Whatagraph 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Whatagraph

4.4

(84)

Pricing

Pricing available upon request

About Whatagraph

Your marketing team manages campaigns across dozens of platforms, websites, or locations. Monitoring performance, gathering insights, and reporting results is challenging.

Your current process is tedious and frustrating. The tools are slow and hard to use. Your clients, stakeholders, and even teammates sometimes need help understanding the data and the value you provide.

Whatagraph integrates all your marketing data in one fast and easy-to-use platform.

First, it makes it easier to organize and analyze. Then, it helps teams track performance with internal dashboards and overviews and automates how they report externally. It also has excellent customer support at every step.

As a result, your team becomes more efficient, saving dozens of hours. Everyone—clients, stakeholders, or teammates—finally understands how marketing is doing. You get insights faster to optimize campaigns and provide more value.

50+ native integrations
Currently, Whatagraph supports 45+ native integrations, including social media, web analytics, SEO, PPC, email marketing, and CRM platforms. In addition, we have a Custom API, Google Sheets, and BigQuery data warehouse as sources.

Effortlessly organize your...

data Organize and manage data with no-code data transformation. Blend data and create custom metrics and dimensions instantly available for all reports, which allows you to analyze cross-channel data at scale. Aggregate marketing data by campaign type or group countries into tiers. Unify data naming across channels by creating rules on a source and channel level. The process is straightforward, so anyone in your marketing team can do it. Intuitive report and dashboard builder + templates Pick your widgets and drag and drop them on the page to create tables and charts. Add images and goal-tracking gauges. Create custom formulas that you can save and reuse in future reports. The multi-user editing functionality allows team members to collaborate on reports in real-time. Easy cross-channel insights Add any marketing channel to your report and drop the widgets to visualize the data you need. Compare the results from multiple social media or paid ads platforms or blend related metrics from multiple sources for a total count from different channels. Custom report visuals and white labeling Change the names of your custom metrics so your clients don’t get confused about what’s what. Create custom widgets and rearrange the arrangement of graphs and charts. Adjust the scale by selecting min and max values. Add custom titles and descriptions for more context. Remove Whatagraph’s branding from all dashboards and reports and use your organization’s instead. Use your or your client’s domains, logos, and colors. Sell marketing reports and dashboards that match your or your client’s branding. Automated report sharing Share live links to dashboards or automate email sending with reports attached. Select the frequency, add the review step if required, and never worry about the send-out. Easy to set up data transfers In just a few steps, Whatagraph helps you load data from your marketing sources to Google BigQuery using our no-code data transfer. This is an excellent way to avoid the API call limits and changing rules of individual platforms. Move your data to a data warehouse and make it truly yours. If needed, add your BigQuery account as a source and visualize all your data in a report as you’d do with any other source. Export Whatagraph data as CSV files or Excel spreadsheets. Premium support and customer experience Contact our customer support team via live chat, where you can talk to the product specialists like you would chat with your friends. Get a reply in under 1 minute, and we’ll help you with anything you need, such as data visualization, real-time reports, or anything else.

Whatagraph Screenshots

Whatagraph Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Custom

Pricing available upon request

Plan includes:

50+ Native Integrations
Data Organization
Performance Monitoring
Reporting
Transfer to BigQuery

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Whatagraph Features

Popular features found in Reporting
Ad hoc Query
Customizable Dashboard
Dashboard Creation
Data Import/Export
Drag & Drop
Forecasting
Multiple Data Sources
OLAP
Performance Metrics
Scheduled/Automated Reports
Search/Filter
More features of Whatagraph
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Alerts/Notifications
API
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Charting
Click Tracking
Client Management
Collaboration Tools
Commenting/Notes
Conversion Rate Optimization
Conversion Tracking
CRM
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Analysis Tools
Data Capture and Transfer
Data Connectors
Data Discovery
Data Integration
Data Mapping
Data Source Connectors
Data Transformation
Data Visualization
Data Warehouse
Dynamic Content
Email Marketing
Engagement Tracking
ETL
Event Triggered Actions
File Sharing
Financial Reporting
Functions/Calculations
Historical Reporting
Integrations Management
KPI Monitoring
Marketing Automation
Marketing Reports
Mobile Dashboards
Monitoring
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Performance Management
Private Dashboards
Public Dashboards
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Sales Analytics
Sales Reports
Sales Trend Analysis
Search Marketing
Single Page View
Single Sign On
Social Marketing
Social Media Integration
Social Media Monitoring
Status Tracking
Tagging
Task Scheduling
Template Management
Templates
Third-Party Integrations
Trend Analysis
Visual Analytics
Visual Discovery
Website Analytics
Website Visitor Tracking
Widgets

Whatagraph Integrations

Google Ads

LinkedIn for Business

HubSpot CRM

Mailchimp

Semrush

AdRoll

See all 38 integrations

Whatagraph User Reviews

Overall Rating

4.4

Ratings Breakdown

55%

36%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.6

Functionality

4.2

Roberto G.

