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Hootsuite vs Iconosquare: Which is best for you?
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Features
- It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox.
- One thing I don’t love about Hootsuite is that it can feel a bit clunky sometimes, especially when switching between accounts or navigating certain features.
- With Iconosquare, I get all my advanced analytics in one place and I get the whole picture that only looking at Instagram won't give me. When making content decisions, I'm grateful to have Iconosquare in my corner, enabling me to make better strategic choices.
- Inconsistent metrics from platforms like Instagram, infrequent but notable scheduling failures from the platform, and limitations to full features (eg, adding audio, polls, etc.) to content to increase reach.
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