Prowl 2026: Benefits, Features & Pricing

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Prowl

4.1

(8)

Pricing

Starting at $6,000.00 per month

About Prowl

Prowl is a price monitoring software that helps brands optimize the customer experience by monitoring, protecting, and optimizing their brand's minimum advertised price (MAP). With Prowl, brands gain insights into consumer behavior, retail activities, seller activities, and competitive pricing.

The software's monitoring capabilities provide brands with a comprehensive view of their pricing landscape, helping them make informed decisions to align with their pricing strategy. Through Prowl's analysis features, brands can benchmark data, identify MAP violations, and uncover unauthorized sellers. Actionable insights are provided to optimize brand and product performance, ensuring pricing policies are enforced consistently.

Prowl's engagement capabilities empower brands to take action against violators and hold them accountable. The software integrates with brand email clients, allowing for customized communication with violators. It also generates time-stamped PDFs to serve as proof of violations and supports bulk violation notices for efficient enforcement.

Prowl Screenshots

Prowl Pricing and Plans

Starting price: $6,000.00 per month

Free Trial

Free Version

Basic

$6,000.00

per user, per month

No plan information available

Prowl Features

Popular features found in Pricing Optimization
Competitor Price Tracking
Custom Pricing Rules
Dashboard
Dynamic Pricing
Predictive Pricing Models
Price differentiation
Price List Management
Profitability Analysis
Repricing engine
More features of Prowl
Activity Dashboard
Alerts/Notifications
Behavior Tracking
Benchmarking
Case Management
Customizable Reports
Data Visualization
Domain Monitoring
Elasticity-based pricing
Inventory Management
Investigation Management
Machine Learning
Market Data Analysis
Marketplace Monitoring
Mobile App Monitoring
Monitoring
Multi-Currency
Multi-Store
Price/Margin Management
Pricing Analytics
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Reporting/Analytics
Reporting & Statistics
Search/Filter
Visual Analytics

Prowl User Reviews

Overall Rating

4.1

Ratings Breakdown

50%

38%

13%

Secondary Ratings

Ease of Use

4.1

Value for money

3.7

Customer support

4.0

Functionality

4.0

Have you used Prowl and would like to share your experience with others?

Brian J.

Verified reviewer

Automotive

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed September 2021

Prowl Brand Protection

Our experience has been great with PROWL and their customer support. It allows us to track what price our sellers and resellers are selling our MAP parts for and allows us to contact them very easily using the software. It tracks our success of maintaining our MAP pricing on the web and the history of our actions. It is reasonably priced and gives us access to alot of detailed reports out of the software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software scans the internet for eretailers who are selling certain products of my company. They then compare the advertised price against our MAP pricing standards and reports the violations. We then can use this software to contact these sellers and ask them to adjust their prices. The product does a good job of finding violators of our MAP policy, and it is easy to use for all of their features and it has a good selection of preprogrammed reports. It's customer service also has been very good.

Cons:

This was an easy software to implement but there is a bit of learning time and there were some issues with implementation but were fixed fairly quickly. Also for some of resellers of our products there is no information as to who the actual seller is and how to contact them. This is more of an issue with eBay then other sites.

Reasons for choosing Prowl

This was the only product we reviewed

Brian J.

Verified reviewer

Automotive

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

ACDelco

We have set up PROWL to monior compliance with the ACDelco EMRP policy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The product is easy to use. There is a good amount of detail in PROWL about the sellers. The customer success managers have been for the most part responsive and easy to work with. It is easy to report errors in the data and the specific errors are handled quickly. Creating templates and sending notices to sellers is set up in an easy way to use and send as well as documenting actions taken. Most of the time we get good information on why there are some data issues and the status of fixes, but not alway.

Cons:

The initial setup had some issues that creating quite a bit of internal work from our side. Not knowing how to set up sellers information in PROWL for all categories caused confusion (We wanted seller information to be the same for all categories). There were several issues in the initial setup and review so this process could go smoother. Also in the last year there have been a few significant data issues but we have gotten through the learning curve.

Steve S.

Verified reviewer

Consumer Electronics

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed December 2021

Really bad consistency

We use them for MAP monitoring but there are much better options out there... keep searching and you'll find them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It worked well for a while but they constantly have excuses about why certain MAP Prices are not being captured.

Cons:

It is a great tool in theory, but the fact that it is not consistent will leave you frustrated.

Reasons for choosing Prowl

I made a mistake

Ana J.

Verified reviewer

Entertainment

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2021

Great Help with Map issues and Amazing Customer Service

[SENSITIVE CONTENT HIDDEN] is awesome, She is very responsive and always helps when I have a problem or need assistance navigating the software. She is also great with sharing updates and information. Great customer service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the ease of use the best and being able to see Violations not only by item but by Dealer as well. Also very detailed information. I love knowing who lowered the price first helps us police correctly.

Cons:

Sometimes it picks up lower pricing on items that are used or Dealers that show Used as well as New pricing on their websites.

Steve T.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for less than 2 years

Review source

Reviewed March 2021

Quality Customer Service, Trustworthy Data, Excellent Dashboard

Prowl has been everything promised. Their data quality and customer service are top of class.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Prowl is an easy to use MAP monitoring platform. The data they pull is high quality and presented in an easy to process and use format. Their seller database is one of the best if not best tools on the market. Historical pricing is a great feature that allows me to see who is playing pricing games overnight and on weekends.

Cons:

I haven't come across anything that my Customer Success Manager or the rest of the Prowl team can't assist with. You can report issues directly on the violations page as well as using their chat/ticketing system which is easily accessible on every page of Prowl.

Elena C.

Verified reviewer

Sporting Goods

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Great features coupled with great service

Overall I love using PROWL - great features like daily update emails to make sure nothing ever comes as a true surprise, good dashboards, and great reporting. On top of that our PROWL service representatives have always been extremely helpful and knowledgeable!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I love being able to see interactive dashboards that provide some quick visuals for our data. I also love being able to look at historical violations to get a good sense of patterns over time.

Cons:

It has been a little difficult to integrate our setup to create automated emails. The process has been a bit lengthy. Would love to have a more seamless integration of all the finer tuned features.

James M.

Verified reviewer

Consumer Goods

201-500 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Solid tech but not perfect