Looker 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Looker

4.6

(282)

Pricing

Starting at $2,000.00 per month

About Looker

Looker, now part of Google Cloud, is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions.

Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs, and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers.

With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.

Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media, and technology.

Looker Screenshots

Looker Pricing and Plans

Starting price: $2,000.00 per month

Free Trial

Free Version

Basic

$2,000.00

per month

No plan information available

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Looker Features

Popular features found in Dashboard
Access Controls/Permissions
Alerts/Notifications
Data Import/Export
Data Visualization
Functions/Calculations
Performance Metrics
Reporting/Analytics
Scorecards
Search/Filter
Widgets
More features of Looker
A/B Testing
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
AI/Machine Learning
Alerts/Escalation
Annotations
API
Application Development
Attribution Modeling
Audience Targeting
Behavioral Analytics
Benchmarking
Budgeting/Forecasting
Campaign Management
Campaign Tracking
Charting
Collaboration Tools
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Customizable Dashboard
Customization
Dashboard
Dashboard Creation
Data Blending
Data Capture and Transfer
Data Connectors
Data Dictionary Management
Data Extraction
Data Management
Data Modeling
Data Synchronization
Data Transformation
Drag & Drop
Embeddable Maps
Financial Reporting
Forecasting
For Healthcare
Forms Management
For Sales Teams/Organizations
For Science
Goal Setting/Tracking
High Volume Processing
Integration into Third Party Applications
Interactive Reports
Key Performance Indicators
Keyword Tracking
KPI Monitoring
Marketing Reports
Media Analytics
Mixed Methods Research
Mobile Access
Mobile Reporting
Monitoring
Multi-Channel Attribution
Multi-Channel Data Collection
Multiple Data Sources
Multi-Touch Attribution
Multi-User Collaboration
Multivariate Analysis
No-Code
Predictive Analytics
Private Dashboards
Profitability Analysis
Public Dashboards
Quantitative Analysis
Radial Mapping
Real-Time Analytics
Real-Time Data
Real-Time Updates
Referral Tracking
Regression Analysis
Reminders
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Sales Reports
Sales Trend Analysis
Scheduled/Automated Reports
Self-service Analytics
Self Service Data Preparation
Sensitive Data Identification
Single Page View
Single Sign On
Site Search Tracking
SSL Security
Statistical Analysis
Strategic Planning
Streaming Analytics
Templates
Territorial Mapping
Text Analysis
Time on Site Tracking
Time Series Analysis
Trend Analysis
Trend/Problem Indicators
User Interaction Tracking
User Research Analysis
Visual Analytics
Visual Discovery
Visualization
Visual Workflow Management
Website Analytics

Looker Integrations

Google Analytics 360

Integration rated 4.9 from 28 reviews

Google Ads

Integration rated 4.9 from 24 reviews

Microsoft Excel

Integration rated 4.9 from 18 reviews

Google Workspace

Integration rated 4.8 from 13 reviews

HubSpot Marketing Hub

Integration rated 4.8 from 11 reviews

Zendesk Suite

See all 18 integrations

Looker User Reviews

Overall Rating

4.6

Ratings Breakdown

63%

30%

Secondary Ratings

Ease of Use

4.3

Value for money

4.4

Customer support

4.5

Functionality

4.4

Manish S.

Verified reviewer

Higher Education

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed August 2024

Mapping Complex Relationships with Google LookerML

Being a Data analyst requires a Good BI tool and using Google looker has been a great experience for me. I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet and google docs. However, there were sometimes I encountered issues with large datasets. Overall, I would say it's been a great experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of time. Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive. Also, with google looker reports can be delivered by specific schedules.

Cons:

Occasional lags are there when I process large data sets which I feel is a downside. Also, ETL feature is missing in Google looker which I find disappointing as it should be already there.

Robert S.

Verified reviewer

Industrial Automation

5001-10000 employees

Used weekly for less than 6 months

Review source

Reviewed September 2025

A good BI tool for quick solutions, but with limitations

I found that blending data from multiple data sources can be a hassle. Working more on building the visualizations, I found that while the final users appreciate the basic visuals and charts, my desire to create more compelling designs and visuals can be constrained by the platform limitations. Also, for complex queries, Looker becomes pretty slow. On the other hand, the interactivity its visuals bring up is better than one of the BI tool I used in the past (Tableau).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Probably the capability to allow non-technical users to create their own dashboards/reports to explore data. While a data analytics team can work on building complex dashboards, allowing for discovery and diagnostic, Looker allows business users to quickly draw out some information on their own, without wasting time on raising requests for the dev team

Cons:

From a developer/data analyst point of view, the visualization capabilities are pretty limited compared to other tools, like Tableau or Power BI. Also, some limitations when it comes to connecting to different types of data sources.

Verified

Reviewer

Internet

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed September 2019

A great tool for exploring data

I user Looker every day to create dashboards that I share within the company. At the same time I use Looker to analyze data on ad hoc requests

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 4

Functionality

Pros:

It's really easy to create dashboards and reports. Even though we need to code some things it allows to be really flexible in the way you create and display data.

Cons:

I had to learn more technical information, the code, and how to work with development and live versions of the models.

Verified

Reviewer

Health, Wellness and Fitness

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed March 2025

Looker Looks Great

I find Looker to be quite a valuable BI tool used for the company I am currently working with. But due to its limitations - something that the company cannot deal it - it can be difficult to use and manage. I am hoping there are some improvements to be made.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Looker provides the real-time data with great support and customization. Fine tool for collaboration.

Cons:

Some dependencies and performance issues; can be difficult to manage, and visualization is quite limited.

Christoph B.

Verified reviewer

Hospitality

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed July 2025

Versatile and one size solution for data analytics

self-service and easy to use for the teams - difficult to churn away from because of the easy handling by the teams.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Versatility to self program and apply analytics with various data warehouse structures. Also bug fixing and changes in data structures can easily be understood by teams without customer support involvement.

Cons:

Some visual representations are falling behind the competitors. This especially plays a role when making the visuals fit / scrolling for various screens.

Verified

Reviewer

Marketing and Advertising

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed March 2025

Great for Data Modeling, but with a Learning Curve

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You can create your own reporting dashbaords, that's one of the reliable functionality I really look up on from this software. For some one who doesn't have SQL knowledge its a lot easier to make number talk the visualization part.

Cons:

It isn't easier for some one new to get used to looker because of its steep learning curve. Compared to Tablue, looker feels a bit limited at times

Erika G.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed August 2025

Powerful tool that empowers data ownership

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console.

Cons:

Some data does not refresh automatically so you need to connect again using data connectors and reload.

James M.

Verified reviewer

Information Technology and Services

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed August 2025

A Rich Tool Sometimes Overlooked Compared to Competition

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Looker is a rich and easy to use platform. It supports a lot of great connections and building visualizations or modifying them is intuitive.

Cons:

Google Organizations and Google Groups on occasion can be confusing as you manage the organization of or cleanse access to Looker dashboards.

Eugen E.

Verified reviewer

Machinery

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed April 2025

Looker: A advanced analytics platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Looker is an excellent data modeling software with strong version control features

Cons:

Complex configuration and setup for initial use

Laura S.

Verified reviewer

Financial Services

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed May 2025

Great dashboard tool

Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and evolutions

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a great tool to visualize data, from results to objetives, evolutions, etc

Cons:

It is sometimes a little bit slow to charge the dashboards

Showing 1 - 10 of 282 Reviews

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