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Looker vs TapClicks: Which is best for you?
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Features
- Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data.
- Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed.
- We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets)
- Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.
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Recommendations