Verified reviewer

Information Technology and Services

501-1000 employees

Used monthly for more than 2 years

Review source

Reviewed October 2023

Elevating Data Visualization with Whatagraph

Its robust data visualization, reporting, and dashboard capabilities provide unparalleled insights. The tool's versatility empowers data-driven decision-making and efficient communication, making it an indispensable asset for optimizing performance and achieving business goals.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I appreciate its seamless data integration, customizable reporting, and interactive dashboards. It empowers me to effortlessly transform complex data into meaningful insights, enabling better-informed decisions and more impactful communication.

Cons:

I found its pricing structure to be somewhat complex, especially for larger teams or agencies. More transparent and flexible pricing options would enhance the overall user experience.

Verified

Reviewer

Machinery

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2019

Fast results due to logical concept

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website. Due to the simple and logical concept of Whatagraph I was able to solve the task quickly and efficiently. For me it is very positive that after the setup I have no further effort to present the results. Since I am the only employee working on these evaluations, this means a large work direction. Translated with www.DeepL.com/Translator

Cons:

Personally, I think that the user interface might be a bit lighter and less technical. Practically this is not relevant, because the generated report looks perfect.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2021

UNITED STATES Marketing Agencies STAY AWAY from these guys!

This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY. These people are extremely harsh and don't want have their customer in best interest.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their reporting kept on misreporting the numbers of views for my numbers to show an inflated amount of views that what there actually was. Also it showed that the views were coming from countries where they weren't. The overall reporting system has many many flaws and it comprised of selection that don't convey any value. In addition, the reporting interface does not have a modern interface.

Cons:

The sales professional lied to us. The customer service has extremely slow. One of the lies was that client success works US hours which is not true. Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick. There is a [SensitiveContent Hidden] on-boarding call which is absolutely ridiculous When asked to push the billing date back due to all the bad experiences and none of the reports being sent out correctly, they were quick not to negotiate. Asked to cancel a few day before the bill was due and said I had to pay for another 30 days because of a 30 day cancellation policy.

Shannon R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed February 2019

Unique Analytics Reporting Tool With Lots of Integration Features

Overall all, not bad. If you need easy to read reports for clients that have trouble reading analytics, then this is a good solution. They just need to fix some bugs on the backend.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Has a very unique way of displaying data in their reports. Looks more like an infographic rather than an analytics report. many of our clients like this layout as it's easy to read and understand. They seem to add integrations on a regular basis and will fit the need of most markets who need reliable analytics reporting.

Cons:

The backend UI can be clunky to use sometimes when trying to customize reports. Have had issues in the past where data was not being pulled in properly and made the mistake of deleting the integration and trying to add it again. Whatagraph currently makes you wait 7 days to add the same integration again, apparently to stop people from trying to add more integrations than the plan limits allows. So basically, if you have a data reporting issue, do not try and fix it yourself, you have to contact support and wait a few days for them to get back to you. They really need to fix this.

Andrea Yarlyn Q.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for free trial

Review source

Reviewed September 2023

My transformative experience.

It's great I love it because I can drag and drop elements according to my needs and add filters to get even more specific information.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisions based on the data I have at my disposal.

Cons:

I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports.

Verified

Reviewer

Used daily for less than 6 months

Review source

Reviewed April 2018

Great for metric and trend monitoring

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin.

Cons:

Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere.

Jyothi T.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed February 2021

Automate your reports

Really happy about it, I just set the report and it is automatically delivered to clients. Easy breezy :D

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being social media manager I need to work a lot with creatives. Regarding that I was looking for a reporting platform which would show all of the post pictures and rank it from the best performing to worst. I did not find anywhere else this feature, but Whatagraph has it. Reports visually are very pretty, I think anyone can understand what I want to represent with it as it is so clear from the colors pallet and bars.

Cons:

It took me some time to master this tool. There are a lot of functions and trying them all was a bit overwhelming.

Rasmus Bernt K.

Verified reviewer

Management Consulting

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed November 2019

Get an executive overview fast and easy

It is very easy to use, has a lot of integration, and let get started very fast.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed

Cons:

None that I can think of. However I suggest they look into some live dashboard features.

Vendor Response

Thanks, Rasmus! Keep up the great work

Replied November 2019

Ignacio N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Reviewed October 2019

Huge time savings with reports for clients

This software has reduced the time we use to spend in reporting dramatically. It is really easy to use. I would recommend this without hesitation.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

This software is really easy to use, ver user friendly. I like the interface and has really help the agency to save time in reporting for clients.

Cons:

There are a few glitches that i have found. Also some limits with functions, for example in reporting the call details from Google Ads, there is a limit of 100 calls.

Vendor Response

Hey, Ignacio! Thanks so much for the review. Always feel free to drop us a line whenever you encounter a bug or a glitch of any sort our team will immediately take a look at it.

Replied November 2019