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Google Analytics 360 vs Lotame

Updated February 4, 2026

Google Analytics 360 vs Lotame: Which is best for you?

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Starting Price

Pricing available upon request

$1.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Data Aggregation
4.75
Website Analytics
4.72
Reporting/Analytics
4.69
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Integrations
WordPress
WordPress
Google Search Console
Google Search Console
Google Ads
Google Ads
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Pros / Cons
  • Powerful data analysis capabilities, customizable dashboards, and strong integration with other Google products make it easy to analyze large datasets and uncover insights.
  • I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.
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  • The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.
  • User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way
Ease-of-Use
4.2/ 5
Highest performing feature
in the comparison
4.4/ 5
Value for Money
Highest performing feature
in the comparison
4.7/ 5
4.4/ 5
Customer Support
4.2/ 5
Highest performing feature
in the comparison
4.8/ 5
Functionality
Highest performing feature
in the comparison
4.6/ 5
4.4/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2023
N/A
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad