Opticks 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Opticks

4.7

(17)

Pricing

Pricing available upon request

About Opticks

Opticks is a leading invalid traffic detection software that offers advanced solutions for marketers. With Opticks, you can prevent fraudulent traffic, improve your conversion rates, and maximize your return on ad spend. The software provides unprecedented visibility of traffic quality and performance, enabling you to make informed decisions based on valid data collected across all your advertising channels.

Opticks helps you to understand which campaigns are bringing in revenue and which ones are not, making sense of your advertising analytics. The software features independent and reliable detection of invalid traffic, real-time prevention of invalid traffic to protect your ad spend and the integrity of your data, and customizable reports. With Opticks, you can take control of your advertising campaigns and achieve your growth objectives.

Opticks Screenshots

Opticks Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Opticks Features

Popular features found in Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
More features of Opticks
Activity Dashboard
API
Bot Detection
Bot Mitigation
Campaign Analytics
Campaign Management
Click Tracking
Conversion Tracking
Customizable Rules
Device Fingerprinting
Email Alerts
Fraud Detection
GDPR Compliance
Geolocation
Keyword Analysis
Mobile Access
Multi-Campaign
Performance Metrics
Real-Time Analytics
Reporting & Statistics
ROI Tracking
Session Recording
Social Media Monitoring
Third-Party Integrations
Threat Intelligence
Time on Site Tracking
Visitor Tracking
VPN Detection
Website Analytics
Web Traffic Reporting

Opticks User Reviews

Overall Rating

4.7

Ratings Breakdown

71%

29%

Secondary Ratings

Ease of Use

4.8

Value for money

4.6

Customer support

4.9

Functionality

4.5

Have you used Opticks and would like to share your experience with others?

Kamran A.

Verified reviewer

Online Media

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2020

Great tool for easy and clear analysis

Fraud evaluation criteria is not transparent but this is because of obvious reason for preventing scammers from adapting to them. So it will take time to start to trust to the results you get without seeing backend of the process but after many reports on target I got no issue with that

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use Clear results to analyze sources Reliable, didn't have any report which was unproved later Great reports Friendly interface Speed

Cons:

I would like even more granular detail on why a particular traffic source is marked as fraudulent

Johannes K.

Verified reviewer

Online Media

51-200 employees

Used monthly for less than 6 months

Review source

Reviewed December 2023

StayFriends/Lebensfreunde Review

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The Product helps our Dating-Platform to be safer to use and saving money. As well as our highly professional Success Manager which is able to solve all the issues we were facing and the fast communication

Cons:

We were still facing with some positives but they are within a acceptable low percentage

Reasons for choosing Opticks

The price was good amount above our Budget. As well we didnt have the possibility to test the product itself. We were just able to test the Scam detection.

Javier R.

Verified reviewer

Education Management

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed October 2023

Easy to use and very useful tool for day-to-day use.

Nice. From the beginning of the project we have been able to use the tool effectively and it is bringing us improvements in results.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like the most is the part of blocking IPs, because it avoids us to keep spending money on low quality traffic.

Cons:

Not having time enough to use it in a wider way

Jaume C.

Verified reviewer

E-Learning

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2023

Very complete and professional software to track clicks. It provides a lot of information.

Online marketing budget efficiency has increased.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Advanced and accurate analytics. Very visual. It really helps in the decision making.

Cons:

It requires some techie to help with the integration, but we had one and Opticks provided full support.

Filippo R.

Verified reviewer

Online Media

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2020

Money well invested

In our business model traffic quality is a long term key. At first introduce into a business a tool like this could cost you time and effort, it's normal. In our case after a while results started flowing in and in a medium term we managed to save, or better said, not waste about 10% of our incoming traffic costs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy tech implementation, easy to use dashboard.

Cons:

For our business model the dashboard set up was very fragmented. This means we had to take a lot of time to setup.

Tejas T.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2020

Amazingly pro-active and customizable tool

Been a pleasure working with the team and keep recommending it to partners!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- The way they keep optimizing and learning on the new hacks and cracks. - The amazing customer support. - The amount of customization and detailing that they have on the tool. - It's pro active click block - not conversion postback blocking!

Cons:

A small percent of the genuine traffic gets blocked too - part of the risk i guess.

Reasons for choosing Opticks

a couple of them - most were sadly blocking postbacks and flagging and charging on the traffic volume!

Ana paula M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed December 2022

Opticks fraud tool: amazing results!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Opticks has helped us to get to know our traffic in depth and know how to optimize it by only working with the cleanest sources. We only pay for valid subscriptions and do not waste our budget on fake leads anymore, which has increased our returns on our advertising spending, and has helped us have a better visibility of what we are testing. The customer service is amazing, the Opticks team is very responsive and always willing to make implementations on the product to fulfill the user's needs.

Cons:

Nothing, the software is very user friendly and has all the features we need

Francesc Z.

Verified reviewer

Hospitality

5001-10000 employees

Used weekly for less than 12 months

Review source

Reviewed October 2023

Customer Service is Oustanding

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customer service is outstanding; the Opticks team is highly responsive and consistently eager to adapt and make product enhancements to meet user requirements.

Cons:

Dificult to understand fraud evaluation criteria.

Akashdeep B.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed October 2020

Amazing Product to Block Fraud Traffic

It was very good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Simple & Clean design of the software which helps everyone to understand its better.

Cons:

Keep enhancing the security features with the evolve of Digital marketing promotions as Daily Publishers are trying new methods to break the security of anti fraud tools.

Mohammad S.

Verified reviewer

Telecommunications

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed February 2022

Opticks antifraud

Working with optics antifraud has been great experience – easy integration, scalable as per the need, and user friendly. The solution helped us to analyze our online traffic and media sources, as well as protected us from being trapped with fraud and illegal conversions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cons:

some minor discrepancies between the clicks we see versus the clicks we see at their end

Reasons for choosing Opticks

needed Features versus prices

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