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Apptivo

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Apptivo 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Apptivo
Apptivo
4.4
(708)

Pricing

Starting at $15.00 per month

About Apptivo

Apptivo is a cloud-based suite of applications designed to help small businesses manage a range of functions including financials, human resources and supply chain management. Apptivo’s customer relationship management (CRM) applications provide modules for contact management, lead management, opportunity management and customer service ticket management. Marketing applications include campaign management, lead segmentation and loyalty management. Businesses can select necessary applications and omit applications they do not need.

Other applications include expense reports, license and insurance tracking, sales planning and territory management, cash management and budgeting. Users can access Google app integrations for Drive, Calendar and Tasks, and mobile apps are also available. Pricing is per user per month, billed annually.

Apptivo Screenshots

0
0
1
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Apptivo Pricing and Plans

Starting price: $15.00 per month
Free Trial
Free Version

Lite

$15.00

per user, per month

Plan includes:

  • 100 Custom Fields Per App
  • 18 Apps
  • 24 X 7 Support
  • 25 Workflows
  • 3rd Party Service Integration
  • 8 Custom Dashboards

Premium

$25.00

per user, per month

Plan includes:

  • 24 X 7 Support
  • 250 Custom Fields Per App
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 46 Apps
  • 75 Workflows

Ultimate

$40.00

per user, per month

Plan includes:

  • 150 Workflows
  • 24 X 7 Support
  • 350 Custom Fields Per App
  • 3rd Party Service Integration
  • 50 Custom Dashboards
  • 57 Apps

Enterprise

Pricing available upon request

Plan includes:

  • 100 Custom Dashboards
  • 24 X 7 Support + SLA + Account Manager
  • 300 Workflows
  • 500 Custom Fields Per App
  • 65 Apps
  • Custom Integration
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Apptivo Features

  • Popular features found in CRM
    Calendar Management
    Customer Journey Mapping
    Email Management
    Quotes/Estimates
    Reporting/Analytics
    Sales Pipeline Management
    Segmentation
    Task Management
    Territory Management
    Workflow Management
  • More features of Apptivo
    Activity Dashboard
    Activity Tracking
    Alerts/Notifications
    API
    Automated Routing
    Calendar/Reminder System
    Calendar Sync
    Call Logging
    Campaign Management
    Client Management
    Communication Management
    Contact Database
    Contact Management
    CRM
    Customer Complaint Tracking
    Customer Database
    Customer History
    Customizable Fields
    Customizable Reports
    Customizable Templates
    Dashboard
    Data Import/Export
    Data Security
    Deal Management
    Document Storage
    Drag & Drop
    Email Marketing
    Email Templates
    Forecasting
    For Financial Institutions
    For Insurance Industry
    For iPad Devices
    For Small Businesses
    For Startups
    Insurance Management
    Interaction Tracking
    Internal Chat Integration
    Knowledge Base Management
    Knowledge Management
    Lead Capture
    Lead Distribution
    Lead Generation
    Lead Management
    Lead Qualification
    Lead Segmentation
    Live Chat
    Marketing Automation
    Mobile Access
    Mobile App
    Multi-Channel Communication
    Opportunity Management
    Pipeline Management
    Pipeline Reports
    Referral Tracking
    Reminders
    Reporting & Statistics
    Role-Based Permissions
    Routing
    Sales Forecasting
    Sales Reports
    Sales Trend Analysis
    Search
    Search/Filter
    Self Service Portal
    Support Ticket Management
    Templates
    Third-Party Integrations
    Ticket Management

Apptivo Integrations

Xero
Xero
WordPress
WordPress
Stripe
Stripe
Slack
Slack
QuickBooks Online Advanced
QuickBooks Online Advanced
Operations Hub
Operations Hub

See all 21 integrations

Apptivo User Reviews

Overall Rating

4.4

Ratings Breakdown

5

55%

4

36%

3

7%

2

1%

1

1%

Secondary Ratings

Ease of Use

4.2

Value for money

4.7

Customer support

4.7

Functionality

4.3

Ov

Olivier v.

Verified reviewer

Education Management

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2020

Apptivo for SMEs

5

Previously 4

It is very easy to keep track of my clients, contacts, price estimates and invoices. Also very easy to make invoice based on estimates, etc. We are a small company but with multiple locations. Apptivo has been a great help managing all our customers, products, etc. data. One advise regardless of the software you chose: do your homework! I mean try to identify your current process, current data you have and how they are use throughout the whole sales process (from estimate to delivery to invoice). The clearer your process and data needs are, the easier it will be to start moving to this great software. Good luck!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Very easy to use, very easy to customize, affordable, fantastic support!
Cons:
Hard to say... I like it all. If I had to say one, it would be calendar, which I am not using, as I am already using a Google calendar.

