Is Wix safe and legit?

Yes, Wix is considered a safe and legitimate web development platform because it protects user data and offers secure website hosting. When a user builds a site, it automatically gets HTTPS and Transport Layer Security (TLS) protection. Wix also provides 24/7/365 security monitoring.

What does Wix really cost?

Wix is free if you only need limited features and don’t mind having a Wix-branded URL and ads. If you want to use your own URL and gain access to advanced features, plans start at $17 per month. All paid plans also give you a free domain for up to a year.

Who uses Wix the most?

Wix is very popular among freelancers, individual designers, and small design firms. Its templates enable the creation of e-commerce sites, blogs, portfolio sites, and more. Wix is also a common option for those who want to quickly build a site but lack knowledge of HTML, JavaScript, CSS, and other coding languages.

Can anyone see my Wix website?

Yes, anyone can see a site you build and publish via Wix if they have an internet connection. However, you can control which pages people can see and whether certain content is visible using Wix Dashboard settings. There is the option to not publish your site at all or until you’re ready.

Is Wix good for beginners?

Yes, Wix is generally considered a good solution for beginners because you can use it to build sites without having any coding knowledge at all. New web designers can also use Wix’s prebuilt templates and AI-powered design tools to create complete sites relatively quickly.

Updated May 5, 2025 at 12:56 PM

Wix 2026: Benefits, Features & Pricing

Written by Molly Burke

Senior Specialist Analyst

Edited by Caroline Rousseau

Senior Editor

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On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Wix

4.4

(10531)

Pros:

User-friendly interface
Drag-and-drop editor

Cons:

Limited advanced customization
High pricing

Pricing

Starting at $17.00 per month

What is Wix:

Wix is a no-code, cloud-based platform enabling users to design, build, and manage their own websites with a drag-and-drop editor and prebuilt templates. Wix also provides SEO and e-commerce tools, as well as features catering to specific types of site design (portfolio, blog, ticket sales).

Why we like Wix:

Wix has a solid overall rating from more than 10,200 reviews, with users citing its site management tools and customizable templates and branding. It also receives high scores for ease of use (4.5 out of 5 stars). Reviews mention user-friendly navigation and tasks that require very little training.

Who should use Wix:

Wix’s 900-plus templates can help any business type build a website. Its AI capabilities make it good for users focused on speed and efficiency. Over the last two years, 73% of reviews have come from businesses with 10 or fewer employees, showing Wix’s popularity with small organizations and solopreneurs.

Wix Screenshots

Wix Overview

Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with custom logo and branding.

With the system, users can display images, videos and text in a gallery layout and add zoom-in or fade-in scrolling effects. The Wix code module offers serverless coding that allows users to set up personalized database collections, build content websites and add custom forms.

Wix allows users to set up an eCommerce portal where u...

Wix Pricing and Plans

Starting price: $17.00 per month

Free Trial

Free Version

Light

$17.00

flat rate, per month

Plan includes:

2GB storage space
Light marketing suite
Free domain for 1 year
Multi-cloud hosting
2 site collaborators

Core

$29.00

flat rate, per month

Plan includes:

Basic marketing suite
50 GB storage space
Basic site analytics
Accept payments
Basic eCommerce
Customer Accounts
Events Calendar
Accept Payments

Business

$39.00

flat rate, per month

Plan includes:

100 GB storage space
Standard marketing suite
Standard site analytics
Standard eCommerce
Accept Recurring Payments
Social Selling
Sales Tax Automation
Product Catalog

Business Elite

$159.00

flat rate, per month

Plan includes:

Unlimited storage space
Advanced marketing suite
Advanced site analytics
Advanced eCommerce
Advanced developer platform
Abandoned Cart Recovery
Pre-orders
Egift Cards

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Wix's Pricing Plans

We've examined the details of Wix's pricing plans to help you select the best fit for your website needs. By comparing the features and costs of each option, you'll be better equipped to make a decision that aligns with your goals and budget. Wix provides a range of plans, including a Free plan and four paid plans: Lite, Core, Business, and Business Elite. Each plan caters to different user types and requirements.

