BenchmarkONE 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BenchmarkONE

4.4

(155)

Pricing

Starting at $49.00 per month

About BenchmarkONE

BenchmarkONE (formerly Hatchbuck) is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. BenchmarkONE is a good fit for a wide range of businesses, including teams in advertising, consulting, hospitality, real estate and more.

BenchmarkONE includes features to help users more effectively maintain and track both prospective and existing clients. Contacts can be imported from Outlook, Excel, and LinkedIn, while leads can be captured from the company website, blog or social media sites with a straightforward "drag and drop" form builder.

BenchmarkONE offers a robust library with 450 email templates that can be used directly or can be customized using the software's template builder. Users can set up automatic emails to specific groups of contacts and track the progress of campaigns. The software runs on both Mac and PCs, and can be accessed via any device with Internet connectivity, including iPads.

BenchmarkONE Screenshots

BenchmarkONE Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Lite

$49.00

usage based, per month

Plan includes:

Contact Management
Email Marketing
Landing Pages
Marketing Automation

Pro

$219.00

usage based, per month

Plan includes:

Contact Management
Deal Pipeline Management
Email Marketing
Full CRM
Gmail & Outlook Integration
Landing Pages
Marketing Automation
Mobile Web App
User Permissions

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BenchmarkONE Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of BenchmarkONE
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Scheduling
Autoresponders
Calendar/Reminder System
Campaign Management
Client Management
Collaboration Tools
Contact Database
Contact Management
CRM
Customer Database
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Dashboard
Document Storage
Drag & Drop
Dynamic Content
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Interaction Tracking
Lead Capture
Lead Generation
Lead Nurturing
Lead Qualification
Marketing Automation
Mobile Access
Personalization
Pipeline Management
Prioritization
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Sales Pipeline Management
Search/Filter
Social Media Integration
Tagging
Task Management
Task Planning
Task Progress Tracking
Template Management
Third-Party Integrations
Web Forms
Website Visitor Tracking
Workflow Management

BenchmarkONE Integrations

Eventbrite

Slack

Zendesk Suite

Gmail

Formstack Forms

HubSpot CRM

See all 39 integrations

BenchmarkONE User Reviews

Overall Rating

4.4

Ratings Breakdown

57%

35%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.6

Functionality

4.2

George G.

Verified reviewer

Management Consulting

201-500 employees

Used daily for more than 2 years

Review source

Reviewed July 2018

The happy lil' secret in the automated marketing world!

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Cons:

A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Peter P.

Verified reviewer

Retail

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed February 2020

Hatchbuck hits a sweet spot

Sales engagement and qualification

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very good value for the money. The scoring is very helpful in qualifying prospects and interest.

Cons:

Not much. It hits the highlights and is affordable.

Reasons for switching to BenchmarkONE

Ease of use and more features..especially scoring

Christoph K.

Management Consulting

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2017

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Cons:

Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

Dana D.

Verified reviewer

Real Estate

11-50 employees

Used daily for more than 2 years

Reviewed January 2021

Great tool for starting your SaaS business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, ability to get it set up without engineers The tasks and campaigns are also AWESOME

Cons:

Would love if you could text from the platform to customers

Reasons for choosing BenchmarkONE

Price and ease of use

Pat K.

Verified reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Reviewed November 2018

Haven't had a bad experience with it yet, awesome CRM

Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Email Drop Campaigns Email Templates Provided Easy to Use

Cons:

The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once.

Bob S.

Verified reviewer

Warehousing

201-500 employees

Used unspecified for less than 2 years

Review source

Reviewed September 2015

Hatchbuck power user going on third year...

There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Email campaign tracking, social network linking, deal tracking, open, click, and interaction charting. No CRM since Goldmine in the 90's has made it so easy to create email campaigns on the fly based on contact response and interaction. And Goldmine was (and still is) ridiculously cumbersome and expensive to use, program, and manage. Hatchbuck is not. And unlike Constant Contact, the emails that go out through Hatchbuck don't look canned...they look like they could be one-off emails sent from one human to another.

Cons:

It isn't an email client, meaning, you can't send and receive emails using Hatchbuck. The Task reminder functionality isn't awesome. I'm not a huge fan of teal...you can't tweet directly from Hatchbuck...I'm reaching now...

Anvika L.

Verified reviewer

Food & Beverages

10000+ employees

Used weekly for less than 6 months

Review source

Reviewed June 2022

BenchmarkONE has set standards

BenchmarkONE enables me to save the maximum amount of time during prospecting. Through BenchmarkONE we’ve been able to spend our precious time going after authentic leads instead of chasing ghosts. It does a beautiful job by assisting in the automation of email prospecting. Targeted phone calls can be made following up on emails. So, a targeted approach can be used for reaching out to the clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BenchmarkONE provides the ability to customize your columns according to your requirements. The filters are quite detailed and assist a lot in seeking the perfect information that you want. The interface is quite simple to use. It is a very cost-effective program compared to its competitors. Plenty of time can be saved by not wasting efforts on prospects who are not interested.

Cons:

Lately, we have confronted issues relating to bot activity. We are unable to tell if someone clicked on the emails. More features, however, can be added to improve the overall performance of the platform. Also, emails may go to the spam folder if the company is using good spam filters. This needs to be rectified.

Matthew S.

Verified reviewer

Internet

2-10 employees

Used unspecified for less than 12 months

Review source

Reviewed September 2015

Hatchbucking - Mostly a fantastic experience :)

Our company provides churches with a communication tool to send emails and texts to their members. Hatchbuck is our primary CRM to communicate with our customers. It's proven pretty darn invaluable to keeping in touch with where our customers are at in their progress with using Flocknote, and it's given us a great way to communicate best practices via email as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Pretty intuitive, plus lots of features make it a great and dynamic tool to have in your belt. I love being able to assign tasks to specific contacts or companies in particular. I've been using it for nearly a year, and I'm still finding ways to use it better!

Cons:

The email composer -- specifically changing fonts, sizes, etc. -- tends to be a little clunky and particular. You can get the text displaying how you want, but sometimes uncooperative "auto"formatting is a bit frustrating.

Tage H.

Verified reviewer

Arts and Crafts

11-50 employees

Used weekly for more than 2 years

Reviewed October 2018

Increased Productivity and Sales

Overall we are very pleased with Hatchbuck and the adoption rate of our sales team was very quick. Customer Service is fantastic. Our rep does a wonderful job keeping us updated with everything happening at Hatchbuck

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very simple to create email templates for sales and marketing. Dashboard for quick reference reporting.

Cons:

Updating contact list when wanting to resync database

Matthew F.

Verified reviewer

Internet

2-10 employees

Used unspecified for less than 6 months

Review source

Reviewed September 2015

Above average sales & marketing platform

We decided to use Hatchbuck to help us organize and communicate with signups for Slope, a media management platform. We used Hatchbuck to organize contacts into categories and to send out our email campaigns and updates. Getting started on Hatchbuck is very easy and their customer service is outstanding (I usually get a response on questions and problems the same day). There are some minor issues and is really best suited for smaller sized companies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Great customer service, I always got a response on issues and questions I had in a short amount of time. Tagging users and creating email campaigns based on those tags is very simple and intuitive. We enjoyed the scoring system of contacts (we called it Fantasy Football for leads).

Cons:

Personally I feel as if the 'Deals' and 'Tasks' features are a little bit redundant and not overly helpful to general productivity. I also found there to be minor issues such as not getting notifications when other team members made changes to our organization's account. It's also very easy for contacts to become overwhelming and it is much better suited for smaller sized businesses.

Showing 1 - 10 of 155 Reviews

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