Read More

MN

Marisa N.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2021

SDFRA Review of Apptivo

5

The overall experience has been great! By building this project with the Apptivo team, we were able to update our claims system and member database system, which was 12 years old. We can now run reports, track membership dues, grants provided to the members, communicate, document, run checks, etc. This system is very robust, and that is what we asked of the Apptivo team. We are still working on the project and just launched our "go-live" in-house and are very happy with it so far.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The most impactful feature of the Apptivo app is the administration and membership portal access. We have approximately 1,300 that will be utilizing this application. The membership side product is very straightforward; thank you to the Apptivo team for allowing our team to provide our feedback and fix any issues quickly for us to test. The integration of the new system was very smooth and almost seamless during the transition.
Cons:
Our system was custom built to meet our needs. We would like to see specific items more automatic, and the Apptivo team is still working on making these features in for us.

Reasons for choosing Apptivo

We chose Apptivo because their customer service stood out to our organization. From the start, the Apptivo team has been great at communicating with our team and meeting our expectations for this project build.

Reasons for switching to Apptivo

The old system that we had been using is out-of-date and around 12-years-old. There were many glitches, and it did not allow for updates to be made. We were unable to track membership dues, and many members had fallen off without our knowledge. Our reports were minimal and not what we currently need.

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DC

Dave C.

Verified reviewer

Computer & Network Security

11-50 employees

Used unspecified for more than 2 years

Review source

Reviewed August 2019

Exceptional assistance from Gowmi on recent invoice generation issue

5

Overall, the wide array of software modules and features contained within each have helped us reasonably well over the past couple years to centralize our product and client billing functions.

Ratings Breakdown

3
Ease of use
Previously 4
3
Value for money
Previously 5
4
Customer support
Previously 5
4
Functionality
icon
Pros:
Wanted to give a special thank you to Gowmi, who walked us through - and promptly adjusted templates for us relating to - a specialized case in the creation and sending of a partial payment invoice. We depend on Apptivo for most CRM functions, but we often have special case situations that need a deeper dive - and the present case was one of those. Gowmi took all of the time necessary to view my screenshots and descriptions, research the underlying problem, make changes to the templates we were using, and answered all of my follow-up questions. The problem was resolved in a timely manner, and we got the right information to our client as a result. What more can you ask for? Gowmi, thank you very much again!
Cons:
We are into our 3rd year using the paid version of Apptivo. Over this period of time, we've had a moderate number of chat-based technical support issues that we've tried to resolve. Unfortunately, I've learned that if it gets to the point where the tech support team member is compelled to write a support ticket after exhausting their own team's resources, we typically never hear back again as follow-up to the ticket generation. Beyond that, admin users do not get the benefit of seeing any kind of "Your current open support tickets and progress" page that would give us some reassurance that tickets were actually being worked on by the senior support and developer teams. This has been a significant Achilles' heel in an otherwise very functional platform.

Reasons for choosing Apptivo

NetSuite failed (refused) to provide a free trial period of the live product without a sales support person escorting us along the way. This type of independent trial is very important for us, and we are not trying to abuse the generosity of companies who extend such trials in the normal course. Apptivo not only provided a 30-day trial, they willingly extended it for another 30 days to help us complete our evaluation.

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GM

Gina M.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed August 2021

Exceeded Expectations

5

The onboarding team was wonderful and addressed every issue that came up. They were incredibly responsive and Apptivo delivered on all the features we wanted/needed. Apptivo is an absolutely critical part of our business at every level. From lead management, to sales and quoting, to implementation and onboarding of new customers. It is so much more than a CRM for us.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The onboarding team made sure all of our data was transferred over as we expected and they made everything so easy for us. It is really feature complete so we were able to eliminate multiple other systems and consolidate so it is easier for all staff involved.
Cons:
The Outlook integration has had some trouble with calendar appointments that we had to work through.

Reasons for choosing Apptivo

Apptivo is incredibly feature complete and they are more cost effective and support their own product so we can make changes ourselves and also reach out to their support team for help if we need it. It was the best fit for our business by far.

Reasons for switching to Apptivo

We were going to need to spend a lot to re-vamp some processes and it is all consultant based with Dynamics so we decided to look around at other options. Apptivo was by far the best fit for us. It is less costly and easier for us to maintain ourselves. Support and onboarding with Apptivo is top notch.

Read More

HB

Heath B.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for less than 12 months

Review source

Reviewed July 2021

Designed for us

5

We needed a CRM system that really could be bespoke to our unique needs as an organisation. Having outgrown our previous CRM when it wasn't able to be flexible enough to grow with us, we needed to ensure that not only could be track engagements, manage contacts, track event participation -- as well as set up considerable amount of event triggers for email notifications and much more. The Apptivo team really never said "No, we can't do that". It was always a case of let's go away, see what we can do, and they came back with a solution. Very impressed with the support we received from Apptivo.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM system, which we'd outgrown as an organisation. The ability to further customise it to our specific needs, through the support of their friendly, professional services team, guaranteed that it would tick all of our boxes. We're still finding new things to use Apptivo for, and it's great to have all of these features in one product which integrates with our Office suite.
Cons:
We heavily customised what the product is capable of, syncing it with our Xero accounting package as well as Office 365. This took considerable effort on the part of Apptivo's support teams -- not a complaint by any means though.