Free plan

Wix's Free...

plan is a great starting point for those new to website building or with basic needs. It allows you to create a fully functional website without any upfront costs. The plan includes access to Wix's intuitive drag-and-drop editor and a wide selection of templates. **Pros:** - **No cost:** Create a website for free, making it ideal for those on a tight budget or just starting. - **Ease of use:** Wix's user-friendly interface makes it simple to design and launch a website quickly. - **Ample storage:** Enjoy 500MB of storage space, sufficient for a basic website with text and images. **Cons:** - **Wix ads and no custom domain:** Free websites display Wix branding and advertisements, which may appear unprofessional. They are also hosted on a Wix subdomain. - **Limited bandwidth:** With a bandwidth cap of 500MB, high-traffic websites may experience slower loading times. **Light plan** Wix's Light plan is suitable for individuals or small businesses with basic needs. Priced at $17 per month, it offers essential features, including a custom domain and 2GB of storage space. **Pros:** - **Custom domain:** Connect a custom domain to enhance your online presence. - **Light marketing suite:** Includes essential marketing tools to help you promote your site. - **24/7 customer care:** Access to round-the-clock support for any issues. **Cons:** - **Limited storage:** 2GB of storage space may be insufficient for media-heavy sites. - **No eCommerce functionality:** No access to payment tools and eCommerce features like a product catalog, abandoned cart recovery, and more. **Core plan** The Core plan is designed for users who need more storage and collaboration options. Priced at $29 per month, it includes 50GB of storage space and a custom domain. **Pros:** - **Increased storage:** 50GB of storage space to accommodate more content. - **Basic eCommerce:** Enables basic online selling capabilities. - **5 site collaborators:** Allows up to five collaborators (up from two in the Light plan), facilitating better teamwork. **Cons:** - **Limited lead capture:** Create up to 10 lead capture forms on your site, which is less than half the number of the next-level plan. - **Limited products for dropshippers:** With a limit of only 25 dropship products, this plan may not be the best choice for dropshipping businesses. **Business plan** The Business plan is tailored for growing businesses that require more advanced features. Priced at $36 per month, it offers 100GB of storage space and enhanced eCommerce capabilities. **Pros:** - **Enhanced eCommerce:** Includes full suite of standard eCommerce tools for online selling. - **100 GB storage:** Ample storage space for larger websites. - **10 site collaborators:** Supports up to 10 collaborators, ideal for small teams. **Cons:** - **No customized reports:** Customizable reporting for maximum insight is unavailable on this plan. - **Limited advanced features:** Does not include the full suite of advanced marketing and eCommerce tools available in the Business Elite Plan. **Business Elite plan** For businesses with extensive needs, the Business Elite plan offers the most comprehensive features. Priced at $159 per month, it includes unlimited storage space and advanced marketing tools. **Pros:** - **Unlimited storage:** No storage space restrictions, ideal for large-scale websites. - **Advanced eCommerce:** Includes advanced tools for online selling and payment processing. - **Priority customer care:** Access to VIP phone support and priority assistance. **Cons:** - **High cost:** The most expensive plan by a significant margin, which may not be feasible for smaller businesses. - **Complex features:** Advanced tools may require a learning curve for new users. **Conclusion** After analyzing Wix's pricing structure, it's evident that the company offers a range of plans catering to various user needs and business sizes. - **For personal or one-time use:** The Free plan is ideal for creating personal blogs or portfolio sites or publicizing one-off events with a basic landing page. Business users or those trying to establish a brand will find the plan unsuitable. - **For individual users and small teams:** The Light and Core plans are suitable options. The Light plan is great for those with basic requirements, offering essential features at a lower cost. As needs evolve, the Core plan offers enhanced storage and collaboration options at a competitive price. - **For growing businesses and larger organizations:** The Business plan is the most suitable choice. With its increased storage and eCommerce capabilities, this plan effectively supports business growth and team collaboration. - **Enterprise-level clients with extensive requirements:** Wix's Business Elite plan is tailor-made for these organizations. With unlimited storage, advanced eCommerce tools, and priority customer care, this plan ensures that large-scale businesses receive the comprehensive support and features they need to optimize their online presence. Ultimately, the decision lies in understanding your current needs and anticipating future growth. By aligning your requirements with the appropriate Wix pricing plan, you can harness the power of this versatile platform to build and grow your online presence, whether you're a solo entrepreneur or a large corporation.

Wix Features

Drawn from insights across 10531 verified reviews, we've outlined Wix's best and worst rated features and how they stack up against the average rating.

Wix's score

Category average

Wix's Best Rated Features

Scheduling

5.0

5.0 category average

Keyword Research Tools

4.88

4.15 category average

Multi-Location

4.83

3.41 category average

Wix's Worst Rated Features

Animation

3.75

2.92 category average

CRM

3.96

4.30 category average

Image Editing

4.01

2.34 category average

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of Wix
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Animation
API
Appointment Management
Appointment Scheduling
Approval Process Control
Attendance Management
Attendance Tracking
Attendee Management
Audience Engagement
Audience Targeting
Availability Management
Backlink Monitoring
Billing & Invoicing
Booking Management
Calendar Management
Calendar/Reminder System
Calendar Sync
Campaign Management
Campaign Planning
Catalog Creation
Catalog Management
Categorization/Grouping
Class Management
Class Scheduling
Client Database
Client Management
CMS Integration
Collaboration Tools
Commenting/Notes
Communication Management
Confirmations/Reminders
Contact Management
Content Import/Export
Content Library
Content Publishing Options
Content Sharing
Conversion Tracking
Credit Card Processing
CRM
Custom Domains
Customer Accounts
Customer Database
Customer History
Customer Management
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Data Discovery
Data Import/Export
Data Security
Data Synchronization
Data Visualization
Design Management
Discount Management
Document Management
Drag & Drop
Dynamic Content
eCommerce Management
Electronic Forms
Electronic Payments
Email Management
Email Marketing
Email Reminders
Employee Management
Engagement Tracking
Event Calendar
Event Management
Event Scheduling
Event Triggered Actions
Form Builder
Forms Management
For Small Businesses
For Virtual Events
Full Text Search
Graphical User Interface
Group Scheduling
Guest List Management
HTML5 Technology
Image Editing
Image Library
Instructor Management
Integrated Development Environment
Inventory Management
Keyword Rank Tracking
Keyword Tracking
Kitting
Knowledge Base Management
Landing Pages/Web Forms
Layout & Design
Lead Generation
Lifecycle Management
Live Chat
Loyalty Program
Media Library
Membership Management
Merchandising
Mobile Access
Monitoring
Multi-Channel Campaigns
Multi-Channel Marketing
Multi-Language
Multi-Location
Multi-Store
No-Code
Online Booking
Online Booking Tools
Online Payments
Online Store Builder
Order Management
Order Tracking
Payment Options
Payment Processing
Performance Management
Point of Sale (POS) Integration
Post Management
Post Scheduling
Pre-built Templates
Preview Functionality
Price/Margin Management
Pricing Management
Product Catalog
Promotions Management
Rate Management
Ratings/Reviews
Real Time Editing
Real-Time Notifications
Real-time Scheduling
Real-Time Updates
Recurring Appointments
Recurring/Subscription Billing
Registration Management
Reminders
Reporting/Analytics
Responsive Web Design
ROI Tracking
Scheduling
Search/Filter
Secure Data Storage
SEO Management
Shipping Management
Shopping Cart
SMS Messaging
Social Media Integration
Social Media Monitoring
Social Promotion
SSL Security
Survey Builder
Surveys & Feedback
Tagging
Template Management
Templates
Text Editing
Third-Party Integrations
Ticketing
Video Management
Video Support
Visitor Tracking
Wait List Management
Website Hosting
Website Integration
Website Management
Website Publishing Options
Widgets
WYSIWYG Editor

Wix Integrations

Based on 10531 verified reviews, we've identified products most frequently integrated with Wix.

Meta for Business

Integration rated 4.5 from 63 reviews

Google Ads

Integration rated 4.7 from 53 reviews

Google Workspace

Integration rated 4.7 from 41 reviews

Mailchimp

Integration rated 4.5 from 41 reviews

Google Drive

Integration rated 4.7 from 32 reviews

Stripe

Integration rated 4.7 from 26 reviews

See all 164 integrations

Wix Key Sentiments

We analyzed 10531 verified reviews for Wix to find out what actual users really think.

Most Positive Sentiments

Website creation

78% Positive

16% Neutral

6% Negative

Users like Wix’s professional appearance and ease of use; it’s an ideal tool for beginners who want to create visually appealing websites quickly, with no coding skills necessary.

Website templates

65% Positive

25% Neutral

10% Negative

Wix offers a wide variety of customizable templates, which gives users creative freedom and the ability to easily build a unique site.

Website development

62% Positive

23% Neutral

15% Negative

Reviewers find Wix reliable for hosting and security, appreciating its multilayered threat defense system and two-step verification. They value the ease of use and the variety of features available, which cater to both simple and complex website needs. Users also express satisfaction with the platform's ability to make quick changes and maintain their websites with minimal effort.

