Apptivo 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at $15.00 per month
About Apptivo
Apptivo is a cloud-based suite of applications designed to help small businesses manage a range of functions including financials, human resources and supply chain management. Apptivo’s customer relationship management (CRM) applications provide modules for contact management, lead management, opportunity management and customer service ticket management. Marketing applications include campaign management, lead segmentation and loyalty management. Businesses can select necessary applications and omit applications they do not need.
Other applications include expense reports, license and insurance tracking, sales planning and territory management, cash management and budgeting. Users can access Google app integrations for Drive, Calendar and Tasks, and mobile apps are also available. Pricing is per user per month, billed annually.
Apptivo Screenshots

Apptivo Pricing and Plans
Lite
$15.00
Plan includes:
- 100 Custom Fields Per App
- 18 Apps
- 24 X 7 Support
- 25 Workflows
- 3rd Party Service Integration
- 8 Custom Dashboards
Premium
$25.00
Plan includes:
- 24 X 7 Support
- 250 Custom Fields Per App
- 25 Custom Dashboards
- 3rd Party Service Integration
- 46 Apps
- 75 Workflows
Ultimate
$40.00
Plan includes:
- 150 Workflows
- 24 X 7 Support
- 350 Custom Fields Per App
- 3rd Party Service Integration
- 50 Custom Dashboards
- 57 Apps
Enterprise
Pricing available upon request
Plan includes:
- 100 Custom Dashboards
- 24 X 7 Support + SLA + Account Manager
- 300 Workflows
- 500 Custom Fields Per App
- 65 Apps
- Custom Integration

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Apptivo Features
- Popular features found in CRMCalendar ManagementCustomer Journey MappingEmail ManagementQuotes/EstimatesReporting/AnalyticsSales Pipeline ManagementSegmentationTask ManagementTerritory ManagementWorkflow Management
- More features of ApptivoActivity DashboardActivity TrackingAlerts/NotificationsAPIAutomated RoutingCalendar/Reminder SystemCalendar SyncCall LoggingCampaign ManagementClient ManagementCommunication ManagementContact DatabaseContact ManagementCRMCustomer Complaint TrackingCustomer DatabaseCustomer HistoryCustomizable FieldsCustomizable ReportsCustomizable TemplatesDashboardData Import/ExportData SecurityDeal ManagementDocument StorageDrag & DropEmail MarketingEmail TemplatesForecastingFor Financial InstitutionsFor Insurance IndustryFor iPad DevicesFor Small BusinessesFor StartupsInsurance ManagementInteraction TrackingInternal Chat IntegrationKnowledge Base ManagementKnowledge ManagementLead CaptureLead DistributionLead GenerationLead ManagementLead QualificationLead SegmentationLive ChatMarketing AutomationMobile AccessMobile AppMulti-Channel CommunicationOpportunity ManagementPipeline ManagementPipeline ReportsReferral TrackingRemindersReporting & StatisticsRole-Based PermissionsRoutingSales ForecastingSales ReportsSales Trend AnalysisSearchSearch/FilterSelf Service PortalSupport Ticket ManagementTemplatesThird-Party IntegrationsTicket Management
Apptivo Integrations
See all 21 integrations
Apptivo User Reviews
Overall Rating
4.4
Ratings Breakdown
5
55%
4
36%
3
7%
2
1%
1
1%
Secondary Ratings
Ease of Use
4.2
Value for money
4.7
Customer support
4.7
Functionality
4.3
Olivier v.
Verified reviewer
Education Management
2-10 employees
Used daily for more than 2 years
Review sourceReviewed December 2020
Apptivo for SMEs
5
It is very easy to keep track of my clients, contacts, price estimates and invoices. Also very easy to make invoice based on estimates, etc. We are a small company but with multiple locations. Apptivo has been a great help managing all our customers, products, etc. data. One advise regardless of the software you chose: do your homework! I mean try to identify your current process, current data you have and how they are use throughout the whole sales process (from estimate to delivery to invoice). The clearer your process and data needs are, the easier it will be to start moving to this great software. Good luck!
Ratings Breakdown
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Marisa N.
Verified reviewer
Non-Profit Organization Management
11-50 employees
Used daily for less than 6 months
Review sourceReviewed February 2021
SDFRA Review of Apptivo
5
The overall experience has been great! By building this project with the Apptivo team, we were able to update our claims system and member database system, which was 12 years old. We can now run reports, track membership dues, grants provided to the members, communicate, document, run checks, etc. This system is very robust, and that is what we asked of the Apptivo team. We are still working on the project and just launched our "go-live" in-house and are very happy with it so far.
Ratings Breakdown
Reasons for choosing Apptivo
We chose Apptivo because their customer service stood out to our organization. From the start, the Apptivo team has been great at communicating with our team and meeting our expectations for this project build.
Reasons for switching to Apptivo
The old system that we had been using is out-of-date and around 12-years-old. There were many glitches, and it did not allow for updates to be made. We were unable to track membership dues, and many members had fallen off without our knowledge. Our reports were minimal and not what we currently need.
