboration Tools
    CRM
    Cross Channel Attribution
    Customizable Dashboard
    Customizable Fields
    Customizable Reports
    Dashboard Creation
    Data Analysis Tools
    Data Capture and Transfer
    Data Connectors
    Data Extraction
    Data Integration
    Data Mapping
    Data Migration
    Data Modeling
    Data Quality Control
    Data Security
    Data Storage Management
    Data Synchronization
    Data Transformation
    Data Warehouse
    Drag & Drop
    ETL
    ETL - Extract Transfer Load
    Functions/Calculations
    Funnel Analysis
    Goal Setting/Tracking
    Interactive Reports
    Job Scheduling
    Key Performance Indicators
    Marketing Reports
    Match & Merge
    Multi-Campaign
    Multi-Channel Attribution
    Multi-Channel Data Collection
    Multiple Data Sources
    Multi-Touch Attribution
    Performance Management
    Performance Metrics
    Private Dashboards
    Profitability Analysis
    Public Dashboards
    Referral Tracking
    Reporting/Analytics
    Role-Based Permissions
    Scheduled/Automated Reports
    Scorecards
    Self Service Data Preparation
    Single Sign On
    Templates
    Time on Site Tracking
    Trend/Problem Indicators
    Visual Analytics
    Visualization
    Widgets

Funnel Integrations

Tableau
Tableau
AdRoll
AdRoll
Google Analytics 360
Google Analytics 360
Google Ads
Google Ads
HubSpot CRM
HubSpot CRM
Microsoft Azure
Microsoft Azure

See all 12 integrations

Funnel User Reviews

Overall Rating

4.7

Ratings Breakdown

5

74%

4

26%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.6

Value for money

4.7

Customer support

4.6

Functionality

4.5

Guido's profile
Guido N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed February 2022

One of the best ETL on the market, worth its (high) cost

5

I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Ratings Breakdown

5
Ease of use
5
Value for money
4
Customer support
4
Functionality
icon
Pros:
Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).
Cons:
As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Reasons for choosing Funnel

It is incredibly easy to setup, it offers loads of connectors, the interface is friendly and needs no training. It is quite expensive, but you gain in time and efficiency.

Read More

MB
Mark B.

Verified reviewer

Telecommunications

201-500 employees

Used daily for more than 2 years

Reviewed June 2020

Funnel is one main success factor for our BI stack

5

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Cons:
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Reasons for choosing Funnel

Awesome team and nice support, fair pricing, custom data requests, easy UI

Vendor Response

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Replied June 2020

Read More

VR
Verified
Reviewer

Airlines/ Aviation

51-200 employees

Used daily for less than 12 months

Review source

Reviewed February 2020

Solid Application To Get Your Data In The Right Places

4

Ratings Breakdown

3
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Cons:
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Read More

AD
Ashish D.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2021

Nice tool with immense contribution to day to day work

5

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Ratings Breakdown

5
Ease of use
5
Customer support
5
Functionality
icon
Pros:
Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
Cons:
Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Vendor Response

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Replied April 2021

Read More

VR
Verified
Reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

Useful data integration tool

4

Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

Ratings Breakdown

5
Ease of use
5
Value for money
4
Customer support
3
Functionality
icon
Pros:
Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since
Cons:
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data

Read More

Amaury's profile
Amaury G.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 6 months

Reviewed March 2018

Easy to use. Huge time saver for uploading cost data into Google Analytics.

5

Cost data upload into Google Analytics is now much easier

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Cons:
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Vendor Response

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Replied April 2018

Read More

JN
James N.

Verified reviewer

Food & Beverages

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2021

Fantastic Product, meets our needs perfectly

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Funnel.io is a fantastic tool for getting third party marketing data into our internal systems. The range of report types and channels available is amazing, and the setup/ functionality within the tool is very intuitive. Customer Service is top notch and new channels, reports and functionality are constantly being added.
Cons:
There are few cons or limitations I can think of. Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available.

Read More

MV
Mikko V.

Marketing and Advertising

201-500 employees

Used daily for less than 2 years

Reviewed March 2018

Great combination of customisability and ease of use

5

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.
Cons:
Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Vendor Response

Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data. I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

Replied April 2018

Read More

OW
Ondřej W.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

Measure your ROAS/KPI and so much more within few dashboards

5

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together
Cons:
It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in

Read More

SK
Stefanie K.

Verified reviewer

Investment Management

Self-Employed

Used daily for less than 12 months

Review source

Reviewed January 2023

Tracking all the important marketing information

5

I feel like it covers everything when it comes to marketing analyzes so it’s the best software to use.

Ratings Breakdown

4
Ease of use
4
Value for money
3
Customer support
4
Functionality
icon
Pros:
I like the fact that I can see what works well with my marketing strategies and where I need to adjust.
Cons:
It took me some time to figure out how to use everything but it’s still worth it so I can not really complain.

Read More

Showing 1 - 10 of 19 Reviews
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