Snowball 2026: Benefits, Features & Pricing

Wondering if Snowball is right for your organization?

Our Auction Software selection experts can help you in 15 minutes or less.

On this page

Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews

Overview

Snowball

4.8

(16)

Pricing

Starting at $549.00 per year

About Snowball

Snowball is a fundraising solution designed to help nonprofits and faith-based organizations receive donations via text-to-give, best-in-class auctions, event campaigns, and customizable donation pages. Outbound text messaging and email blasts help keep donors connected to their favorite causes.

Nonprofits can manage donor and donation details and generate reports. The all-in-one platform is available as a free service with donor-funded tipping, or as a paid subscription without tipping. Instant signup and setup available. Support is offered via email, phone and chat.

Four different plan tiers offer a variety of fundraising tool packages. All plans include:
• Supporter Management Tools
• Supporter Engagement Tools
• Bulk Transaction & Supporter Uploads
• Recurring Donor Transactions
• Donors Can Cover Processing Fees
• Custom Branding
• Training & Support
• Reporting
• Unlimited Admin Users
• Donation Notifications/Alerts
• Incomplete Donation Reminders
• Automatic Deposit Transfers
• Mobile-Friendly Donations
• Website Buttons, Widgets and Short Links
• Social Media Sharing

Wondering if Snowball is right for your organization?

Our Auction Software selection experts can help you in 15 minutes or less.

Snowball User Interface

Popular Snowball Alternatives

Main Product

Snowball

4.8

(16)

Ratings Breakdown

4.69Ease of use
4.60Value for money
4.80Customer support
4.50Functionality

Pricing

Starting at $549.00 per year

Get Price

Alternative Product

Givebutter

4.8

(871)

Ratings Breakdown

4.73Ease of use
4.82Value for money
4.74Customer support
4.49Functionality

Pricing

Available upon request

Get Price

Alternative Product

Neon CRM

4.3

(604)

Ratings Breakdown

4.06Ease of use
4.27Value for money
4.30Customer support
4.16Functionality

Pricing

Starting at $99.00 per month

Get Price

Alternative Product

WildApricot

4.4

(555)

Ratings Breakdown

4.25Ease of use
4.34Value for money
4.38Customer support
4.19Functionality

Pricing

Starting at $63.00 per month

Get Price

Alternative Product

OneCause

4.7

(379)

Ratings Breakdown

4.43Ease of use
4.49Value for money
4.76Customer support
4.41Functionality

Pricing

Available upon request

Get Price

Alternative Product

Bonterra Network for Good

4.6

(935)

Ratings Breakdown

4.41Ease of use
4.44Value for money
4.60Customer support
4.38Functionality

Pricing

Available upon request

Get Price

Snowball Pricing and Plans

Starting price: $549.00 per year

Free Trial

Free Version

Basic

$549.00

flat rate, per year

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Snowball Features

Popular features found in Auction
Absentee Bidding
Alerts/Notifications
Billing & Invoicing
Buy Now Option
Event Management
Inventory Management
Live Auction
Payment Processing
Proxy Bidding
Silent Auction
Watch List
More features of Snowball
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Attendance Management
Attendance Tracking
Auction Management
Bid Management
Campaign Analytics
Campaign Management
Campaign Planning
Catalog Management
Child Check-in
Communication Management
Contact Database
Contact Management
Contribution Tracking
Credit Card Processing
CRM
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Dashboard
Data Import/Export
Donation Management
Donation Tracking
Donor Management
Dues Management
Electronic Payments
Email Management
Email Marketing
Email Reminders
Email Templates
Event Scheduling
Event Ticketing
Event Tracking
Forms Management
For Nonprofits
For Religious Organizations
Fundraising Management
Goal Setting/Tracking
Image Library
Member Communication
Member Database
Member Directory
Mobile Access
Mobile Alerts
Mobile Giving
Online Auction
Online Bidding
Online Forms
Online Giving
Personalization
Pledge Management
Real-Time Analytics
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Receipt Management
Recurring Giving
Recurring/Subscription Billing
Registration Management
Reminders
Reporting/Analytics
Reporting & Statistics
Search/Filter
SMS Messaging
Social Media Integration
Summary Reports
Third-Party Integrations
Volunteer Management
Website Management

Snowball Integrations

Stripe

Snowball User Reviews

Overall Rating

4.8

Ratings Breakdown

75%

25%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.8

Functionality

4.5

Verified

Reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2021

Customer Service for the Win

Good user interface.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I love most about this product is its customer service accessibility. While the product may not have all the bells and whistles that some more expensive lines have, the team is always ready and willing to make modifications so it fits your needs well.

Cons:

Some features you find with pricier competitors are not available.

Megan S.

Verified reviewer

Construction

11-50 employees

Used other for less than 6 months

Review source

Reviewed May 2021

Already Recommended to People

So easy! I've used other platforms that require six months of prep work before the event because the platforms are so convoluted and complicated. Snowball takes the basics of what you need to run an online auction and keeps them easy. You don't need to be incredibly tech-savvy to run this platform! It's quick and simple to set up a new event. Adding items takes minutes and editing them is just as easy. I loved the simplicity of the auction itself and that it could be run by one person short on time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software was such a blessing for our silent auction in February. I researched multiple options for our organization's first virtual auction and was blown away by how expensive everything has become. Other options are easily over $1,000, charge per "event", place strict limitations on the number of items/bidders, or charge insanely huge processing fees. Snowball was by far the most affordable choice and it offers unlimited items and bidders with a smaller processing fee. Additionally, the software fee is annual and we can use the platform as often as we want over the course of the year! We literally couldn't have met our event revenue goal if not for Snowball's affordability.

Cons:

I'd like to see a "shopping cart" for bidders who win more than one item. We had multiple winning bidders who won more than one item and they had to pay for each thing separately. I've used auction platforms before that will take a winner's goods and put them into a cart for a quick, one-time checkout. Because we had winners with 3-5 items, a handful of them opted to send us a check for the entire amount since paying five different times was inconvenient. Being able to move the listed items would also be a great feature—we added items as they were collected/donated and then when we wanted to reorder the lineup, we had to delete every single item and re-create them to get them to appear in the order we wanted.

Reasons for choosing Snowball

Everything else was unrealistically expensive! Other platforms had limitations on the number of items you could list and you needed to pay an even higher fee to unlock more slots. I saw one credit card processing fee as high as 5% per transaction.

Susan P.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used other for more than 2 years

Review source

Reviewed May 2021

Good Value

Good. My representative is very attentive

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use. Lots of help with technical issues.

Cons:

Not as many options as more expensive text to give options.

Reasons for choosing Snowball

Good price, easy to use

Lisa N.

Verified reviewer

Fund-Raising

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed May 2021

Combined Remarks

We have had a very good experience with Snowball. These are the comments from our Board and donors. Thank you all!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is simple. We like the ability to register for events, conduct auctions and solicit donations in one portal. [SENSITIVE CONTENT HIDDEN] was phenomenal getting us set up! We appreciate [SENSITIVE CONTENT HIDDEN] help too! The investment is substantially less than other companies. Your credit card fees are lower than other companies.

Cons:

The text to give doesn't work for our donors. We wish the levels of giving would remain low to high after we set ot up. For the auction, our donors wish they received a separate email or text saying sorry you didn't win, make a donation, like other companies. Our board's biggest concern is we require our donors to pay the credit card fees. However, over 90% of our transactions do not. A $50 gift, for example, the donors may pay $52 but our organization only receives $49.76. We lose money and have to solicit more donations to reach our goal. Our previous portal allowed donors to set a time frame for reoccurring donations. We wish for event registration our QR code would be provided rather than yours per our donors request.

Reasons for switching to Snowball

Cost and multiple portals for finance and fundraising.

Myriam C.

Verified reviewer

Online Media

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed May 2021

Fundraising made easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how this software allows me to easily present our current projects & fundraising campaigns. Userfriendly, excellent customer support, and neat interface.

Cons:

I wish there was a way to promote current campaigns through the software in order to reach more people.

Reasons for choosing Snowball

I asked around and Snowball was recommended by some peers so I decided to give it a try.

Joanna C.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2021

Good Value - Nice Features

As I learn the software, I continue to find new uses for our organization. I believe this product is versatile and has a lot to offer for the price. Customer service is 5-star - quick responses and very helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the ease of use. The software is intuitive. I appreciate not only being able to run a fundraising campaign, but I also like the ticketing feature. Moving to virtual concerts and not needing assigned seating, this basic ticketing feature has been a great low-cost way to sell tickets. I also like the reports and filter option. I can easily export data. Having the option of "text-to-give" is a nice feature and is easy to set up.

Cons:

Although the pros far outweigh the cons, I would appreciate an easier way to reconcile deposits. The deposit detail provided doesn't always reflect actual transaction activity in the case of issuing refunds. Customer service does provide the detail, thought, when asked. Every once in a while, a purchaser has failed attempts at donating/purchasing a ticket. This usually leads to a double charge with the need to refund. My organization is still charged the processing fees. I would imagine this is "industry standard". I would love to have a way to send an email blast to event ticket purchasers. I was told this feature is "on the roadmap", though. One little con is not being able to highlight text to copy/paste when creating a campaign. If I highlight by clicking and dragging (out of habit), I typically get kicked out and loose edits.

Reasons for choosing Snowball

Being a small, young nonprofit organization, price was a key factor.

Julia C.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2021

Snowball - Bombards the Bottom Line

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Snowball tools helped Encuentro take our fundraising activities to the next level - super easy to use and set-up campaigns and I love the text to give feature and online auctions!

Cons:

Although we tried to use the 'simple CRM' for our purposes, even entered off line donation information for donors who did not give via Snowball, we could never extract a consolidated donor list and donor email addresses couldn't be changed or updated. Sadly, it just was not robust enough for our needs.

Verified

Reviewer

Used weekly for less than 12 months

Review source

Reviewed February 2018

It was intuitive and easy to use.

The ability to use a product that makes my life easier. Good product and very well developed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked how it was very easy to find the information that you were looking for. For my team and I we like/want/need platforms that are easy to use.

Veronica B.

Verified reviewer

Non-Profit Organization Management

201-500 employees

Used other for less than 6 months

Review source

Reviewed May 2021

Snowball is a great value

Needed a system with capacity that could process payments for major fundraising venture. It delivered with flying colors.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The payment processing via the Snowball system was seamless. Loved that donors were able to receive an immediate confirmation. Users felt the system was easy to navigate from screen to screen and the on-screen text made the process nearly error-proof. Also, it was easy to integrate Snowball into our existing system and processes. Snowball is a winner!

Cons:

At the onset, the user needed to determine if a caller was providing a pledge or a donation and then select the initial process flow. It was not a major inconvenience, however, it might have been a tad bit easier if everything fell within a single set of screenflows. Perhaps there could be a dropdown selection of donor or pledge on the first page and the software would then direct the followup page flows accordingly.

Reasons for choosing Snowball

Able to process payments in volume

Lachelle R.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used other for less than 2 years

Review source

Reviewed May 2021

Great Product, Even Better Customer Service

Our overall experience was great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Snowball is a great product that makes it that much easier to raise money via text-to-give and other useful features. They provide a great customer and user experience.

Cons:

I have nothing that I didn't really like about the software.

Reasons for choosing Snowball

N/A

Showing 1 - 10 of 16 Reviews

See All Reviews