Least Positive Sentiments

Customer support

56% Positive

18% Neutral

26% Negative

Many users say Wix has a variety of responsive and helpful customer support channels that provide quick issue resolution and professional assistance. However, some reviewers report slow response times and unhelpful support, which can lead to frustration and dissatisfaction.

Website customization

52% Positive

27% Neutral

21% Negative

Users acknowledge that Wix offers fewer customization options than coding-based platforms like WordPress, which can limit advanced users seeking highly unique designs. That said, Wix’s no-code platform is ideal for beginners and offers enough customization options for users to personalize their websites.

Website cost

61% Positive

18% Neutral

21% Negative

Reviewers find Wix to be cost-effective and affordable, especially for small businesses and personal websites. They appreciate the value for money and the ability to create websites without hiring a professional web designer. However, some users feel that the pricing can be high compared to other website builders, particularly for long-term use and premium features.

Wix User Reviews

Overall Rating

4.4

Ratings Breakdown

56%

32%

10%

Secondary Ratings

Ease of Use

4.5

Value for money

4.3

Customer support

4.2

Functionality

4.3

Alexis S.

Verified reviewer

Apparel & Fashion

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed February 2026

Awesome app!

Previously 1

They have integrated more AI and that makes my overall experience with wiz way better than before when the technology want you to date.

Ratings Breakdown

Ease of use

Previously 1

Value for money

Previously 1

Customer support

Previously 1

Functionality

Previously 1

Pros:

I love that wiz has upgraded their website and still makes it easy to access making small business owners very happy!

Cons:

There isn't much to not like but if I had to pick something I would say that I dislike the colors on the pages. Dull.

Kathleen R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2026

Wix Customer Service - Second to none

Since our first build with Wix around 8 years ago, we have had nothing but an excellent experience building websites for ourselves and our clients. Wix is the best platform for do-it-yourself shops who don't have the benefit of in-house website support, but also has coding features which appeals to those who want to delve into coding for additional customization. With the social media and email marketing integration, it's an all-in-one, all-round great product!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customer support is second to none across any digital product or service I have ever purchased. Anytime I've reached out, I've had a successful and pleasant experience!

Cons:

The switchover to Studio was a bit clunky for us but we've figured it out now and appreciate the modernization of the features.

Reasons for switching to Wix

Approximately 2018 or 2019. We've been using Wix for at least 7 years.

Ruben F.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed February 2026

A world leader in Website Hosting

Previously 4

Ratings Breakdown

Ease of use

Value for money

Previously 3

Customer support

Functionality

Pros:

It’s an all in one online solution for a company, not just a website host. The flexibility and easy to use.

Cons:

Sometimes it is easy to get lost on the complexity of the user interface, but the search function minimizes that

Reasons for choosing Wix

Cheaper plan.

Sarah C.

Verified reviewer

Publishing

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed December 2025

Good for website creation, struggles for e-commerce

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The drag and drop system for website design works well. I appreciated the templates; they are well designed. It is easy to get started quickly even if you haven't used Wix before. The price was okay for what was offered.

Cons:

The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't limit sales based on IP and shipping addresses combined, which makes it difficult to make sure I'm obeying laws everywhere. I want an e-commerce platform that works as a merchant of record collecting and submitting sales taxes for me. I also found that the upload speed was slow and experienced a lot of lag. Their GDPR and California policies are lacking and I have to pay another service to meet all the legal obligations. Customer support was unable to solve my problems.

Reasons for choosing Wix

Wix was the right balance of customization and ease of use for us

Reasons for switching to Wix

Wix offers a nicer website design - Big Cartel was only a store and we wanted to have website content also

Patrick P.

Verified reviewer

Cosmetics

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2026

Thanks to Wix for making my life easier!

Wix seems to have everything my businesses need. They're relatively affordable for what they offer. I'm sure others have more customization options, but I haven't found something that wix won't accomplish in one way or another. They're my ride or die...

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Product is user friendly, allows my entire catalog of products into the ecommerce database. My business has been using WIX for a long time and wouldn't really try to go anywhere else. They seem to have everything I need. I recently had an issue that i needed customer support to help with. AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. Customer support was great once I got past the AI Chatbot. Excellent

Cons:

I wish there was a tiered discount for premium subscriptions, where the 2nd, 3rd, & 4th business with premium subcriptions were offered a discount. I know not all users have 3 businesses, but I do and am working on the 4th. It would help the bottom line to have a little love for that.

Reasons for choosing Wix

Ease of use, and understanding as well as customization options

Reasons for switching to Wix

in 2013 Wix was leaps and bounds above Squarespace as far as customization.

