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CDK Global

CDK Global 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • User Reviews

Overview

CDK Global
CDK Global
4.1
(207)

Pricing

Pricing available upon request

About CDK Global

CDK provides a unified, SOC 2-compliant dealership software solutions designed to simplify dealership operations, improve profitability and create a better customer experience across every department. Instead of relying on disconnected tools for Sales, Service, Inventory and Accounting, CDK brings everything together in one place through the CDK Dealership Xperience Platform.

This platform is built for both single-point dealers and large groups, with modular suites that match different business models. Dealers can start with core capabilities and expand over time without needing rip-and-replace changes.

CDK offers six connected suites inside the Dealership Xperience Platform, each one solving for a specific area of dealership operations:
• Foundations Suite: Ideal for enterprise and multistore dealers, this suite delivers advanced Accounting, DMS functionality, centralized management and CDK SimplePay for smooth deal workflows.
• Fundamentals Suite: Created for independent dealerships and smaller franchise operations, the Fundamentals Suite offers streamlined core tools with the same data connectivity as the Foundations Suite.
• Vehicle Inventory Suite: Uses AI and real-time mark...

et insights to help dealers source, price and manage inventory more effectively and profitably. • Modern Retail Suite: Combines CRM, Digital Retailing and F&I workflows so customers can start buying online and complete the process in the dealership without rework. • Fixed Operations Suite: Supports Service and Parts departments with communication tools like video and texting, accurate estimates and to-the-penny Service pricing. • Intelligence Suite: Brings advanced analytics, forecasting and performance visibility across departments so decision-making is faster and more data-driven. Each suite is connected through the Dealership Xperience Platform, so data flows cleanly across every area. That eliminates manual double entry, reduces reporting errors, and gives leaders faster insight into what’s working and what needs attention. CDK’s platform is SOC 2-compliant and designed to protect dealership, OEM and consumer data. With cybersecurity becoming a bigger issue across automotive retail, CDK provides tools, controls and infrastructure that meet or exceed compliance standards and reduce risk. CDK has served the automotive industry for more than 50 years and currently works with over 15,000 dealerships. Dealers choose CDK for its ability to connect workflows, modernize operations and build a digital foundation that grows with the business. Key Reasons Dealers Choose CDK: • Fully integrated platform across key dealership departments • Sub-two-minute support response times and 90%+ satisfaction • Industry-experienced support and Services professionals • Secure, SOC 2-compliant infrastructure • Scalable for independent dealers and enterprise groups • Built to improve profitability, productivity and customer experience • 50+ years of automotive software leadership • Trusted by more than 15,000 dealerships CDK is more than a DMS. It’s a dealership operations platform designed to modernize how automotive retailers run, grow and adapt in a changing market.

CDK Global Screenshots

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CDK Global Pricing and Plans

Free Trial
Free Version

Pricing available upon request

No plan information available

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    CDK Global Features

    • Popular features found in Auto Dealer
      Accounting
      Contact Database
      Document Management
      Financing Management
      Payment Collection
      Reporting & Statistics
      Sales Floor Management
      Service Department
      Website Integration
    • More features of CDK Global
      Contact Management
      For Automotive Dealerships
      Forecasting
      Interaction Tracking
      Inventory Management
      Lead Management
      Lease Tracking
      New Car Dealer
      Reporting/Analytics
      Used Car Dealer

    CDK Global User Reviews

    Overall Rating

    4.1

    Ratings Breakdown

    5

    49%

    4

    26%

    3

    14%

    2

    6%

    1

    4%

    Secondary Ratings

    Ease of Use

    4.0

    Value for money

    4.0

    Customer support

    4.0

    Functionality

    4.1

    Jeffrey's profile

    Jeffrey B.

    Verified reviewer

    Automotive

    51-200 employees

    Used daily for less than 2 years

    Review source

    Reviewed November 2023

    CDK is great..If only it was more user friendly

    5

    CDK is great, it has many features built in one single product.

    Ratings Breakdown

    3
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    I like that CDK has many important functions that add value to our daily operations. I like the fact it serves many functions in an all in one software.
    Cons:
    I wish CDK was more user friendly. On the F&I side, be ready to train employees for weeks before being fully ready to sign a customer up.

    Read More

    ZG

    ZACHARIAH G.

    Verified reviewer

    Transportation/ Trucking/ Railroad

    1001-5000 employees

    Used daily for more than 2 years

    Review source

    Reviewed May 2025

    Software unmatched!

    4

    Great experience for the time I used CDK, it was a little difficult to learn the system at first, but once setup, it was a very smooth operation.

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    The part look up system, it worked very well. I really enjoyed the fact that when you type just partial part of a number you were looking for, it would pull all possibilites.
    Cons:
    The adjustment system, such as bin counts. When adjusting a part out of inventory, sometimes it would adjust to a negative quantity, which would throw inventory levels off.

    Reasons for switching to CDK Global

    Corporate decision, which was not in our control.

    Read More

    DH

    Daniel H.

    Verified reviewer

    Automotive

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2019

    Great CRM tool

    5

    Previously 3

    Great experience! We would recommend to anyone looking for a CRM Tool.

    Ratings Breakdown

    5
    Ease of use
    Previously 3
    5
    Value for money
    Previously 3
    5
    Customer support
    Previously 3
    5
    Functionality
    Previously 3
    icon
    Pros:
    Easy to use Good support center Great desking tool We have multiple dealerships so the single customer base is very nice.
    Cons:
    Set up is never very fun with any crm company. Other than that I can’t think of many cons.