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Dave C.
Verified reviewer
Computer & Network Security
11-50 employees
Used unspecified for more than 2 years
Review sourceReviewed August 2019
Exceptional assistance from Gowmi on recent invoice generation issue
5
Overall, the wide array of software modules and features contained within each have helped us reasonably well over the past couple years to centralize our product and client billing functions.
Ratings Breakdown
Reasons for choosing Apptivo
NetSuite failed (refused) to provide a free trial period of the live product without a sales support person escorting us along the way. This type of independent trial is very important for us, and we are not trying to abuse the generosity of companies who extend such trials in the normal course. Apptivo not only provided a 30-day trial, they willingly extended it for another 30 days to help us complete our evaluation.
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Gina M.
Verified reviewer
Information Technology and Services
51-200 employees
Used weekly for less than 2 years
Review sourceReviewed August 2021
Exceeded Expectations
5
The onboarding team was wonderful and addressed every issue that came up. They were incredibly responsive and Apptivo delivered on all the features we wanted/needed. Apptivo is an absolutely critical part of our business at every level. From lead management, to sales and quoting, to implementation and onboarding of new customers. It is so much more than a CRM for us.
Ratings Breakdown
Reasons for choosing Apptivo
Apptivo is incredibly feature complete and they are more cost effective and support their own product so we can make changes ourselves and also reach out to their support team for help if we need it. It was the best fit for our business by far.
Reasons for switching to Apptivo
We were going to need to spend a lot to re-vamp some processes and it is all consultant based with Dynamics so we decided to look around at other options. Apptivo was by far the best fit for us. It is less costly and easier for us to maintain ourselves. Support and onboarding with Apptivo is top notch.
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Heath B.
Verified reviewer
Food & Beverages
11-50 employees
Used daily for less than 12 months
Review sourceReviewed July 2021
Designed for us
5
We needed a CRM system that really could be bespoke to our unique needs as an organisation. Having outgrown our previous CRM when it wasn't able to be flexible enough to grow with us, we needed to ensure that not only could be track engagements, manage contacts, track event participation -- as well as set up considerable amount of event triggers for email notifications and much more. The Apptivo team really never said "No, we can't do that". It was always a case of let's go away, see what we can do, and they came back with a solution. Very impressed with the support we received from Apptivo.
Ratings Breakdown
Reasons for choosing Apptivo
The incredible amount of features and capabilities present within the Apptivo ecosystem as well as the ability to really make it our own.
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Shannon M.
Verified reviewer
Maritime
11-50 employees
Used daily for less than 2 years
Review sourceReviewed October 2020
Learning and loving
5
The more I learn, the more I love it!
Ratings Breakdown
Reasons for choosing Apptivo
The look and feel, It's very user friendly and the support is amazing! Between chat, google and youtube you have seem to cover it all.
Reasons for switching to Apptivo
Apptivo just has so much more to offer.
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Maira Z.
Verified reviewer
Security and Investigations
51-200 employees
Used daily for more than 2 years
Review sourceReviewed November 2022
Flexible Software Platform
4
Cloud-based product is easy to use from anywhere, including mobile device. We required significant system customizations and most were successfully implemented. While we have trouble resolving issues using Apptivo's general Tech Support chat function (probably due to our breadth of customizations), our PM and Apptivo's technical team always provide good support when we have issues to address!
Ratings Breakdown
Reasons for choosing Apptivo
Price relative to the feature set we required at the given time.
Reasons for switching to Apptivo
Obsolescence
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Lloyd P.
Verified reviewer
Computer Software
51-200 employees
Used daily for less than 6 months
Review sourceReviewed November 2020
Apptivo for Sales Forecasting
5
We are software start up and needed a CRM to manage Leads, Contacts, Opportunities and track project implementation. Apptivo does all this. And if it does not do exactly what you want OOTB, Kamala and her team will customise it for you. The implementation support and customisation folks were easy to work with and understood our requirements. I was very impressed at the level of engagement and enthusiasm to get Apptivo customised to how we needed it to be.
Ratings Breakdown
Reasons for choosing Apptivo
Very well demonstrated to us, understood our needs, easy to deal with and well priced
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Lori S.
Verified reviewer
Research
2-10 employees
Used daily for more than 2 years
Review sourceReviewed August 2022
Great Product
5
Overall, this product has streamlined and simplified the way we do business, contact our clients, and regulate their access to data.
Ratings Breakdown
Reasons for choosing Apptivo
Apptivo was customizable and easier to use than the others. The price point was also better for us which was huge!
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Zita K.
Verified reviewer
Commercial Real Estate
2-10 employees
Used daily for less than 6 months
Review sourceReviewed March 2022
Apptivo - new course of business
4
After having been using Apptivo for a couple of months now, we can see that we made a good decision choosing Apptivo. The user team loves it and we are still exploring new ways to use it in its full potential. It is packed with lots of brilliant solutions.
Ratings Breakdown
Reasons for choosing Apptivo
Based on recommendations, value and functionality
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