Reasons for choosing Apptivo

The incredible amount of features and capabilities present within the Apptivo ecosystem as well as the ability to really make it our own.

Read More

SM

Shannon M.

Verified reviewer

Maritime

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2020

Learning and loving

5

The more I learn, the more I love it!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I love the automation and how easy it is to communicate with our customers and internal team.
Cons:
I'm still learning, and although all companies vary in their work flows, I would love to see a more of a road map, as to how apps should relate to one another. Being able to convert an estimate into a quote from the click of a button is great, and the notifications of "who's up next" is great. I guess I just need more time to figure it all out on our end. I know the potential is there, it's a very intuitive product.

Reasons for choosing Apptivo

The look and feel, It's very user friendly and the support is amazing! Between chat, google and youtube you have seem to cover it all.

Reasons for switching to Apptivo

Apptivo just has so much more to offer.

Read More

MZ

Maira Z.

Verified reviewer

Security and Investigations

51-200 employees

Used daily for more than 2 years

Review source

Reviewed November 2022

Flexible Software Platform

4

Cloud-based product is easy to use from anywhere, including mobile device. We required significant system customizations and most were successfully implemented. While we have trouble resolving issues using Apptivo's general Tech Support chat function (probably due to our breadth of customizations), our PM and Apptivo's technical team always provide good support when we have issues to address!

Ratings Breakdown

4
Ease of use
5
Value for money
4
Customer support
3
Functionality
icon
Pros:
Its ability to accommodate the range of sales and technical information we track in a CRM. The Apptivo team was willing to affordably undertake necessary customizations to tailor the product to our business model.
Cons:
Certain basic tools (i.e. drag and drop column-builder) are not features of this system. List upload function is complex. Mobile functionality is somewhat limited. Outlook integration is less user-friendly / flexible than ideal. Reporting functionality is limited without customized reports.

Reasons for choosing Apptivo

Price relative to the feature set we required at the given time.

Reasons for switching to Apptivo

Obsolescence

Read More

LP

Lloyd P.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 6 months

Review source

Reviewed November 2020

Apptivo for Sales Forecasting

5

We are software start up and needed a CRM to manage Leads, Contacts, Opportunities and track project implementation. Apptivo does all this. And if it does not do exactly what you want OOTB, Kamala and her team will customise it for you. The implementation support and customisation folks were easy to work with and understood our requirements. I was very impressed at the level of engagement and enthusiasm to get Apptivo customised to how we needed it to be.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Apptivo is very easy to use, and integrates seamlessly to other apps. The ability to customise to suit our specific needs was a big plus in our purchasing decision. I have used a few of the other CRM solutions, and find Apptivo one of the best CRMs for sales forecasting and pipeline management.
Cons:
Would be good to Click on the name and the Opportunity or Contact would open up. But to view an Opportunity or Contact, you have to move the mouse to the right hand side and click on the 3 Dots (Actions). I find this a little annoying.

Reasons for choosing Apptivo

Very well demonstrated to us, understood our needs, easy to deal with and well priced

Read More

LS

Lori S.

Verified reviewer

Research

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2022

Great Product

5

Overall, this product has streamlined and simplified the way we do business, contact our clients, and regulate their access to data.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Apptivo CRM is very user friendly. It is also very flexible so it can suit your business the way you do business
Cons:
If I feel like there is something missing, I can report it to Apptivo and they usually put it in their pipeline and add it to the software.

Reasons for choosing Apptivo

Apptivo was customizable and easier to use than the others. The price point was also better for us which was huge!

Read More

ZK

Zita K.

Verified reviewer

Commercial Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2022

Apptivo - new course of business

4

After having been using Apptivo for a couple of months now, we can see that we made a good decision choosing Apptivo. The user team loves it and we are still exploring new ways to use it in its full potential. It is packed with lots of brilliant solutions.

Ratings Breakdown

4
Ease of use
5
Value for money
4
Customer support
4
Functionality
icon
Pros:
Apptivo is a great system, it so simple and intuitive from a user perspective that only basic training is enough to start working in it. It is great that we could customise the fields and we could build it to mirror our process map perfectly.
Cons:
I think, Apptivo has a certain system logic and it wasn't explained to us very well in the training materials. so when we started to build the system we made some big learning curves that would have been avoidable. There are lot's of training materials available but it's a pain to find answer to our questions when trouble shooting. Help line chat very handy though.

Reasons for choosing Apptivo

Based on recommendations, value and functionality

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Showing 1 - 10 of 708 Reviews

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