    Read More

    CR

    Cory R.

    Verified reviewer

    Transportation/ Trucking/ Railroad

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed October 2025

    CDK for results

    5

    My favorite program to use with Tcc. This is very useful. Use it daily to complete my daily task in hand.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Great invoice system. The reports are very handy to go over before visiting them. Held me out a lot on identifying lost sales.
    Cons:
    The quick function is very nice. Way to navigate around the stystem to get the result your looking for

    Read More

    BK

    Brittany K.

    Verified reviewer

    Automotive

    11-50 employees

    Used daily for more than 2 years

    Review source

    Reviewed April 2024

    Powersports is thriving!

    5

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    We switched from Dealertrack DMS for our Powersports department and it has been a game changer with our customers, part management, invoicing, accounting, etc.
    Cons:
    The software interface looks very old school, early 2000's AOL style.

    Reasons for switching to CDK Global

    Dealertrack was not the best CRM for our powersports department.

    Read More

    BC

    Brenda C.

    Verified reviewer

    Automotive

    501-1000 employees

    Used daily for more than 2 years

    Review source

    Reviewed March 2025

    Robust Dealer Management System

    2

    Lots of pros and cons with using CDK. There are not a lot of great comprehensive choices for dealer management systems. CDK is not cheap and the customer service isn't always great, but it is very easy to use and train employees.

    Ratings Breakdown

    4
    Ease of use
    2
    Value for money
    1
    Customer support
    4
    Functionality
    icon
    Pros:
    Robust system that is able to handle multiple locations and multiple charts of accounts across manufacturers
    Cons:
    customer service, implementation, and down-time

    Reasons for switching to CDK Global

    ADP was bought out and we had tried other systems that couldn't handle the workload

    Read More

    HD

    Heather D.

    Verified reviewer

    Automotive

    501-1000 employees

    Used daily for more than 2 years

    Review source

    Reviewed June 2021

    Romeo Auto Group Review from BDC Manager

    4

    Elead is overall a great tool. There are some kinks that need to be worked out but unfortunately you are not able to contact anyone to make suggestions. Customer service is on the higher side when you call in, but the reps for the stores have not been the best. [SENSITIVE CONTENT HIDDEN] has been the ultimate breath of fresh air and even no longer being in charge of our account, still helps out when someone else can not get something solved. Compared to other CRMs I would say Elead has an edge up.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    The easy accessibility to our customers. Multiple mining areas. Customized reports.
    Cons:
    Lead assignment rules. Be-backs not being accurate. Having to call in for most things to be changed rather than just being able to make the changes yourself.

    Reasons for switching to CDK Global

    Comparing the two after using Vin Solutions, Elead was a much better option.

    Vendor Response

    Hi Heather, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. As always, if you need anything our support team is available to you. Thank you! Elead

    Replied June 2021

    Read More

    JW

    John W.

    Verified reviewer

    Automotive

    1001-5000 employees

    Used daily for more than 2 years

    Review source

    Reviewed November 2020

    Elead CRM - A Strong Choice

    4

    I've had the great privilege to meet and work with a lot of awesome professional people at Elead. The support for me has been exceptional and many have gone above and beyond in comparison to other companies.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    It's really user friendly for the majority of people. There's a lot of comprehensive data that can be utilized as long as it gets set up correctly.
    Cons:
    Server downtime due to location time zone - this issue would not effect anyone in the lower 48 states of the US.

    Reasons for choosing CDK Global

    It was a combination of they had what we were looking for, even before the CDK acquisition, Elead was used in 7 of the top 10 dealerships in the nation, so how could you go wrong there as well as similar dealerships that were already using Elead.

    Reasons for switching to CDK Global

    The CDK CRM was old, antiquated and no one at the dealership really used it. We switched to Elead CRM and have been there for quite some time. After we switched, CDK actually acquired Elead to offset their systems shortcomings

    Read More

    Katie's profile

    Katie R.

    Verified reviewer

    Automotive

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed June 2021

    Easy to use, lacking in support

    4

    Overall, eLead has helped us simplify our customer management and reporting.

    Ratings Breakdown

    5
    Ease of use
    3
    Customer support
    4
    Functionality
    icon
    Pros:
    I like that it is easy to use and pretty simple in design and layout. You don't have to guess where things are, it is intuitive to navigate.
    Cons:
    The biggest struggle or pain point I've had with eLead is a lack of support. I feel like this is improving, but many emails to management tend to go unnoticed, or at least not replied to.

    Vendor Response

    Hi Katie, Thank you for taking the time to provide feedback with your experience with Elead. We are glad to see your experience overall has been positive. We will have someone reach out to you to ensure all business needs are being met now and in the future. Thank you! Elead

    Replied June 2021

    Read More

    Justin's profile

    Justin F.

    Verified reviewer

    Automotive

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2018

    Good company but better out there

    4

    Good overall company. If you have to use them, you'll be ok but in today's age, I think there are better options.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    We used CDK for our Chevy and Nissan websites. Support was really good but the products lacked some options and since they came up with the next Gen sites, it takes longer to update them imo.
    Cons:
    Lacking some easy software for faster editing. Also I think they use to price much higher for some of there products than others. I think they now try and get more inline.

    Read More

    Showing 1 - 10 of 207 Reviews

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