Cindy M.

Verified reviewer

Computer Networking

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Darkmum Dearest's honest review of Wix!

Very positive. I joined Wix in 2023 with the intention of keeping my blog small. I came off most other social media and am happy with my choice.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I feel that the customer support is outstanding. As the owner of the site, I find the experience challenging, yet satisfying. It is not for beginners. Wix is for serious users of social media. Although I do not use my site to make money, I can see how it could work well.

Cons:

There are a few product enhancements that could happen, and although I've sent in suggestions, it seems nothing happens. The program can still be complicated for users, which is why I don't have a large following.

Reasons for choosing Wix

After looking at what I could find, I felt that Wix offered me the freedom I was looking for at a price that fit my budget.

Reasons for switching to Wix

Blogspot did not allow me the 'room to roam.'

Veronica C.

Verified reviewer

Museums and Institutions

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

Wix is the Best Event Management Platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Wix is the best value for the money. The customer support is invaluable. The website features are easy to use and there's no coding involved to get the perfect website. They are always on top of any bugs and issues.

Cons:

I don't like how hard it can be to interact with Wix on mobile platforms, such as mobile phones and tablets.

Reasons for switching to Wix

The pricing and customization was better with Wix

Captain Mike M.

Verified reviewer

Leisure, Travel & Tourism

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

Great service and awesome templates

We loved the templates, and the ease of moving stuff over from our old site to wix templates. [sensitive content hidden] was awesome and I will request her again.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy of use and great guidelines, templates, add-on's and the colors of the backgrounds and how professional everything looks

Cons:

Nothing, everything was easy to follow and so many great options. love how we were to preview and publish

Reasons for switching to Wix

ease of updates and templates and we wanted to be control

Verified

Reviewer

Education Management

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed January 2026

WIX REVIEW

I liked WIX but I do think you have to be a little more tech savvy to do it. Or take some time to get it together.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the fact that I can set up my websites for free and choose different professional looking templates.

Cons:

It was kind of complicated to set up the templates. Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do.

Reasons for switching to Wix

WIX looked more professional and looks better.

Verified

Reviewer

Health, Wellness and Fitness

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed February 2026

Good for Getting Started

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Good value for making a website from scratch without a ton of coding or website experience. Has a lot of features and is low coding. However, knoweldge of coding helps a ton.

Cons:

It is a little overwhelming with all the options. Templates help, but taking a template and making a design that really works for you is still a skill you have to build up and spend significant time on. It isn't just plug and play (unless you are o.k. with a very basic site).

Reasons for choosing Wix

Pricing and ease of use were my top concerns.

Showing 1 - 10 of 10531 Reviews

See All Reviews

Wix FAQs

Is Wix safe and legit?
Yes, Wix is considered a safe and legitimate web development platform because it protects user data and offers secure website hosting. When a user builds a site, it automatically gets HTTPS and Transport Layer Security (TLS) protection. Wix also provides 24/7/365 security monitoring.
What does Wix really cost?
Wix is free if you only need limited features and don’t mind having a Wix-branded URL and ads. If you want to use your own URL and gain access to advanced features, plans start at $17 per month. All paid plans also give you a free domain for up to a year.
Who uses Wix the most?
Wix is very popular among freelancers, individual designers, and small design firms. Its templates enable the creation of e-commerce sites, blogs, portfolio sites, and more. Wix is also a common option for those who want to quickly build a site but lack knowledge of HTML, JavaScript, CSS, and other coding languages.
Can anyone see my Wix website?
Yes, anyone can see a site you build and publish via Wix if they have an internet connection. However, you can control which pages people can see and whether certain content is visible using Wix Dashboard settings. There is the option to not publish your site at all or until you’re ready.
Is Wix good for beginners?
Yes, Wix is generally considered a good solution for beginners because you can use it to build sites without having any coding knowledge at all. New web designers can also use Wix’s prebuilt templates and AI-powered design tools to create complete sites relatively quickly.

Stuck Between Options?

Our experts can help you compare Wix with other top options, so you can find the best fit for your needs.

Wix 2026: Benefits, Features & Pricing

Our Summary

What is Wix:

Why we like Wix:

Who should use Wix:

Wix Screenshots

Wix Overview

Wix Pricing and Plans

Our Analysis of Wix's Pricing Plans

Wix Features

Wix Integrations

Wix Key Sentiments

Wix User Reviews

Wix FAQs

Wix Popular Comparisons

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